# CX Enterprise atlas

> An unofficial, sourced map of Adobe CX Enterprise (formerly Adobe Experience Cloud): 59 products and 4,298 entries (agents, capabilities, editions, integrations and APIs), each with its status, relations, links, licensing terms and sources.

Written by Viktor Lazar, Adobe Champion and Adobe Certified Master (https://www.linkedin.com/in/viktor-lazar/). Every entry cites its Adobe sources and its last-checked date; the map is checked against Adobe's official product, documentation, agent, API and legal product-description indexes. Unofficial community map. Adobe product names are trademarks of Adobe.

Each product below has a page listing all of its parts and entries, each with its own #anchor.

## Brand Visibility

- [Adobe Advertising](https://cxatlas.org/p/advertising/): Adobe's paid media application for planning, buying, optimizing and measuring advertising.
- [Adobe Brand Concierge](https://cxatlas.org/p/brand-concierge/): An AI application that lets a brand run its own conversational assistant ("concierge") on its websites and mobile apps.
- [Adobe Brand Visibility](https://cxatlas.org/p/brand-visibility/): Adobe's generative engine optimization (GEO) application, formerly Adobe LLM Optimizer.
- [Adobe Commerce](https://cxatlas.org/p/commerce/): Adobe's commerce platform for B2C and B2B selling, which grew out of Magento.
- [Adobe Commerce Optimizer](https://cxatlas.org/p/commerce-optimizer/): A SaaS layer that adds Adobe's catalog, AI search and recommendations, and the Edge Delivery storefront to an existing commerce platform, without re-platforming.
- [Adobe Experience Manager Forms](https://cxatlas.org/p/experience-manager-forms/): The forms and document application of Adobe Experience Manager.
- [Adobe Experience Manager Guides](https://cxatlas.org/p/experience-manager-guides/): A component content management system (CCMS) that adds native DITA support to Adobe Experience Manager.
- [Adobe Experience Manager Sites](https://cxatlas.org/p/experience-manager-sites/): Adobe's enterprise content management system for websites and other digital experiences.
- [Adobe Experience Manager Sites Optimizer](https://cxatlas.org/p/sites-optimizer/): An AI-first application that continuously scans websites built on Adobe Experience Manager Sites, detects issues that cost traffic, engagement, conversions or security, proposes AI-generated fixes and, with the Ultimate package, deploys approved fixes to AEM authoring or as code pull requests.
- [Adobe LLM Apps](https://cxatlas.org/p/llm-apps/): A beta application for building brand-owned apps that run inside AI assistants such as ChatGPT and Claude, for tasks like product discovery, availability checks and booking a service.
- [Semrush](https://cxatlas.org/p/semrush/): A brand visibility platform that Adobe acquired in April 2026.

## Customer Engagement

- [Adobe Analytics](https://cxatlas.org/p/adobe-analytics/): Adobe's report-suite-based digital analytics product for websites and mobile apps.
- [Adobe Audience Manager](https://cxatlas.org/p/audience-manager/): Adobe's data management platform (DMP).
- [Adobe Campaign](https://cxatlas.org/p/campaign/): Adobe's cross-channel campaign management application.
- [Adobe Content Analytics](https://cxatlas.org/p/content-analytics/): Measures how content drives engagement and conversion: AI featurization tags images and experiences with attributes, and an identity service deduplicates assets across pages.
- [Adobe Customer Journey Analytics](https://cxatlas.org/p/customer-journey-analytics/): Adobe's analytics application built on Adobe Experience Platform.
- [Adobe Experience Platform](https://cxatlas.org/p/experience-platform/): Adobe's customer data foundation.
- [Adobe Journey Optimizer](https://cxatlas.org/p/journey-optimizer/): Customer journey management application built natively on Adobe Experience Platform.
- [Adobe Journey Optimizer B2B Edition](https://cxatlas.org/p/journey-optimizer-b2b/): B2B journey orchestration application on Adobe Experience Platform.
- [Adobe Journey Optimizer Experimentation Accelerator](https://cxatlas.org/p/experimentation-accelerator/): AI-first application that gathers experiments from Journey Optimizer and Adobe Target in one place, analyzes why treatments won, and proposes new test ideas ranked by expected impact.
- [Adobe Marketing Campaign Analytics](https://cxatlas.org/p/marketing-campaign-analytics/): Adobe's marketing measurement and planning product in CX Analytics, and the new name for Adobe Mix Modeler (renamed at Summit, April 2026).
- [Adobe Marketo Engage](https://cxatlas.org/p/marketo-engage/): Adobe's marketing automation application, mainly for B2B demand generation.
- [Adobe Marketo Measure](https://cxatlas.org/p/marketo-measure/): B2B marketing attribution application, formerly Bizible.
- [Adobe Marketo Optimizer](https://cxatlas.org/p/marketo-optimizer/): A separately licensed B2B journey orchestration app in the Marketo product family, alongside Marketo Engage, Marketo Measure and Marketo Qualifier.
- [Adobe Marketo Qualifier](https://cxatlas.org/p/sales-qualifier/): AI-first app for business development representatives (BDRs).
- [Adobe Real-Time Customer Data Platform](https://cxatlas.org/p/real-time-cdp/): The customer data platform application built on Adobe Experience Platform.
- [Adobe Target](https://cxatlas.org/p/target/): Adobe's testing and personalization application.

## Content Supply Chain

- [Adobe Experience Manager Assets](https://cxatlas.org/p/experience-manager-assets/): Adobe's digital asset management (DAM) application, part of Adobe Experience Manager.
- [Adobe Express](https://cxatlas.org/p/adobe-express/): Adobe's all-in-one content editor for non-designers, used in the browser and on mobile.
- [Adobe Firefly Creative Production](https://cxatlas.org/p/firefly-creative-production/): Adobe's enterprise product for scaled creative production.
- [Adobe Firefly Custom Models](https://cxatlas.org/p/firefly-custom-models/): Lets organisations fine-tune Firefly image models on a small set of their own approved images so that generated content keeps a specific style or subject (a character, product or person) consistent.
- [Adobe Firefly Enterprise Solutions](https://cxatlas.org/p/firefly-enterprise/): Adobe's enterprise offering around Adobe Firefly, the web-based creative AI studio and family of commercially safe generative models for images, video, audio and vectors.
- [Adobe Firefly Foundry](https://cxatlas.org/p/firefly-foundry/): An engagement in which Adobe's applied scientists and forward-deployed engineers train private, deeply tuned generative models on a company's or franchise's own intellectual property, built on the commercially safe Firefly models.
- [Adobe Firefly Graph](https://cxatlas.org/p/firefly-graph/): A visual, node-based canvas in Adobe Firefly for building AI-powered creative workflows.
- [Adobe Firefly Services](https://cxatlas.org/p/firefly-services/): A set of cloud APIs that let developers automate content production at scale: Firefly generative image and video APIs, the headless Photoshop, Lightroom, InDesign and Illustrator APIs, the Substance 3D API, the Audio/Video API (reframing, dubbing and lip sync, speech, avatars, motion-graphics rendering), the Adobe Express API, the Creative Production workflow API and Content Tagging.
- [Adobe GenStudio for Commerce Media Networks](https://cxatlas.org/p/genstudio-commerce-media-networks/): Generative AI ad production application for retail and commerce media network operators.
- [Adobe GenStudio for Content Marketing](https://cxatlas.org/p/genstudio-content-marketing/): Generative AI application for top- and mid-funnel content marketing.
- [Adobe GenStudio for Performance Marketing](https://cxatlas.org/p/genstudio-performance-marketing/): Generative AI application for performance marketers.
- [Adobe Learning Manager](https://cxatlas.org/p/learning-manager/): A cloud learning management system for customer education, partner enablement and employee training.
- [Adobe Substance 3D](https://cxatlas.org/p/substance-3d/): A family of desktop 3D applications (Painter, Designer, Sampler, Stager, Modeler), the Substance 3D Assets library and a set of APIs, SDKs and automation tools.
- [Adobe Workfront](https://cxatlas.org/p/workfront/): Adobe's enterprise work management application.
- [Frame.io](https://cxatlas.org/p/frame-io/): Adobe's cloud platform for creative work in progress: video, photos, design files, documents, HTML and 3D.

## AI Platform & Orchestration

- [Adobe Brand Intelligence](https://cxatlas.org/p/brand-intelligence/): A continuously learning brand reasoning engine built on a structured brand ontology.
- [Adobe CX Enterprise Coworker](https://cxatlas.org/p/cx-enterprise-coworker/): A persistent, AI-powered teammate that plans multi-step work from a natural-language goal, executes it across Adobe and connected systems, validates the result and returns it for approval.
- [Adobe Engagement Intelligence](https://cxatlas.org/p/engagement-intelligence/): An AI decisioning engine optimized for customer lifetime value.
- [Adobe Experience Platform Agent Orchestrator](https://cxatlas.org/p/agent-orchestrator/): The agentic layer of Adobe Experience Platform.

## Shared Services & Administration

- [Adobe Admin Console](https://cxatlas.org/p/admin-console/): Adobe's central administration service at adminconsole.adobe.com, shared by CX Enterprise, Creative Cloud and Document Cloud.
- [Adobe CX Enterprise interface](https://cxatlas.org/p/cx-enterprise-interface/): The shared web interface at experience.adobe.com in which CX Enterprise applications run.
- [Adobe Exchange](https://cxatlas.org/p/exchange/): Adobe's marketplace at exchange.adobe.com where customers find, acquire and manage partner-built extensions for CX Enterprise products: App Builder apps, server-to-server integrations, catalog listings (such as AEM connectors) and partner solutions.
- [Adobe Visitor ID Service](https://cxatlas.org/p/cx-identity-service/): The CX Enterprise core service that gives each browser or device a persistent Experience Cloud ID (ECID) shared by Analytics, Audience Manager, Target and the other applications, so one visitor is recognised the same way everywhere.
- [CX Enterprise Assets](https://cxatlas.org/p/cx-enterprise-assets/): A shared asset library built into the CX Enterprise interface.
- [CX Enterprise Audiences](https://cxatlas.org/p/cx-enterprise-audiences/): The CX Enterprise core service, shown in the interface as the Audience Library, that holds audiences as lists of Experience Cloud IDs and shares them between applications.
- [CX Enterprise Customer Attributes](https://cxatlas.org/p/cx-customer-attributes/): The CX Enterprise core service for bringing CRM data such as loyalty level, products owned or lifetime value into Analytics and Target.
- [CX Enterprise Triggers](https://cxatlas.org/p/cx-triggers/): A CX Enterprise core service for defining behaviour rules on Adobe Analytics report suite data, such as cart, browse or form abandonment, and publishing an event whenever a visitor matches one.

## Developer & Extensibility

- [Adobe AI Registry](https://cxatlas.org/p/ai-registry/): Adobe's public catalog of the MCP servers, AI-assistant connectors and agent skills that Adobe publishes across its products.
- [Adobe Developer App Builder](https://cxatlas.org/p/app-builder/): Adobe's framework for building custom cloud-native applications that extend CX Enterprise products and run on Adobe infrastructure.
- [Adobe Developer Console](https://cxatlas.org/p/developer-console/): Adobe's web portal (developer.adobe.com/console) where developers create projects for the applications they build against Adobe.
- [Adobe I/O Events](https://cxatlas.org/p/io-events/): Adobe's event delivery service.
- [API Mesh for Adobe Developer App Builder](https://cxatlas.org/p/api-mesh/): A hosted API orchestration layer, based on GraphQL Mesh, that combines GraphQL, REST (OpenAPI) and JSON sources into one GraphQL endpoint.

## Data

- [Full text](https://cxatlas.org/llms-full.txt): every product page as Markdown, in one file
- [Dataset](https://cxatlas.org/graph.json): the complete atlas as JSON (nodes, relations, links, sources)
- [What changed](https://cxatlas.org/changes/): new entries, status changes (beta to GA, deprecations) and renames by date; feed at https://cxatlas.org/changes.xml
- [About](https://cxatlas.org/about/): who writes the atlas, how it is sourced and how to cite it