Adobe Firefly Custom Models

ProductGenerally available

Content Supply ChainCreativity & design

Also known as Custom Models

Lets organisations fine-tune Firefly image models on a small set of their own approved images so that generated content keeps a specific style or subject (a character, product or person) consistent. Trained models are private to the organisation, governed through projects and Admin Console, and can be used in the Firefly app and Boards, Photoshop, Illustrator, Adobe Express, GenStudio for Performance Marketing, Firefly Creative Production and the Firefly Custom Models API.

31 entries, last checked 2026-09-30, element 031 (Fc) of the atlas

Part of 1

Adobe Firefly Enterprise Solutions

Built on 1

Adobe Firefly Enterprise Solutions

Integrates with 4

Integrated by 5

Contains 7 parts, 31 entries

Availability and eligibility# Collection
Which plans can train and use custom models, and their status per audience.
Last checked 2026-09-30
- Custom Models for enterprise# Edition
  The enterprise offer. Requires Adobe storage for business and a Creative Cloud for enterprise Edition 5, Edition 4 (formerly Pro Firefly) or Edition 4 with Premium Stock (formerly Pro Plus) plan; custom models are added to the contract through the Adobe account team. Adds enterprise-only use cases, custom projects, retraining and the API.
  Last checked 2026-09-30
- Custom Models for individuals and teams# Edition, beta
  Public beta (since March 2026) for Creative Cloud individual, Creative Cloud Pro for teams and Pro Plus for teams subscribers, optimised for ideation in character, illustration and photographic styles.
  Last checked 2026-09-30
Model types# Collection
What a custom model is trained to keep consistent.
Last checked 2026-09-30
- Subject model# Capability
  Trained to reproduce a particular object, character, product or person, referred to in captions and prompts by a unique Concept ID.
  Last checked 2026-09-30
- Style model# Capability
  Trained to reproduce visual characteristics such as illustration treatment, colour, texture, lighting or overall aesthetic; an Iconography sub-type covers icons and simple symbolic graphics.
  Last checked 2026-09-30
Use cases# Collection
Documented use cases. Illustration, character, iconography and photography are open to all plans; lifestyle photography, photoshoots of a person, isometric and 3D graphics, brand expression exploration and product-shot backgrounds are enterprise only.
Last checked 2026-09-30
- Illustration and iconography# Capability
  Expands an existing illustration library or icon set in the same style.
  Last checked 2026-09-30
- Characters and mascots# Capability
  Generates a consistent character, mascot or avatar in new poses and scenes.
  Last checked 2026-09-30
- Photoshoot extension# Capability
  Extends a product, food, lifestyle or person photoshoot with new images in the same look (lifestyle and person photoshoots are enterprise only).
  Last checked 2026-09-30
- Product-shot backgrounds# Capability
  Generates on-brand backdrops for product assets, to be composited with Substance 3D or Object Composites, and localised backgrounds for regional campaigns (enterprise only).
  Last checked 2026-09-30
Model training# Collection
Also known as Self-serve AI model training
The self-serve, drag-and-drop training flow in the Firefly web app: upload, analyse and caption, refine, train and test.
Documentation
Last checked 2026-09-30
- Training dataset# Capability
  10 to 30 representative JPG or PNG images of a single concept, ideally 2048×2048 (minimum 1024×1024), aspect ratio no wider than 16:9 or 9:16 and under 50 MB each; the uploader confirms the right to train on them.
  Last checked 2026-09-30
- Analysis and auto-captioning# Capability
  Firefly analyses the dataset, writes a caption per image, proposes model tags and flags images that break best practices, with recommendations in a Model analysis panel.
  Last checked 2026-09-30
- Model properties and tags# Capability
  Name, description, sample prompt, Concept ID (subject models) and at least three tags describing permanent characteristics, used to steer what the model learns.
  Last checked 2026-09-30
- Preview and test# Capability
  Also known as Output validation
  Training takes from 30 minutes to several hours and ends with an email; the trainer then tests the model with sample prompts before publishing it.
  Last checked 2026-09-30
- Retraining# Capability
  Enterprise users duplicate a model from the Model Inventory and retrain it on the latest Firefly Image Model, creating a new version while the original stays unchanged.
  Last checked 2026-09-30
Generating with custom models# Capability
Prompt-based image generation and editing with a trained model, combined with composition reference, style reference and effects presets; models are private by default.
Documentation
Last checked 2026-09-30
Governance and sharing# Collection
How organisations control who trains, reviews and generates with each model.
Last checked 2026-09-30
- Trainer entitlement# Capability
  Admin Console product "Firefly custom models" with a Trainer service assigned through product profiles and user groups, plus at least one product admin (who also gets storage admin rights). The former Generator service is being removed; generation access is now granted by sharing.
  Last checked 2026-09-30
- Model sharing# Capability
  Shares a model with people or groups as Editor (edit, review and generate), Reviewer (review only) or Generator (generate with the published model in Creative Cloud apps only).
  Last checked 2026-09-30
- Custom model projects# Capability
  Enterprise projects in Adobe Home that hold custom models; publishing, sharing and project-level access are managed there or from the model's Share dialog.
  Last checked 2026-09-30
- Data protection# Capability
  Custom models are available only inside the organisation, and enterprise content used for training is not used to train Adobe's foundation Firefly models.
  Last checked 2026-09-30
- Content Credentials on outputs# Capability
  Content Credentials are attached to every asset generated with a custom model.
  Last checked 2026-09-30
Where custom models are used# Collection
Adobe apps and services in which trained custom models can generate content.
Last checked 2026-09-30
- Custom models in Firefly and Boards# Integration
  Generation with custom models in the Firefly web app and on Firefly Boards canvases.
  Last checked 2026-09-30
- Custom models in Photoshop and Illustrator# Integration
  On-brand image generation with custom models inside Photoshop (available since 2026) and Illustrator.
  Last checked 2026-09-30
- Custom models in GenStudio for Performance Marketing# Integration
  Image generation with the organisation's custom models while creating personalised campaign content.
  Integrates with: GenStudio for Performance Marketing
  Last checked 2026-09-30
- Custom models in Adobe Express# Integration
  Lets marketers create and adapt on-brand assets with custom models in Express.
  Integrates with: Express
  Last checked 2026-09-30
- Custom models in Firefly Creative Production# Integration
  Uses custom models as generation steps in automated production workflows.
  Integrates with: Firefly Creative Production
  Last checked 2026-09-30
- Firefly Custom Models API# API / SDK
  The Firefly Services API for custom models: lists an organisation's published subject and style models (GET /v3/custom-models), generates images by passing a model's asset ID to Generate Image with style presets and size controls, and uses models shared with technical accounts. The API reference has no training endpoint; models are trained in the Firefly app.
  Part of: Firefly Services
  Last checked 2026-09-30