Adobe agreed on 2025-11-19 to buy Semrush Holdings for about $1.9 billion in cash ($12 a share) and completed the purchase on 2026-04-28. Semrush now operates as "an Adobe company" under its own brand, with existing contracts and support unchanged. Adobe positions it as the SEO, GEO and agentic search optimization (ASO) layer of the Brand Visibility pillar, joined with AEM, LLM Optimizer (now Brand Visibility), Adobe Commerce, Experience Platform and Brand Concierge.
Last checked 2026-09-29