A continuously updated AI understanding of each lead drives the next-best action and real-time personalization, and includes or suppresses leads by engagement, with human oversight and guardrails.
Last checked 2026-09-28
CX Enterprise atlas / Customer Engagement | Campaign management
Adobe Marketo Optimizer
ProductGenerally available
Customer EngagementCampaign management
Also known as Marketo Optimizer
A separately licensed B2B journey orchestration app in the Marketo product family, alongside Marketo Engage, Marketo Measure and Marketo Qualifier. It runs on an existing Marketo Engage instance's data, so no migration or CDP is needed and setup takes less than a day. AI chooses the next-best action for each lead, account and buying group across email, paid media, web and events. Licensed by profile, with 500,000 generative AI credits and up to 5 sandboxes. Its product description (updated 8 September 2026) uses almost the same wording as Journey Optimizer B2B Edition's; Adobe does not say how it relates to the Marketo-based AJO B2B Edition Prime tier announced at Summit 2026.
Built on 1
Integrates with 1
Contains 5 parts, 5 entries
- Autonomously personalized journeys# Capability
- Omnichannel journey canvas# Capability
One canvas for coordinated journeys across email, paid media, web and more, using shared intelligence to include or suppress people in paid media and events, plus email send-time optimization.
Last checked 2026-09-28
- Lead, account and buying group orchestration# Capability
Runs lead-based and account-based marketing side by side, prioritizes accounts on account-level intent, and lets AI assemble and maintain buying groups.
Last checked 2026-09-28
- BDR insights# Capability
Agentic account research and summaries of intent and engagement history from Marketo and CRM data, shown to business development reps in the CRM through a plug-in.
Last checked 2026-09-28
- AI Assistant for Marketo Optimizer# Capability
Also known as Adobe AI Assistant for Adobe Marketo Optimizer
The included AI Assistant, with content generation in messages (Firefly for images); limited to 1,000,000 questions a year.
Last checked 2026-09-28
Sources 5
- business.adobe.com/products/marketo/optimizer.html
- helpx.adobe.com/legal/product-descriptions/adobe-marketo-optimizer.html
- helpx.adobe.com/legal/product-descriptions/adobe-journey-optimizer-b2b.html
- experienceleague.adobe.com/en/docs/marketo-qualifier/using/home
- experienceleague.adobe.com/en/docs/marketo-qualifier/using/ai-assistant