CX Enterprise atlas / Customer Engagement | Campaign management
ProductGenerally available
Customer EngagementCampaign management
Also known as Sales Qualifier, Adobe Sales Qualifier, Marketo Qualifier
AI-first app for business development representatives (BDRs). Its Account Qualification Agent researches accounts and prospects, prioritizes who is ready for outreach, drafts personalized multistep cadences, answers replies and books meetings, using CRM, Marketo and uploaded playbook data. Licensed per seat, with AI credits. First offered as an add-on to Journey Optimizer B2B Edition, it is now part of the Marketo product family.
Also known as AQA
The agent inside Marketo Qualifier. It evaluates prospects' need, budget, authority and timeline, researches people, accounts and buying groups, writes and adapts outreach, handles replies and hands qualified opportunities to sales.
Built on: Experience Platform Agent Orchestrator
Agent for: Journey Optimizer B2B Edition
Last checked 2026-09-28
AI-written executive summary of an account (overview, pain points, financial signals, hiring, news, stakeholder map), refreshed every 60 days; 5,000 accounts per seat per year.
Last checked 2026-09-28
AI-generated prospect profiles and activity summaries used to prioritize outreach.
Last checked 2026-09-28
Judges whether a prospect is a valid sales opportunity from need, budget, authority and timeline.
Last checked 2026-09-28
Drafts each prospect's emails from profile, account context, engagement history and news, for BDR review.
Last checked 2026-09-28
Answers inbound replies to a cadence under playbook rules by replying, handing off to the BDR, stopping or pausing outreach.
Last checked 2026-09-28
Inserts the rep's booking link and schedules meetings against their connected calendar availability.
Last checked 2026-09-28
List of CRM leads and contacts assigned to the rep plus imported or added people, filterable by CRM fields, opportunity fields and live Marketo engagement (Marketing Highlights).
Last checked 2026-09-28
Account view with ARR, open opportunities, pipeline, top members, AI research and recent news.
Last checked 2026-09-28
Goal-driven cadences of email, phone and LinkedIn InMail steps: the rep sets a goal and targeting in natural language, AI proposes the cadence and content, and matching prospects can be enrolled automatically. Up to 200 prospects and 10 touchpoints per workflow.
Last checked 2026-09-28
One queue for phone calls (with AI call scripts), LinkedIn InMails and email reviews, plus agent-suggested enrollments.
Last checked 2026-09-28
Organization and campaign reports on pipeline, email engagement, tasks, replies and meetings booked.
Last checked 2026-09-28
Playbook of uploaded company documents (up to 1,000 per tenant) that grounds AI outreach and chat answers.
Last checked 2026-09-28
Read-only chat, powered by Coworker, that answers questions across Marketo Qualifier, CRM, Marketo, Marketo Optimizer, Knowledge Center and web research data.
Built on: CX Enterprise Coworker
Last checked 2026-09-28
Salesforce or Microsoft Dynamics 365 connection with inbound field mapping; writes back logged outreach and opt-out status, and the agent queries live CRM data through a CRM MCP.
Last checked 2026-09-28
Embedded CRM plugin that shows Marketo Sales Insights and agent data, with lead prioritization tabs such as Best Bets.
Last checked 2026-09-28
Per-rep Outlook or Google connection to send from the rep's mailbox, detect replies and schedule meetings.
Last checked 2026-09-28