How GenStudio for Performance Marketing is licensed: a Base package with fixed limits on users, brands, storage, Generative Actions and Insights data rows, plus add-on packs.
Last checked 2026-09-30
CX Enterprise atlas / Content Supply Chain | Content management
Adobe GenStudio for Performance Marketing
ProductGenerally available
Content Supply ChainContent management
Generative AI application for performance marketers. Teams define brands, personas and products as guidelines, generate on-brand variants of emails, social, display, video and connected TV ads from templates and approved assets, check them against brand, platform and accessibility rules, route them through review, publish them to paid media and email platforms, and analyze which creative attributes drive performance. It is the marketer-led creation application of Adobe GenStudio, Adobe's content supply chain solution that bundles Workfront, Frame.io for Business, Experience Manager Assets, Creative Cloud for Enterprise, the Firefly enterprise offerings, GenStudio for Performance Marketing, GenStudio for Commerce Media Networks, Adobe Express and Content Analytics.
Integrates with 19
- Content Production Agent
- Adobe Brand Intelligence
- Adobe Experience Manager Assets
- Adobe Workfront
- Frame.io
- Adobe Express
- Adobe Firefly Enterprise Solutions
- Adobe Firefly Custom Models
- Adobe Firefly Creative Production
- Adobe Real-Time Customer Data Platform
- Adobe Journey Optimizer
- Adobe Journey Optimizer B2B Edition
- Adobe Marketo Engage
- Adobe Campaign
- Adobe Advertising
- Adobe Content Analytics
- Adobe Experience Platform
- Adobe Customer Journey Analytics
- Adobe CX Enterprise Coworker
Agents 1
Integrated by 12
- Adobe Express: GenStudio for Performance Marketing integration
- Adobe Experience Manager Assets: GenStudio integration
- Adobe Firefly Creative Production
- Adobe Firefly Custom Models: Custom models in GenStudio for Performance Marketing
- Adobe Firefly Foundry: Foundry models in GenStudio
- Frame.io: GenStudio for Performance Marketing integration
- Adobe GenStudio for Commerce Media Networks
- Adobe GenStudio for Content Marketing
- Adobe Workfront: Workfront Planning and GenStudio for Performance Marketing integration, AI Reviewer, GenStudio for Performance Marketing and Frame.io integration
- Adobe Developer App Builder
- Adobe I/O Events: GenStudio Events
- Adobe Experience Manager Sites Optimizer: GenStudio brand selection
Powered by 1
Contains 15 parts, 160 entries
- Licensing and packaging# Collection
- GenStudio for Performance Marketing Base# Edition
The core license. It includes up to 10 Power Users and 20 Collaborator Users, 5 Brands, 2 TB of storage, 60,000 Generative Actions a year and 25 million Rows of Data a year for Insights.
Last checked 2026-09-30
- Power User pack# Add-on
Add-on pack of 5 Power Users that also adds 30,000 Generative Actions a year.
Last checked 2026-09-30
- Adobe Developer App Builder pack# Add-on
App Builder capacity used to build GenStudio extensions. Licenses that start or renew on or after 7 April 2025 include one pack; more packs can be added.
Part of: App Builder pack
Last checked 2026-09-30
- Adobe Express entitlement# Capability
Power Users can use Adobe Express features embedded in GenStudio through the Express Embed SDK, and Power and Collaborator Users can use the Adobe Express app directly; Adobe describes this as an Express for Business license included with every GenStudio for Performance Marketing license.
Integrates with: Express
Last checked 2026-09-30
- Generative Actions# Capability
Annual credits that meter generative AI use. Creating an email, paid media ad or display ad costs 5 per generation and regenerating a section costs 1; brand validation, guideline extraction and automatic attribute tagging do not consume them. Unused credits do not carry over.
Last checked 2026-09-30
- Administration and roles# Collection
Provisioning in the Adobe Admin Console, the three in-product user roles and the Admin Console setup that lets non-managers edit Brands.
Last checked 2026-09-30
- Product provisioning# Capability
An Adobe system administrator assigns GenStudio product-profile licenses to users of the IMS organization in the Admin Console, individually or by bulk CSV upload.
Integrates with: Admin Console
Last checked 2026-09-30
- User roles# Capability
In-product roles that set create, update, delete and view permissions per area (Brands, Campaigns, Content, Create, Insights, Personas, Products, Reviews and approvals, Templates).
Last checked 2026-09-30
- GenStudio system manager# Capability
Power user with the broadest permissions: sets up Brands, uploads templates and configures Insights connectors. Counts as a Power User license.
Last checked 2026-09-30
- GenStudio editor# Capability
Content creator who generates experiences, requests reviews and publishes approved content; views but does not edit Brands and templates by default. Counts as a Power User license.
Last checked 2026-09-30
- GenStudio collaborator# Capability
Reviewer or approver, such as legal or brand stakeholders, who can view and download content and take part in approvals but cannot create or edit content.
Last checked 2026-09-30
- Brand permissions# Capability
Admin Console setup (a user group with the GenStudio system manager profile and a shared Brands storage project) that lets selected editors and collaborators create, edit and publish Brands.
Integrates with: User groups
Last checked 2026-09-30
- Generative AI data governance# Capability
Screens prompts and outputs for harmful, biased or offensive content and blocks generation with a "Can't generate" message; users can edit the prompt or flag it for review.
Last checked 2026-09-30
- Paid media account connections# Capability
Settings where managers or editors connect ad accounts (Meta, LinkedIn, Google Campaign Manager 360, TikTok and other activation platforms). A new connection imports six months of history, and channel data is kept for 13 months.
Last checked 2026-09-30
- Guidelines# Collection
Also known as GenStudio guidelines
Brands, Personas, Products and Audiences that ground every generation and drive brand validation. Guidelines are uploaded as documents, entered manually or extracted from a public URL.
Last checked 2026-09-30
- Brands# Capability
Published brand profiles that capture voice, visual and channel rules, logos and colors. A Brand is also the licensing unit (5 in the Base package); Products and Personas can be grouped by Brand tags.
Last checked 2026-09-30
- Brand voice guidelines# Capability
Tone of voice, writing style and wording rules that shape generated copy.
Last checked 2026-09-30
- Image guidelines# Capability
Visual rules grouped into categories such as general art direction or product photography.
Last checked 2026-09-30
- Channel guidelines# Capability
Per-channel rules for tone, length and style, layered on default guidelines that follow each platform's specifications and best practice.
Last checked 2026-09-30
- Logos# Capability
Brand logo files (JPG, PNG or SVG) used by templates and Logo Swap.
Last checked 2026-09-30
- Colors# Capability
Named solid brand colors defined by hex or RGB value for consistent, accessible text styling.
Last checked 2026-09-30
- Personas# Capability
Profiles of customer segments (interests, pain points, preferences, behavior) used to tailor generated content and to target campaigns.
Last checked 2026-09-30
- Products# Capability
Product records with specifications, benefits and differentiators that generation draws on.
Last checked 2026-09-30
- Audiences# Integration
Also known as Real-Time CDP audience integration
Real-Time CDP audience definitions selected as a parameter during generation, so copy reflects segment context such as messaging preferences, journey stage and behavior.
Integrates with: Real-Time Customer Data Platform
Last checked 2026-09-30
- Guideline ingestion# Capability
Creates guideline records by extracting details from uploaded brand, persona or product documents (up to three PDF or DOC files per brand), by manual entry, or from a public URL.
Last checked 2026-09-30
- Add guidelines from a URL# Capability
Reads a public website to draft a Brand in one pass and to shortlist Products and Personas for the user to curate before enrichment (since May 2026).
Last checked 2026-09-30
- Brand validation and content checks# Capability
Also known as Brand validation, Content check
Automatic checks on every variant against the brand guidelines, platform rules and accessibility standards, shown as a per-variant summary and a detailed Content check panel with suggested fixes. Checks do not consume Generative Actions.
Last checked 2026-09-30
- Brand content scoring# Capability
Also known as Content scoring
Scores each generated experience for alignment with the brand guidelines and flags off-brand sections.
Last checked 2026-09-30
- Channel compliance checks# Capability
Validates variants against the ad platform's own specifications, such as character limits and formats.
Last checked 2026-09-30
- Accessibility checks# Capability
Also known as ADA compliance
Checks generated text, imagery and links against ADA accessibility standards.
Last checked 2026-09-30
- Regulated content instructions# Capability
Also known as Custom inputs for generative AI
Custom generation instructions and connections to disclosure libraries for regulated claims (for example ADA, FINRA, FTC, SEC or medical claims), typically built as extensions.
Last checked 2026-09-30
- Create# Collection
The generation workspace. Marketers pick a channel and template, add guidelines, assets and a prompt, and get on-brand variants on a canvas to refine, check, translate and send for approval.
Last checked 2026-09-30
- Experience types# Collection
The channels GenStudio can generate experiences for.
Last checked 2026-09-30
- Email experiences# Capability
Multi-section emails of up to 10 pods, generated from HTML templates (including AJO and Marketo templates) with per-section products and assets, desktop and mobile preview and progressive loading.
Last checked 2026-09-30
- Meta experiences# Capability
Also known as Meta ads
Facebook and Instagram ads in image, video and carousel formats, with a template optional and aspect-ratio changes on the canvas.
Last checked 2026-09-30
- LinkedIn experiences# Capability, beta
Single-image and video LinkedIn ads for B2B campaigns. Marked Beta in the docs.
Last checked 2026-09-30
- TikTok experiences# Capability
TikTok in-feed video ads, generated as four variants and checked before review (since March 2026).
Last checked 2026-09-30
- Display ad experiences# Capability
Static, video and HTML5 display ads. A DOM-based HTML5 zip can be uploaded as a template to produce animated variations and resize them to more aspect ratios.
Last checked 2026-09-30
- Connected TV ads# Capability
Also known as Adobe GenStudio for CTV
Brief-driven CTV ad assembly: GenStudio builds scenes, overlays, music and voiceover (generating missing pieces with partner models such as Veo and ElevenLabs), then offers a scene-by-scene editor and publisher-ready export (since April 2026).
Last checked 2026-09-30
- ChatGPT ads# Capability
Chat card ads for ChatGPT's conversational ad surface, created, checked, approved and activated like other paid media (since May 2026, from the OpenAI partnership announced at Summit 2026).
Last checked 2026-09-30
- YouTube Shorts# Capability
Short-form vertical video ads governed by brand, product and persona guidelines (since June 2026).
Last checked 2026-09-30
- Generation# Collection
How GenStudio produces copy, images and video for variants.
Last checked 2026-09-30
- Prompt drawer and parameters# Capability
Side panel where users add Brands, Products, Personas, Audiences, languages and Content assets to a natural-language prompt; asset suggestions are sorted by relevance to those parameters.
Last checked 2026-09-30
- Stateful Generation# Capability
Conversational, turn-by-turn refinement that remembers earlier instructions and kept variants instead of starting over with each prompt.
Last checked 2026-09-30
- Visual cues# Capability
Also known as Creative options
Reads an attached image or video and writes copy that reflects that creative.
Last checked 2026-09-30
- Voiceprinting# Capability
Applies the brand voice learned from past ads to generated copy; on by default for channels with Insights data, such as Meta and LinkedIn.
Last checked 2026-09-30
- Web page context# Capability
Uses the content of a URL given in the prompt as context for generation.
Last checked 2026-09-30
- Image variants# Capability, beta
Generates new images inspired by a reference image from Content, following brand and image guidelines; Generate Similar creates look-alikes from the Create home. Marked Beta in the docs.
Last checked 2026-09-30
- Firefly Image 4 models# Integration, beta
Firefly Image 4 and Firefly Image 4 Ultra as selectable image generation models (Beta since August 2025).
Integrates with: Firefly Enterprise Solutions
Last checked 2026-09-30
- Custom models in GenStudio# Integration
Generates on-brand images with the organization's custom models trained on Firefly Image Model 4.
Integrates with: Firefly Custom Models
Last checked 2026-09-30
- Video ad assembly# Capability
Tools for social and display video: branded intro and outro clips, image, text and logo overlays, and intelligent reframe that keeps the subject in focus at any aspect ratio.
Last checked 2026-09-30
- Generative model choice# Capability
Built-in first- and third-party models: Adobe Firefly, Azure OpenAI GPT models, WRITER Palmyra, Google Nano Banana and Veo, and ElevenLabs, plus routing to customer-hosted model endpoints.
Last checked 2026-09-30
- Firefly Creative Production workflows# Integration
Image workflows built and locked in Firefly Creative Production are available in GenStudio for on-brand variant production.
Integrates with: Firefly Creative Production
Last checked 2026-09-30
- Canvas and variant editing# Collection
Canvases and tools for last-mile editing of generated variants before approval.
Last checked 2026-09-30
- HTML canvas# Capability
Canvas for HTML-template experiences such as email, with the prompt panel on the left and progressive loading of variants.
Last checked 2026-09-30
- Horizon canvas# Capability
WYSIWYG canvas for Adobe Express templates (Meta, LinkedIn, display and other paid media) with multiple sizes per template, layer locks, repositioning and resizing, and group feedback.
Last checked 2026-09-30
- Bulk editing# Capability
Links related fields across sizes and pages so one edit applies to this size, all sizes or all concepts (since July 2026).
Last checked 2026-10-20
- Manage variants# Capability
Variant-level edits: manual rich-text edits, section regeneration (rephrase, shorten, lengthen), CTA text and link revision, crop and aspect ratio, image swap, links, alt text and accessibility labels, device preview, deletion and quality feedback.
Last checked 2026-09-30
- Generative Expand# Capability
Also known as GenExpand
Extends an image with generated content to fit a different aspect ratio for banners, Meta, LinkedIn or display templates.
Last checked 2026-09-30
- Content fragment swap# Integration
Replaces a text block with a pre-approved AEM Content Fragment (disclaimers, offers, regulated claims) word for word, on email and on the Horizon canvas, where swaps can propagate across sizes.
Integrates with: AEM Content Fragments
Last checked 2026-10-20
- Logo Swap# Capability
Swaps brand, sub-brand or product-line logos in a template during creation instead of maintaining one template per logo.
Last checked 2026-09-30
- Translate and localize experiences# Capability
Out-of-the-box translation of approved email and paid media experiences into 40+ languages, in bulk, with editable translated variants and metadata linking each back to its source.
Last checked 2026-09-30
- Collaborative editing# Capability
Draft owners invite others as Editor or Viewer to work on the same Horizon canvas draft in real time (since May 2026).
Last checked 2026-09-30
- Templates# Collection
Brand-approved layouts that define what is generated, swapped or locked. GenStudio supports HTML templates with Handlebars placeholders and Adobe Express templates, plus imports from other tools.
Last checked 2026-09-30
- HTML templates# Capability
HTML and inline CSS templates for email, Meta and display with recognized placeholder fields (headline, body, CTA, image, on-image text, alt text, aria labels) and sections for multi-offer layouts.
Last checked 2026-09-30
- Template code editor# Capability
Editor that shows detected fields, lets users change field roles and flags invalid template syntax.
Last checked 2026-09-30
- Starter templates# Capability, beta
Predefined Meta and LinkedIn templates for getting started. Marked Beta in the docs.
Last checked 2026-09-30
- Journey Optimizer and Marketo templates# Integration
Email templates built in Journey Optimizer or Marketo Engage are uploaded or pulled in by the first-party extensions; GenStudio preserves their application-specific syntax for the return trip.
Last checked 2026-09-30
- Accessible templates# Capability
Guidance and placeholders for alt text, readable fonts, clear link purpose and plain language.
Last checked 2026-09-30
- Channel template guides# Capability
Per-channel template requirements for display, email, LinkedIn and Meta, including supported sizes and aspect ratios.
Last checked 2026-09-30
- Content# Collection
The library of approved assets, experiences and templates, with rich metadata, search and reuse.
Last checked 2026-09-30
- GenStudio assets repository# Capability
Built-in read-write repository where uploaded and generated content is stored by default; uploads can come from local files or sources such as OneDrive and Dropbox.
Last checked 2026-09-30
- AEM Assets Content Hub connection# Integration
Makes assets approved in AEM Assets Content Hub available in Content and in Create through a location switch.
Integrates with: Experience Manager Assets
Last checked 2026-09-30
- Asset details and metadata# Capability
System metadata, AI-generated attribute tags, user-defined marketing metadata, the generative context (such as the prompt) and approval history stored with each approved item.
Last checked 2026-09-30
- Content Credentials# Capability, beta
C2PA provenance metadata applied to assets and preserved through creation, review, activation and export, with re-signing of modified assets and optional brand signatures. Introduced as Beta in January 2026.
Last checked 2026-09-30
- Export experiences# Capability
Downloads approved experiences as a zip in channel-ready formats; PDF export for review and archiving is in Beta.
Last checked 2026-09-30
- Campaigns# Capability, beta
Campaign records with objectives, channels, regions, personas, products and dates that label and group content; list, card and timeline views. Marked Beta in the docs.
Last checked 2026-09-30
- Unified Campaign Metadata Service# Service, announced
Planned GenStudio-wide service that connects campaign data across planning, creation and activation so every asset carries a consistent campaign record for management and measurement across Adobe solutions. Announced in June 2026.
Integrates with: Workfront
Last checked 2026-09-30
- Reviews and approvals# Collection
Moves drafts through review to approval and publication to Content, with a built-in workflow, the Frame.io viewer with Workfront approval templates, or Workfront Proof.
Last checked 2026-09-30
- Built-in approval workflow# Capability
Editors request review from reviewers, who comment, and approvers, who must approve; drafts carry statuses such as Needs work, and approved drafts are published to Content with metadata.
Last checked 2026-09-30
- Approval notifications# Capability
In-product, email and optional Slack notifications for review requests, status changes and @mentions.
Last checked 2026-09-30
- Frame.io review with Workfront approval templates# Integration
Review requests use Workfront unified approval templates (single- or multi-stage), chosen and adjusted when the review starts. Reviewers comment on, mark up and decide on drafts in the Frame.io viewer, and the decisions come back to GenStudio for final approval and publishing. Requires Workfront in the same IMS organization with Adobe cloud storage enabled.
Integrates with: Frame.io, Workfront
Last checked 2026-09-30
- Activate# Collection
Publishes approved experiences to paid ad platforms and email tools. Approved creative stays locked; users fill platform setup fields and send ads to the connected accounts.
Last checked 2026-09-30
- Bulk activation# Capability
A single activation table that holds approved experiences for several platforms (Meta, LinkedIn, Google Campaign Manager 360, Amazon Ads, Innovid, TikTok, YouTube, ChatGPT and The Trade Desk), started from Content or Activate, with inline and bulk field editing, validation of missing fields and duplicate tracking IDs, per-ad status and automatic retry (release 2026.09.15).
Last checked 2026-10-20
- Manage activations# Capability
Lists activation tables with their ads and status, with a details view for activated and failed ads.
Last checked 2026-09-30
- Automated ad naming# Capability
Applies naming conventions, optionally from Workfront Planning metadata, so ads are trackable from launch.
Last checked 2026-09-30
- Audience-powered activation# Integration
Tailors ads to Real-Time CDP audiences and delivers them to platforms such as Meta, Google and LinkedIn, with audiences kept up to date.
Integrates with: Real-Time Customer Data Platform
Last checked 2026-09-30
- Paid media platforms# Collection
Ad platforms GenStudio can activate to, each with its own supported formats and setup fields.
Last checked 2026-09-30
- Meta activation# Integration
Publishes image, video and carousel ads to Facebook and Instagram through Meta Ads Manager, including App Promotion campaigns.
Last checked 2026-09-30
- LinkedIn activation# Integration
Publishes single-image and single-video ads to LinkedIn Campaign Manager.
Last checked 2026-09-30
- Google Campaign Manager 360 activation# Integration
Publishes static, video and HTML5 display creatives to Google Campaign Manager 360.
Last checked 2026-09-30
- Amazon Ads activation# Integration
Publishes static display ads to Amazon Ads.
Last checked 2026-09-30
- Innovid activation# Integration
Also known as Flashtalking activation
Publishes static and HTML5 display ads to the Innovid (formerly Flashtalking) ad server.
Last checked 2026-09-30
- TikTok activation# Integration
Pushes in-feed video ads to TikTok Ads Manager in a paused or draft state.
Last checked 2026-09-30
- YouTube activation# Integration
Pushes YouTube Shorts into Google Ads Demand Gen campaigns, or uploads them as unlisted videos for teams that traffic through DV360.
Last checked 2026-09-30
- The Trade Desk activation# Integration
Publishes single-asset static display creative into existing The Trade Desk campaigns, with status tracking and deep links back to The Trade Desk. API access is enabled by The Trade Desk account team with an API token rather than OAuth.
Last checked 2026-10-20
- Pinterest and Reddit activation# Integration, announced
Activation to Pinterest and Reddit, listed by Adobe as coming soon.
Last checked 2026-09-30
- Email destinations# Collection
Email tools that approved GenStudio emails go back to; templates are imported from the same tools.
Last checked 2026-09-30
- Journey Optimizer email delivery# Integration
Sends approved emails to Adobe Journey Optimizer for delivery in journeys and campaigns.
Integrates with: Journey Optimizer
Last checked 2026-09-30
- Journey Optimizer B2B Edition email delivery# Integration
Sends approved emails to Journey Optimizer B2B Edition for use in account journeys.
Integrates with: Journey Optimizer B2B Edition
Last checked 2026-09-30
- Marketo Engage email delivery# Integration
Brings approved emails into Marketo Engage emails (both products in the same IMS organization).
Integrates with: Marketo Engage
Last checked 2026-09-30
- Third-party email service providers# Integration
Template import from and activation to third-party ESPs through extensions and partner-built accelerators.
Last checked 2026-09-30
- Insights# Collection
Also known as GenStudio Insights
Content performance analytics for connected paid media accounts that ties campaign and ad metrics to AI-extracted creative attributes.
Last checked 2026-09-30
- Insights channels# Capability
Performance data from Meta, LinkedIn, TikTok, DV360 and Innovid ad accounts, refreshed daily.
Last checked 2026-09-30
- Insights 2.0# Capability
Cross-channel paid social overview for Meta and LinkedIn with channel contribution, ad performance rankings, Meta conversion funnels and ad-tag analysis.
Last checked 2026-09-30
- Insights dashboard views# Capability
Configurable tables and galleries for Campaigns, Published experiences (ad details, formats and placements), Media, Attributes and Ad tags, with filters, date ranges and CSV download.
Last checked 2026-09-30
- Campaigns view# Capability
Campaign list with objectives, budget, launch date and performance against the objective.
Last checked 2026-09-30
- Published experiences view# Capability
Per-ad metrics such as CTR, CPA and spend, broken down by format and placement.
Last checked 2026-09-30
- Media view# Capability
Performance of individual images, videos and text across the ads that use them.
Last checked 2026-09-30
- Creative attributes# Capability
Also known as Content Intelligence Featurization
AI tagging of creative features that are correlated with performance metrics. Featurization V4 (March 2026) added advertising-specific features such as CTA, offer and logo analysis, video quality and entity recognition.
Last checked 2026-09-30
- Image features# Capability
Image style, colors and tone, objects, people, scenes and composition.
Last checked 2026-09-30
- Video features# Capability
Audio mood and music genre, video category, scenes, objects and style.
Last checked 2026-09-30
- Text features# Capability
Tone of voice, emotional appeal, narrative style, persuasion tactics, readability score and counts such as words and hashtags.
Last checked 2026-09-30
- Custom conversion metrics# Capability
Also known as CPA by action type
Organization-defined conversion events, and cost per action by chosen action type, for Meta and LinkedIn.
Last checked 2026-09-30
- Ad recommendations# Capability
Flags fatigued or underperforming ads to refresh and high performers to scale, with proposed creative changes grounded in performance data.
Last checked 2026-09-30
- Next Best Creative# Capability, announced
Turns a performance alert into a newly assembled on-brand variant based on what performed best. Announced as coming soon.
Last checked 2026-09-30
- CTV insights through MNTN# Integration, announced
Brings connected TV performance into the cross-channel dashboard through an integration with MNTN. Announced in June 2026.
Last checked 2026-09-30
- Email insights# Integration, announced
Imports Journey Optimizer email performance for a cross-channel view. Listed as coming soon.
Integrates with: Journey Optimizer
Last checked 2026-09-30
- Insights data management# Capability
Channel metrics and metadata are stored in Experience Platform datasets and aggregated through Customer Journey Analytics connections and data views; data is retained for 13 months.
Built on: Experience Platform, Customer Journey Analytics
Last checked 2026-09-30
- AI assistants and agents# Collection
Conversational access to GenStudio: the in-product Content Production Agent and a remote MCP server that exposes Insights, Create and Activate tools to AI assistants.
Last checked 2026-09-30
- Content Production Agent in GenStudio# Integration, beta
Conversational agent that reads a campaign brief, objectives and channel needs, proposes a strategic direction, recommends personas, products, templates and DAM assets, and generates the campaign variants on the canvas. In beta for licensed customers since October 2025.
Integrates with: Content Production Agent
Last checked 2026-09-30
- GenStudio MCP server# API / SDK
Also known as GenStudio AI assistant tools
Remote Model Context Protocol server that lets a connected AI assistant query Insights, assemble drafts from Express templates or recommendations, manage review and publish approved ads, using the user's Adobe identity and permissions in one IMS organization.
Last checked 2026-09-30
- Insights tools# Capability
Read-only tools for KPI summaries, campaign and ad tables, ad attributes, tags, conversion metrics and recommendations (Meta, LinkedIn, Innovid).
Last checked 2026-09-30
- Create tools# Capability
Tools to browse Express templates, create drafts from a template or a recommendation, share drafts and request approval (Meta, LinkedIn, display, TikTok, YouTube).
Last checked 2026-09-30
- Activate tools# Capability
Tools to resolve an ad account target and publish a live ad from an approved experience (Meta, LinkedIn, Campaign Manager 360).
Last checked 2026-09-30
- Supported AI assistants# Capability
Adobe CX Enterprise Coworker (native connection), Claude, ChatGPT, Codex, Writer AI Studio and Microsoft Copilot (remote MCP connection).
Integrates with: CX Enterprise Coworker
Last checked 2026-09-30
- Integrations# Collection
First-party design-tool plugins and connections to other Adobe applications not covered elsewhere.
Last checked 2026-09-30
- GenStudio Photoshop plugin# Integration
Also known as GenStudio Photoshop
Photoshop panel that turns a document into a template, generates and translates on-brand variations and exports them as experiences to Content.
Last checked 2026-09-30
- Figma plugin# Integration
Also known as Firefly Enterprise and GenStudio plugin
Figma panel that maps frame fields to GenStudio roles, generates or translates copy variations, keeps a generation history, exports experiences and converts frames for use in Photoshop.
Last checked 2026-09-30
- Workfront Planning integration# Integration
GenStudio workspace in Workfront Planning with two-way, real-time sync of Campaigns, Products, Personas, Regions, Channels and Activations, links from Brands to Planning records, sync of that information to AEM Assets and Content Fragments, and Planning metadata for automated ad naming.
Integrates with: Workfront
Last checked 2026-09-30
- Adobe Advertising creative import# Integration
Display ad variants created in GenStudio are brought into Adobe Advertising Creative, as-is or as dynamic creatives, for activation in the Advertising DSP.
Integrates with: Advertising
Last checked 2026-09-30
- Extensibility and APIs# Collection
Also known as GenStudio Extensibility
App Builder add-ons built with the GenStudio UI Extensibility SDK, embeddable selectors and a REST API for reading approved experiences.
Last checked 2026-09-30
- GenStudio UI Extensibility SDK# API / SDK
Also known as GenStudio Extensibility SDK
TypeScript SDK with typed host services and shared data types that let an App Builder app plug into GenStudio extension points over the UIX host bridge.
Last checked 2026-09-30
- Validation extension# Capability
Right-panel app that reads experiences and writes field fixes, for example a claims or compliance check.
Last checked 2026-09-30
- Prompt extension# Capability
Prompt-drawer dialog that adds context, such as selected claims or references, to the generation request.
Last checked 2026-09-30
- Fragment swap extension# Capability
Dialog that replaces a single field's value with an approved variant from an external source.
Last checked 2026-09-30
- Select content extension# Capability
Asset picker backed by a third-party DAM instead of AEM Assets.
Last checked 2026-09-30
- Import template extension# Capability
Template browser that imports HTML templates from a third-party email design system.
Last checked 2026-09-30
- Translation backend extension# Capability
App Builder runtime action that plugs a custom translation service into GenStudio.
Last checked 2026-09-30
- GenStudio Experience Selector# API / SDK
Also known as Experience Selector MFE
Micro frontend dialog, loaded as an ES module or UMD bundle, that lets other applications browse, filter and select approved GenStudio experiences with Adobe sign-in.
Last checked 2026-09-30
- Experience Selector in Salesforce# Integration
Lightning Web Component that embeds the selector in Salesforce and can create Salesforce email templates from a selected experience.
Last checked 2026-09-30
- GenStudio Experience API# API / SDK
Also known as GenStudio API
Storage-agnostic REST API (OAuth server-to-server) for server-side apps to get an approved experience with its fields and variants, list and filter experiences, and fetch pre-signed asset URLs. Adobe notes its architecture may change.
Last checked 2026-09-30
- First-party extensions# Collection
Adobe-built add-ons installed from Adobe Exchange.
Integrates with: Exchange
Last checked 2026-09-30
- Journey Optimizer for GenStudio# Integration
Exchange app that adds an AJO Templates tab to email creation, using OAuth credentials and a technical account with Journey Optimizer permissions, one environment per sandbox.
Integrates with: Journey Optimizer, Exchange
Last checked 2026-09-30
- Marketo for GenStudio# Integration
Exchange app that adds a Marketo Templates tab to email creation using Marketo LaunchPoint REST credentials.
Integrates with: Marketo Engage, Exchange
Last checked 2026-09-30
- Extension examples# Collection
Open-source sample apps published by Adobe for common GenStudio extensions.
Last checked 2026-09-30
- MLR claims app# Capability
Sample medical, legal and regulatory claims library used through prompt and validation extensions.
Last checked 2026-09-30
- External DAM app# Capability
Sample select-content extension that serves assets from a non-Adobe DAM.
Last checked 2026-09-30
- External template app# Capability
Sample import-template extension for third-party email templates.
Last checked 2026-09-30
Sources 6
- experienceleague.adobe.com/en/docs/genstudio-for-performance-marketing/user-guide/home
- experienceleague.adobe.com/en/docs/genstudio-for-performance-marketing/user-guide/intro/concepts
- experienceleague.adobe.com/en/docs/genstudio-for-performance-marketing/user-guide/release-notes
- business.adobe.com/products/genstudio/performance-marketing.html
- business.adobe.com/products/genstudio.html
- helpx.adobe.com/legal/product-descriptions/adobe-genstudio-for-performance-marketing---product-description.html