CX Enterprise atlas / Content Supply Chain | Creativity & design
ProductGenerally available
Content Supply ChainCreativity & design
Also known as Firefly Foundry, Adobe AI Foundry
An engagement in which Adobe's applied scientists and forward-deployed engineers train private, deeply tuned generative models on a company's or franchise's own intellectual property, built on the commercially safe Firefly models. Foundry models can span image, video, audio, vector and 3D, stay exclusive to the customer, and are deployed into GenStudio, Creative Cloud, the Firefly app and Adobe Express. Aimed at brands and media and entertainment studios with large IP catalogues.
Private versions of Firefly models trained on the customer's entire catalogue of brand, product or franchise IP. Unlike a Custom Model (one style or subject from a few images), a Foundry model learns several concepts at once, such as characters, environments and visual styles, and keeps them consistent across formats and scenes.
Last checked 2026-09-30
Models trained on and generating images, video, audio, vectors and 3D or immersive formats.
Last checked 2026-09-30
Captures character attributes, environments, visual styles and other franchise rules in the model so outputs stay faithful to the IP across media.
Last checked 2026-09-30
The customer keeps ownership of its data, content and outputs, with exclusive usage rights to its model; outputs are designed to be commercially safe.
Last checked 2026-09-30
The four stages Adobe describes for building a Foundry model with a customer.
Last checked 2026-09-30
Reviews the customer's business needs, production workflows and intellectual-property requirements.
Last checked 2026-09-30
Trains the proprietary model on the customer's IP and designs the creative workflows around it.
Last checked 2026-09-30
Checks output quality and alignment with the brand or franchise guidelines.
Last checked 2026-09-30
Integrates the model into Adobe products such as GenStudio and Creative Cloud and into the customer's own technology stack.
Last checked 2026-09-30
Embedded Adobe applied AI/ML scientists and forward-deployed engineers who co-design use cases, train and continuously optimise the models, and advise on reworking creative workflows. The team behind Invoke, a generative media start-up, joined Foundry at launch.
Last checked 2026-09-30
A central application for managing Foundry model development, deployment and access across the organisation, including testing generated outputs.
Last checked 2026-09-30
Adobe surfaces into which Foundry models are deployed.
Last checked 2026-09-30
Foundry models used for on-brand content production in Adobe GenStudio.
Integrates with: GenStudio for Performance Marketing
Last checked 2026-09-30
Foundry models available alongside Firefly and partner models in the Firefly web app.
Last checked 2026-09-30
Foundry models used from Creative Cloud applications.
Last checked 2026-09-30
Under the March 2026 Adobe and NVIDIA strategic partnership, Foundry uses NVIDIA accelerated computing, CUDA-X libraries and open models to train and serve faster Foundry models across image, video, audio, vector and 3D, with a joint go-to-market for enterprises.
Last checked 2026-09-30
Foundry's main early audience: studios and franchise owners generating pre-production visuals, storyboards and campaign content from their own IP. Walt Disney Imagineering Research & Development uses Foundry models in the design and pre-visualisation pipeline for Disney Parks and Experiences.
Last checked 2026-09-30