Also known as Marketo Engage packages, Marketo Engage pricing and packaging
The four Marketo Engage packages, priced by contact volume on quote.
Last checked 2026-09-28
CX Enterprise atlas / Customer Engagement | Campaign management
Adobe Marketo Engage
ProductGenerally available
Customer EngagementCampaign management
Also known as Marketo Engage, Marketo
Adobe's marketing automation application, mainly for B2B demand generation. Marketers build programs and Smart Campaigns that capture, score, nurture and route leads and accounts across email, landing pages, forms, webinars, chat, ads and mobile, keep them in sync with the CRM, and report on pipeline and revenue impact. Sold in Growth, Select, Prime and Ultimate packages.
Integrates with 5
- Adobe Real-Time Customer Data Platform
- Adobe Journey Optimizer B2B Edition
- Adobe Marketo Measure
- Coworker Campaigns
- Adobe Marketo Qualifier
Integrated by 12
- Adobe Express: Marketo Engage integration
- Adobe GenStudio for Performance Marketing: Marketo Engage email delivery, Marketo for GenStudio
- Adobe Learning Manager: Marketo Engage connector
- Adobe Workfront: Adobe Marketo modules
- Adobe Experience Platform: Adobe applications sources, Adobe destinations
- Adobe Journey Optimizer B2B Edition: Marketo Engage connection
- Adobe Journey Optimizer: Marketo Engage integration
- Adobe Marketo Measure: Marketo Engage integration
- Adobe Real-Time Customer Data Platform: Marketo Engage connector and destination
- Adobe Marketo Qualifier
- Adobe Brand Concierge: Marketo Engage integration
- Adobe Experience Manager Forms: Marketo Engage connector
Powered by 1
Foundation for 2
Includes 1
Contains 11 parts, 123 entries
- Packages# Collection
- Growth# Edition
Also known as Marketo Engage Growth
Entry package: core email marketing, segmentation, automation and measurement, 10 users and 20,000 API calls a day.
Last checked 2026-09-28
- Select# Edition
Also known as Marketo Engage Select
Essential marketing automation and measurement with 25 users and 50,000 API calls a day, adding custom objects, event and webinar marketing, the marketing calendar and attribution dashboards.
Last checked 2026-09-28
- Prime# Edition
Also known as Marketo Engage Prime
Lead- and account-based marketing with journey analytics and AI personalization: adds Target Account Management, Predictive Content, Predictive Audiences, Dynamic Chat, Advanced Journey Analytics, sandbox and workspaces and partitions.
Last checked 2026-09-28
- Ultimate# Edition
Also known as Marketo Engage Ultimate
The top package: everything in Prime plus Interactive Webinars with concurrency and Marketo Measure attribution.
Integrates with: Marketo Measure
Last checked 2026-09-28
- AI and agentic capabilities# Collection
Also known as Marketo Engage agentic AI
The conversational, agent-based layer announced at Summit 2026, the MCP server, and generative AI for content across Marketo Engage.
Last checked 2026-09-28
- Coworker for Marketo Engage# Coworker
Also known as Marketo AI, Marketo Engage conversational interface
The agentic, natural-language workspace inside Marketo Engage (formerly Marketo AI), opened from a tile on My Marketo: users pick a program or asset and ask purpose-built agent skills to do operational work. Open beta in May 2026, renamed and made available to all users in August 2026. Requires acceptance of Adobe's generative AI terms. Separate from the platform-wide CX Enterprise Coworker, which works across Adobe apps (and connects to Marketo through Coworker Campaigns).
Integrates with: CX Enterprise Coworker
Last checked 2026-09-28
- Build programs# AI agent
Also known as Marketo program creation agent
Builds a program's structure from a plain-language campaign description, with asset placeholders and scheduling. Generating complete programs straight from a brief is listed as coming soon.
Last checked 2026-09-28
- Validate programs# AI agent
Also known as Marketo program validation, Marketo program QA
Checks a program against Marketo best practices and the organization's own rules (defined in a skill markdown file or uploaded test plan), such as naming, structure, tokens, approvals, email compliance and flow logic, before launch.
Last checked 2026-09-28
- Import leads# AI agent
Also known as Marketo lead list import enrichment, Marketo smart lead imports
Maps, normalizes and deduplicates uploaded lead lists and imports them into the database, flagging duplicates and standardizing values.
Last checked 2026-09-28
- Investigate leads# AI agent
Also known as Marketo lead investigation
Explains in plain language why a person did not reach a milestone such as MQL, program success or a campaign.
Last checked 2026-09-28
- Product knowledge# AI agent
Also known as Marketo Engage AI assistant for product knowledge
Answers how-to questions about Marketo Engage with step-by-step guidance and citations from Adobe documentation.
Last checked 2026-09-28
- Smart List creation# AI agent, announced
Also known as Marketo smart list building agent
Turns a natural-language prompt into a complete Smart List with filters, logic and constraints. Announced at Summit 2026; not yet listed among the documented skills.
Last checked 2026-09-28
- Asset validation# AI agent, announced
Checks emails and landing pages for broken links, missing tokens and wrong settings before they go live. Announced at Summit 2026; not yet a documented skill.
Last checked 2026-09-28
- Data normalization and deduplication# AI agent, announced
Also known as Marketo data normalization agent
Standardizes field values and finds and merges duplicate leads from natural-language requests. Shown on the product page and announced at Summit 2026; documented today only as part of lead import.
Last checked 2026-09-28
- Data insights# AI agent, announced
Answers questions about the Marketo data, surfacing insights that would otherwise need reports or data pulls.
Last checked 2026-09-28
- Journey creation# AI agent, announced
Generates multistep journeys from a marketing brief, text, image or voice prompt. Marked coming soon.
Integrates with: Journey Agent
Last checked 2026-09-28
- Callable Agents# Capability, announced
AI agents that run as a Smart Campaign flow step and act on a lead record from plain-language instructions, for example to normalize lead data or flag likely bots, writing the result back to lead fields. Listed as coming soon in the October 2026 release.
Last checked 2026-10-20
- Plan Campaigns skill# AI agent, announced
Also known as Marketo Plan Campaigns
A CX Enterprise Coworker skill for Marketo Engage that turns a campaign brief into a complete program setup document (folder structure, smart campaigns, email configurations, tokens and a QA checklist), configurable through markdown. Listed as coming soon in the October 2026 release.
Last checked 2026-10-20
- Marketo Engage MCP Server# API / SDK
Also known as Marketo MCP Server, MCP Server for Marketo Engage
An Adobe-hosted Model Context Protocol server that lets AI tools such as Claude, Cursor, Codex or GitHub Copilot read and act on a Marketo instance through more than 100 operations on forms, programs, Smart Campaigns, leads, emails, snippets, lists, tokens and folders. It runs REST API calls with the caller's own LaunchPoint credentials and excludes destructive operations. Open beta in May 2026, generally available in August 2026.
Last checked 2026-09-28
- Generate content in the Email Designer# Capability
Also known as Marketo generative AI authoring
Generative AI for email copy, subject lines and Firefly images tailored to a persona, buying group or journey stage, from a prompt library.
Last checked 2026-09-28
- Brands# Capability, beta
Also known as Marketo Email Designer brands, Marketo brand score
Brand definitions (copy guidelines, themes, logos, colours) that steer generated email content, with a brand score checker for content quality. Marked beta.
Last checked 2026-09-28
- Image to HTML converter# Capability
Also known as Marketo convert images to HTML templates
Converts a PNG or JPEG image of an email into an editable HTML email template.
Last checked 2026-09-28
- AI webinar summaries# Capability
AI-generated summaries, chapters and FAQs for on-demand webinar recordings.
Last checked 2026-09-28
- Predictive Audiences# Capability
Also known as Marketo Predictive Audiences
Machine-learning registration and attendance likelihood scores for event program members, with predictive filters, model insights and goal tracking.
Last checked 2026-09-28
- Core marketing automation# Collection
Also known as Core Marketo concepts
The building blocks every Marketo Engage program is made of.
Last checked 2026-09-28
- Programs# Capability
Also known as Marketo programs
Containers for a marketing effort's assets, Smart Campaigns, members, statuses, costs and tags; program types include default, email, engagement and event programs.
Last checked 2026-09-28
- Email programs# Capability
Also known as Marketo email programs
Programs for one-off email sends with audience, scheduling (including recipient time zone), A/B testing and a results dashboard.
Last checked 2026-09-28
- Engagement programs# Capability
Also known as Marketo nurture programs, Marketo drip nurturing
Nurture programs that deliver prioritized content streams to people on a cadence, move them between streams and track an engagement score.
Last checked 2026-09-28
- Event programs# Capability
Also known as Marketo event programs
Programs for live and online events and webinars, handling invitations, registration, attendance and follow-up.
Last checked 2026-09-28
- Smart Campaigns# Capability
Also known as Marketo Smart Campaigns
Marketo's automation engine: a Smart List defines who qualifies, triggers or a schedule define when (trigger and batch campaigns), and flow steps define what happens, such as sending email, changing scores or syncing to CRM.
Last checked 2026-09-28
- Flow steps# Capability
Also known as Marketo flow actions
The actions a Smart Campaign runs, including program, Salesforce, Microsoft Dynamics and Veeva flow actions, webhooks and self-service flow steps provided by third-party services. Since September 2026 a self-service flow step's callback can take up to four hours instead of one.
Last checked 2026-10-20
- Engagement Map# Capability
A visual canvas view of Smart Campaigns, fully compatible with existing campaigns.
Last checked 2026-09-28
- Smart Lists and static lists# Capability
Also known as Marketo Smart Lists
Dynamic lists defined by filters and triggers on attributes and activities, and fixed static lists for manual membership.
Last checked 2026-09-28
- Lead scoring# Capability
Also known as Marketo person scoring
Demographic, firmographic and behavioural scores kept in score fields and changed by Smart Campaigns, including negative points for cold leads, used for routing and sales alerts.
Last checked 2026-09-28
- Interesting Moments# Capability
Also known as Marketo Interesting Moments
A flow step that logs meaningful buyer actions, with tokenized descriptions, for sales reps to see in Sales Insight.
Last checked 2026-09-28
- Tokens# Capability
Also known as Marketo My Tokens
System, program (My Tokens), person and company tokens, plus Velocity email script tokens, for personalization and reusable values.
Last checked 2026-09-28
- Marketing Calendar# Capability
Also known as Marketo Marketing Calendar
A bird's-eye calendar of programs and scheduled assets, licensed per user.
Last checked 2026-09-28
- Channels and content# Collection
Also known as Marketo channels
The owned and paid channels Marketo Engage runs natively or through integrations: email, web, chat, events and webinars, mobile, social and advertising.
Last checked 2026-09-28
- Email# Capability
Also known as Marketo email marketing
Batch, triggered, operational and nurture email with dynamic content, snippets, tokens, testing and deliverability tools.
Last checked 2026-09-28
- Email Designer# Capability
Also known as Marketo Email Designer
The current drag-and-drop editor for emails, templates and fragments, with conditional content, modules, dark mode, accessibility checks, Litmus rendering tests, AEM Assets and Adobe Express image editing, collaboration and content locking. A drag-and-drop table content type was announced as coming soon in the September 2026 release.
Last checked 2026-10-20
- Email Editor 2.0# Capability
Also known as Marketo Email Editor v2.0
The earlier email editor with template syntax, modules and editable elements; the Email Designer is reaching feature parity with it.
Last checked 2026-09-28
- Email testing# Capability
Also known as Marketo Champion Challenger, Marketo email A/B testing
A/B tests in email programs and Champion/Challenger tests in Smart Campaigns on subject line, from address, send time or whole email.
Last checked 2026-09-28
- Email Deliverability Tools# Integration
Also known as Marketo Inbox Tracker
Inbox and rendering testing and deliverability monitoring powered by Bird's (formerly MessageBird) Inbox Tracker.
Last checked 2026-09-28
- Landing pages# Capability
Also known as Marketo landing pages
Free-form and guided (template-driven) landing pages with personalization, test groups and performance reports.
Last checked 2026-09-28
- Forms# Capability
Also known as Marketo forms
Lead capture forms with field rules, progressive profiling, CAPTCHA and global validation, for Marketo or external pages.
Last checked 2026-09-28
- Segmentations and snippets# Capability
Also known as Marketo segmentation
Mutually exclusive segments and reusable snippets that drive dynamic content in emails and landing pages.
Last checked 2026-09-28
- Adobe Dynamic Chat# Application
Also known as Dynamic Chat, Marketo Dynamic Chat
Conversational marketing for websites, natively synced with Marketo person, company and activity data: automated dialogues and conversational flows, live chat with sales agents and meeting booking. Has its own release notes.
Last checked 2026-09-28
- Automated chat# Capability
Also known as Dynamic Chat dialogues and conversational flows
Chatbot dialogues targeted to pages, people and accounts, and conversational flows that can be triggered from campaigns.
Last checked 2026-09-28
- Live chat# Capability
Also known as Dynamic Chat live chat
Two-way conversations between visitors and live sales agents, with routing and agent availability.
Last checked 2026-09-28
- Generative AI in Dynamic Chat# Capability
Conversation summaries, assisted replies for agents, visitor intent insights and guarded answers to visitor questions.
Last checked 2026-09-28
- Events and webinars# Capability
Also known as Marketo event and webinar marketing
Event and webinar programs, run on the built-in webinar platform or through webinar partner integrations.
Last checked 2026-09-28
- Interactive Webinars# Capability
Also known as Marketo Interactive Webinars
Marketo's native webinar platform: create, run and deliver live or simulated-live webinars from customizable templates without other tools.
Last checked 2026-09-28
- Webinar partner integrations# Integration
Also known as Marketo event partners
LaunchPoint event partners such as Zoom, ON24, GoToWebinar, Webex, BrightTALK and Adobe Connect that sync registrations and attendance.
Last checked 2026-09-28
- Mobile marketing# Capability
Also known as Marketo Mobile Engagement
Messaging to mobile apps built with the Marketo Mobile SDK, and SMS through Vibes.
Last checked 2026-09-28
- Push notifications# Capability
Also known as Marketo push notifications
Push messages to iOS and Android apps, sent from Smart Campaigns with a dashboard of results.
Last checked 2026-09-28
- In-app messages# Capability
Also known as Marketo in-app messages
Promotional messages shown while a user is in the app, linking to a landing page, website or deep link.
Last checked 2026-09-28
- SMS# Integration
Also known as Marketo Vibes SMS
SMS messages created and sent from Smart Campaigns through Vibes, added as a LaunchPoint service.
Last checked 2026-09-28
- Ad network integrations# Integration
Also known as Marketo paid media targeting
Sends Marketo lists to Facebook Custom Audiences, Google Customer Match and LinkedIn Matched Audiences for targeted ads and retargeting.
Last checked 2026-09-28
- Web Personalization# Application
Also known as Marketo Real-Time Personalization, Marketo Web Personalization
Real-time website personalization through the RTP JavaScript tag: personalized web campaigns and web segments, Account-Based Web Marketing for named accounts, website retargeting and content analytics. Still documented; not listed on the current packaging table.
Last checked 2026-09-28
- Predictive Content# Capability
Also known as Marketo ContentAI, Marketo Predictive Content
AI content recommendations (ContentAI) for web pages, emails and a recommendation bar, with content analytics showing which assets convert. Included in Select and above, up to 50 assets.
Last checked 2026-09-28
- SEO# Application
Also known as Marketo SEO tool
An additional app for tracking keywords, page issues and competitor keyword trends.
Last checked 2026-09-28
- Target Account Management# Capability
Also known as Marketo Account-Based Marketing, Marketo ABM, Marketo TAM
Marketo's built-in account-based marketing (previously called ABM): select named accounts, engage the people in them and measure account-level results, shared with sales. Part of Prime and Ultimate.
Last checked 2026-09-28
- Named accounts# Capability
Also known as Marketo named accounts
Target companies and their people, with a dashboard of attributes, engagement and hierarchies.
Last checked 2026-09-28
- Account lists# Capability
Also known as Marketo account lists
Collections of named accounts, static or dynamic from CRM account views, targeted together.
Last checked 2026-09-28
- Lead-to-account matching# Capability
Fuzzy matching of leads to named accounts by email domain, IP address and company name.
Last checked 2026-09-28
- Named Account Insights# Capability
Account-level view of engagement by account score, pipeline and revenue over time.
Last checked 2026-09-28
- Sales intelligence and engagement# Collection
Also known as Marketo sales intelligence
Tools that put marketing engagement data in front of sales and let reps act on it.
Last checked 2026-09-28
- Marketo Sales Insight# Application
Also known as MSI, Sales Insight
A CRM add-in for Salesforce (Lightning and Classic) and Microsoft Dynamics that shows reps interesting moments, scores (stars and flames), best bets, watch lists, lead feeds and an insights dashboard, and lets them send Marketo emails or add people to campaigns.
Last checked 2026-09-28
- Sales Insight Actions# Application
Also known as Marketo Sales Insight Actions
Sales engagement inside Salesforce: multi-step playbooks, email templates, a dialer and task management.
Last checked 2026-09-28
- Marketo Sales Connect# Application
Also known as Sales Connect
A separate sales engagement application with a live feed of prospect engagement, sales email, phone, tasks, templates and email plug-ins for Gmail and Outlook.
Last checked 2026-09-28
- Reporting and analytics# Collection
Also known as Marketo reporting
Marketo's reporting modules, from basic reports to revenue-cycle analytics.
Last checked 2026-09-28
- Basic reports# Capability
Also known as Marketo basic reporting
Out-of-the-box report types (email, landing page, program, people and more) in programs or the Analytics area, with subscriptions.
Last checked 2026-09-28
- Email Insights# Capability
Also known as Marketo Email Insights
Historical email delivery and engagement analytics with filters by audience, content and platform.
Last checked 2026-09-28
- Performance Insights# Capability
Also known as Marketo Performance Insights
Channel and program performance for engagement, pipeline and revenue over up to 24 months.
Last checked 2026-09-28
- Advanced BI Analytics# Capability
Also known as Marketo Revenue Explorer, Marketo Advanced Report Builder
Formerly Revenue Explorer and Advanced Report Builder: custom reports, pivots and dashboards on emails, people, programs, opportunities and model performance, with attribution and ROI analysis.
Last checked 2026-09-28
- Advanced Journey Analytics# Capability
Also known as Marketo Revenue Cycle Analytics
The revenue cycle analytics suite for modelling funnel stages and proving marketing influence. Part of Prime and Ultimate.
Last checked 2026-09-28
- Revenue Cycle Modeler# Capability
Also known as Marketo Revenue Cycle Models
Models the stages of the revenue funnel, from first interaction to won customer, and the transitions between them.
Last checked 2026-09-28
- Success Path Analyzer# Capability
Visualizes velocity and flow through a revenue cycle model.
Last checked 2026-09-28
- Program Analyzer# Capability
Compares cost and return by program or channel to show which programs succeed.
Last checked 2026-09-28
- Opportunity Influence Analyzer# Capability
Shows which programs and engagements influenced the opportunities that were created.
Last checked 2026-09-28
- CRM sync# Collection
Also known as Marketo CRM integration
Native, bi-directional synchronization with CRMs, up to 200,000 records an hour, plus CRM-specific flow actions and sync dashboards. An instant alert to subscribed users when the native sync is enabled or disabled is listed as coming soon in the October 2026 release.
Last checked 2026-10-20
- Salesforce sync# Integration
Also known as Marketo Salesforce sync
Syncs leads, contacts, accounts, opportunities, campaigns and custom objects with Salesforce, with Salesforce flow actions.
Last checked 2026-09-28
- Microsoft Dynamics sync# Integration
Also known as Marketo Microsoft Dynamics sync
Syncs leads, contacts, accounts, opportunities and campaigns with Microsoft Dynamics, with Dynamics flow actions and custom sync filters.
Last checked 2026-09-28
- Veeva CRM sync# Integration
Also known as Marketo Veeva CRM sync
Continuous sync with Veeva CRM for life sciences; bi-directional for person account contact fields, one-way from Veeva otherwise.
Last checked 2026-09-28
- Administration and data# Collection
Also known as Marketo administration
Instance setup, data model extensions and governance.
Last checked 2026-09-28
- Workspaces and person partitions# Capability
Also known as Marketo workspaces
Separate workspaces for assets and person partitions for data, so teams or regions work in isolation and share selectively. Since September 2026 a list import can target one of the local workspace's partitions.
Last checked 2026-10-20
- Custom objects# Capability
Also known as Marketo custom objects
Additional data objects linked to people or companies, usable in Smart Lists, triggers and email scripting.
Last checked 2026-09-28
- Custom activities# Capability
Also known as Marketo custom activities
Customer-defined activity types, published and written through the API, for behaviour Marketo does not track natively.
Last checked 2026-09-28
- Field management# Capability
Also known as Marketo picklist management
Custom fields, formula fields, sensitive fields, blocked updates and picklists that restrict allowed values.
Last checked 2026-09-28
- Sandbox# Capability
Also known as Marketo sandbox
A separate non-production instance for testing programs and integrations.
Last checked 2026-09-28
- Audit Trail# Capability
Also known as Marketo Audit Trail
A log of asset and admin changes and user logins.
Last checked 2026-09-28
- Marketo on Adobe Identity# Capability
Also known as Marketo Adobe Identity Management
User sign-in and management through Adobe IMS and Admin Console, replacing Marketo's own identity system.
Integrates with: Identity Management System
Last checked 2026-09-28
- Marketo Engage new UI# Capability
Also known as Marketo Engage refreshed interface
A visual refresh of menus, icons and layout in Adobe's current design language, with no change to functionality. Rolled out from the September 2026 release with general availability by mid-October; the Classic UI stays selectable through the January 2027 release.
Last checked 2026-10-20
- Marketo Events and Moments apps# Application, deprecated
Also known as Marketo Event Check-in app, Marketo Moments app
Tablet and phone apps for event check-in and for previewing and rescheduling emails. Removed from app stores on October 2, 2023 and no longer updated; they do not support Adobe ID sign-in. Adobe has no replacement apps and points to partner apps or a smart campaign for event attendance.
Last checked 2026-10-20
- Marketo Developer APIs# Collection
Also known as Marketo Engage APIs, Marketo APIs
The integration points documented in the Marketo Engage Developer Guide: REST and SOAP APIs, webhooks, JavaScript APIs, email scripting and mobile SDKs.
Last checked 2026-09-28
- REST API# API / SDK
Also known as Marketo REST API
JSON REST API for remote execution of most Marketo functions, authenticated with LaunchPoint custom service credentials in the Authorization header (the access_token query parameter was deprecated on August 31, 2026). Default quota 50,000 calls a day and 100 calls per 20 seconds.
Last checked 2026-10-20
- Lead Database API# API / SDK
Also known as Marketo Lead Database API
Reads and writes people, companies, opportunities, custom objects, activities, lists and program membership.
Last checked 2026-09-28
- Asset API# API / SDK
Also known as Marketo Asset API
Manages programs, emails, landing pages, forms, snippets, tokens, folders and other assets.
Last checked 2026-09-28
- Identity API# API / SDK
Also known as Marketo Identity API
Issues the OAuth access tokens used by other API calls.
Last checked 2026-09-28
- User Management API# API / SDK
Also known as Marketo User Management API
Manages users, roles and invitations; some endpoints only for subscriptions still on Marketo Identity.
Last checked 2026-09-28
- Data Ingestion API# API / SDK
Also known as Marketo Data Ingestion API
High-volume API for bulk importing Marketo data.
Last checked 2026-09-28
- Webhooks# API / SDK
Also known as Marketo webhooks
Smart Campaign calls to third-party web services over GET or POST, with tokens in the payload and response mapping back to fields.
Last checked 2026-09-28
- Munchkin# API / SDK
Also known as Marketo Munchkin, Marketo Lead Tracking API
Marketo's JavaScript tracking code and Lead Tracking API, which record page visits and link clicks on Marketo and external pages as activities.
Last checked 2026-09-28
- Email scripting# API / SDK
Also known as Marketo Velocity scripting
Apache Velocity scripts in email script tokens that read opportunity and custom object data to build dynamic content.
Last checked 2026-09-28
- Web Personalization JavaScript API# API / SDK
Also known as Marketo RTP JavaScript API
JavaScript API on the RTP tag for event tracking, visitor data and dynamic page changes; requires Web Personalization.
Last checked 2026-09-28
- Marketo Data Streams# Integration
Marketo Engage event streams for CET and Performance Plus customers. Four of the five streams are delivered through I/O Events; the Metrics stream is subscribed to another way.
Integrates with: I/O Events
Last checked 2026-09-30
- Lead Activity Data Stream# Integration
Near real-time stream of lead activities and lead change events in large volumes, for auditing and syncing lead data; an April 2026 migration guide covers moving existing subscriptions.
Last checked 2026-09-30
- User Audit Data Stream# Integration
The user-driven changes shown in the Marketo Audit Trail (edits to emails, campaigns, landing pages and more) as an event stream.
Last checked 2026-09-30
- Notification Data Stream# Integration, beta
Marketo system notifications delivered as events.
Last checked 2026-09-30
- Observability Data Stream# Integration, beta
Operational events about Marketo instance activity and health.
Last checked 2026-09-30
- Marketo Mobile SDK# API / SDK
Also known as Marketo SDK for iOS and Android
iOS and Android SDKs for push, in-app messages and app activity tracking.
Last checked 2026-09-28
- Integrations# Collection
Also known as Marketo Engage integrations
Native, Adobe and third-party connections for Marketo Engage.
Last checked 2026-09-28
- LaunchPoint# Integration
Also known as Marketo LaunchPoint
The Admin area where third-party services (webinar platforms, ad networks, Vibes, custom API services) are connected, and the partner ecosystem of pre-built integrations for CRM, data, ABM, channels, content and workflow tools.
Last checked 2026-09-28
- Experience Platform and Real-Time CDP integration# Integration
Also known as Marketo Engage source connector
The Marketo Engage source connector brings Marketo people, companies, opportunities and activities into Experience Platform, and Real-Time CDP audiences can be activated in Marketo.
Integrates with: Experience Platform, Real-Time Customer Data Platform
Last checked 2026-09-28
- Experience Cloud audience sharing# Integration
Also known as Marketo and Audience Manager integration
Syncs Marketo static lists of known people to Experience Cloud applications through Audience Manager, for use in Analytics, Target and Experience Manager, and pulls Experience Cloud audiences back.
Integrates with: Audience Manager, Target
Last checked 2026-09-28
- AEM Assets integration# Integration
Also known as Marketo and Experience Manager Assets integration
Browse and use approved assets from Adobe Experience Manager Assets in Marketo emails and landing pages.
Last checked 2026-09-28
- GenStudio integration# Integration
Also known as GenStudio Integration for Marketo Engage
Brings on-brand email content created in GenStudio for Performance Marketing into Marketo emails; requires both in the same IMS org.
Last checked 2026-09-28
- Workfront integration# Integration
Also known as Marketo and Workfront integration
Connects campaign planning and execution in Adobe Workfront with Marketo programs.
Last checked 2026-09-28
- Journey Optimizer B2B Edition integration# Integration
Also known as Marketo and Journey Optimizer B2B Edition integration
Marketo campaigns, workflows and assets used inside account and buying-group journeys in Journey Optimizer B2B Edition.
Integrates with: Journey Optimizer B2B Edition
Last checked 2026-09-28
Sources 6
- experienceleague.adobe.com/en/docs/marketo-engage
- experienceleague.adobe.com/en/docs/marketo/using/home
- experienceleague.adobe.com/en/docs/marketo/using/getting-started/what-is-adobe-marketo-engage
- business.adobe.com/products/marketo.html
- experienceleague.adobe.com/en/docs/marketo-qualifier/using/ai-assistant
- helpx.adobe.com/legal/product-descriptions/adobe-marketo-engage---product-description.html