Written by Viktor Lazar, Adobe Champion and Adobe Certified Master

CX Enterprise atlas / Brand Visibility | AI & agents

Adobe's generative engine optimization (GEO) application, formerly Adobe LLM Optimizer. It measures how often and how favourably a brand appears in answers from ChatGPT, Google AI Mode and AI Overviews, Gemini, Copilot, Perplexity, Claude and other LLMs, and benchmarks it against competitors using Semrush's AI prompt data. It recommends onsite, technical and offsite fixes, deploys many of them to AI agents at the CDN edge without CMS changes, and links AI-referred traffic to Adobe Analytics or Customer Journey Analytics. Available standalone or with AEM.

• Product page
• Documentation
• Release notes
• Licensing (Adobe product description)

74 entries, last checked 2026-10-20, element 003 (Bv) of the atlas

Integrates with 3

• Semrush
• Adobe Analytics
• Adobe Customer Journey Analytics

Integrated by 4

• Adobe Analytics: Brand Visibility integration
• Adobe Customer Journey Analytics: Brand Visibility integration
• Adobe Commerce: Commerce Catalog Agent
• Semrush

Powered by 1

• Semrush: Semrush Enterprise AIO

Contains 12 parts, 74 entries

• LLM Optimizer to Brand Visibility transition# Capability

  Adobe LLM Optimizer was announced in 2025 and became generally available on 2025-10-14. It was rebranded as Adobe Brand Visibility, generally available on 2026-08-04, and gained Semrush data after Adobe bought Semrush. Existing opportunities and deployments carried over unchanged. The Visibility Score became the mention-only Brand Visibility metric, Popularity became Topic Volume, Source Visibility was added, and Share of Voice is now weighted by search demand and ranking position. Users log in at abv.adobe.com.

  Licensing

  Last checked 2026-09-29

• Editions# Collection

  The free trial and the paid, Semrush-powered experience that Adobe calls the enhanced edition. Features and limits differ between them.

  Last checked 2026-09-29

  • Brand Visibility trial# Edition

    Also known as Adobe Brand Visibility trial, LLM Optimizer trial

    A free trial for AEM Cloud Service and Adobe Analytics or Customer Journey Analytics customers. It covers one brand and one domain, and trials started on or after 2026-04-01 get up to 100 prompts and deployments to 50 URLs for one opportunity type. Brand Presence uses the original dashboard, and access control and the analytics integrations are not included.

    Last checked 2026-09-29

  • Brand Visibility enhanced edition# Edition

    Also known as Paid Adobe Brand Visibility, Brand Visibility paid offer

    The licensed product. It adds multiple brands and markets, the Semrush-powered Brand Presence and Prompt Library, the analytics integrations and access control. The licence covers the prompts in the sales order, up to 1,000 deployed optimizations a year and up to 10 LLMs, and includes Semrush Enterprise AIO use with monthly AIO service credits.

    Last checked 2026-09-29

• LLM Optimization Agent# AI agent

  The Adobe agent inside Brand Visibility, listed as supported in Adobe LLM Optimizer. It improves a brand's visibility and accuracy in AI search: it reports how the brand appears in AI answers, recommends content changes and automates optimization fixes. Adobe lists it among the agents in AI-first CX Enterprise applications.

  Documentation

  Last checked 2026-09-29

  • AI presence insights# Capability

    Reports where, how often and in what light the brand appears in AI-generated answers.

    Last checked 2026-09-29

  • Prioritized recommendations# Capability

    Surfaces prioritized, prescriptive content and technical recommendations as opportunities.

    Last checked 2026-09-29

  • Automated optimization# Capability

    Generates fix content and deploys approved optimizations, mostly through Optimize at Edge.

    Last checked 2026-09-29

• AI Visibility# Capability

  Also known as AI Visibility dashboards

  Market-wide AI search insight from Semrush Enterprise AIO's database of more than 289 million prompts, available without setup. It covers ChatGPT, Google AI Overviews, Google AI Mode and Gemini, filtered by engine and market. Useful topics, or individual prompts within them, can be promoted into the brand's own monitored set. Since October 2026 the data is shown as monthly snapshots with month-over-month comparisons rather than rolling date ranges.

  Built on: Semrush

  Documentation

  Last checked 2026-10-20

  • Visibility Overview# Capability

    Benchmarks AI visibility, mentions, monthly audience and cited pages over time for the brand and other market players.

    Last checked 2026-09-29

  • Prompt Research# Capability

    Starts from a topic and returns related topics, the prompts people ask, and the brands and domains already appearing in AI answers to them.

    Last checked 2026-09-29

  • Market Comparison# Capability

    Also known as Competitor Research

    Compares the brand's AI visibility with competitors and shows where they are stronger.

    Last checked 2026-09-29

• Prompt Management# Capability

  Builds and maintains the curated set of prompts the organization monitors. Prompts in the set run on a schedule across AI platforms to measure Brand Presence.

  Documentation

  Last checked 2026-09-29

  • Prompt Strategy# Capability

    Also known as Prompt Suggestions

    A queue of suggested prompts and topics, grouped by source, that users review and track into the Prompt Library. Dismissals can carry a reason to tune later suggestions.

    Last checked 2026-09-29

    • Semrush Suggestions# Capability

      Topic recommendations from Semrush's AI visibility data for ChatGPT, Gemini, Google AI Overview and AI Mode, tailored to the brand and its competitors. They are sorted into five opportunity categories, such as Coverage Gap.

      Last checked 2026-09-29

    • Google Search Console suggestions# Capability

      Turns the site's real Search Console queries into natural conversational prompts. Data can be refreshed on demand.

      Last checked 2026-09-29

    • Synthetic Personas# Capability

      Derives audience personas from the site's own search data and generates prompts each persona is likely to ask, grounded in site content.

      Last checked 2026-09-29

    • Citation Attempt# Capability

      Also known as Citation Attempts insight

      Suggests prompts for owned pages that AI systems repeatedly fetch as potential sources, based on agentic traffic, when those pages are not yet covered by the Prompt Library.

      Last checked 2026-09-29

  • Prompt Library# Capability

    The workspace for the monitored prompts, organized by category, subcategory, market and language, with health and coverage indicators, CSV import and export, and nested custom tags (early access). An Adobe-curated industry prompt library can be downloaded as a starting set.

    Last checked 2026-09-29

• Brand Visibility dashboards# Collection

  Also known as Brand Visibility view

  Ongoing measurement of the brand against its own monitored prompts, as opposed to the market-wide AI Visibility section.

  Documentation

  Last checked 2026-09-29

  • Brand Presence# Capability

    Runs the Prompt Library prompts on a schedule across AI platforms and tracks mentions, citations, sentiment and competitor benchmarks by platform, market, category and topic. Paid customers get the Semrush-powered version, which aggregates across platforms and reports by market and language with aspect-level sentiment.

    Documentation

    Last checked 2026-09-29

    • Brand Presence metrics# Collection

      The headline measures Brand Presence reports in the enhanced edition.

      Last checked 2026-09-29

      • Brand Visibility metric# Capability

        Also known as Visibility Score

        The share of monitored prompts whose answers mention the brand. It replaced the older Visibility Score, which also weighed citations, position and sentiment.

        Last checked 2026-09-29

      • Share of Voice# Capability

        Brand visibility weighted by search demand and ranking position.

        Last checked 2026-09-29

      • Source Visibility# Capability

        How often the brand's website is cited as a source in AI answers.

        Last checked 2026-09-29

      • Mentions and Citations# Capability

        Counts of responses that mention the brand or cite its site, each response counted once.

        Last checked 2026-09-29

      • Topic Volume# Capability

        Also known as Popularity

        Actual search demand for a topic. It replaced the high, medium and low Popularity indicator.

        Last checked 2026-09-29

  • Brand Claims# Capability

    Pulls individual assertions about the brand out of the answers collected by Brand Presence and organizes them by sentiment, category, claim type, recurrence and cited sources. It includes recommended actions, links to offsite opportunities, and feedback on each claim. Released 2026-09-02; trial customers can run it on demand.

    Documentation

    Last checked 2026-09-29

• Traffic analytics# Collection

  Dashboards built from CDN logs and analytics data that show how AI agents and AI-referred people use the site.

  Last checked 2026-09-29

  • Agentic Traffic# Capability

    Requests from AI crawlers, chatbots, action agents and media fetchers, taken from forwarded CDN logs with no personal data. It shows success rate, time to first byte, LLM readability and distribution by market, category, page, platform and agent. Bot classification covers platforms such as Meta AI and GitHub Copilot.

    Documentation

    Last checked 2026-09-29

  • Referral Traffic# Capability

    Human visits that arrive from AI citations and other referral channels, with visits, bounce and consent rates by platform, market and page intent. The Business Impact tab adds engagement, conversion and revenue data from a connected analytics tool.

    Documentation

    Last checked 2026-09-29

  • URL Inspector# Capability

    URL-level view combining citations, prompts, agentic hits and referral hits for owned pages. It also lists trending external URLs and domains that win citations in the brand's space, flagged with matching opportunities.

    Documentation

    Last checked 2026-09-29

• Opportunities# Collection

  Also known as Optimization opportunities, Brand Visibility opportunities

  Automatically detected improvements that make a brand more likely to be cited accurately in AI answers. They are prioritized by competitor gaps, trending topics and performance data, and grouped as onsite content, technical GEO, offsite and Adobe Commerce opportunities.

  Documentation

  Last checked 2026-09-29

  • Onsite content opportunities# Collection

    Also known as Content (Onsite)

    AI-generated additions to high-traffic pages, grounded in existing content and deployed to AI agents with Optimize at Edge.

    Last checked 2026-09-29

    • Add LLM-friendly Summaries# Capability

      Adds concise page and section summaries and key points to pages that lack them.

      Last checked 2026-09-29

    • Add Relevant FAQs# Capability

      Adds intent-aligned Q&A content matched to the monitored prompt set.

      Last checked 2026-09-29

    • Add Multimedia Transcript Summaries# Capability

      Adds machine-readable summaries next to video and other media that hold key information.

      Last checked 2026-09-29

    • Simplify Complex Content# Capability

      Rewrites dense passages below readability thresholds while keeping their meaning.

      Last checked 2026-09-29

  • Technical GEO opportunities# Collection

    Also known as Technical GEO

    Fixes that let AI agents reach and parse content.

    Last checked 2026-09-29

    • Traffic Blocked by robots.txt# Capability

      Finds robots.txt rules that block AI agents from otherwise public content.

      Last checked 2026-09-29

    • Agentic Traffic Errors# Capability

      Reports 404, 403 and 5xx responses served to AI agents, from CDN logs, with the hits lost.

      Last checked 2026-09-29

    • Recover Content Visibility# Capability

      Also known as RCV

      Finds pages whose key content is hidden from AI agents, for example because it is rendered client-side, and serves them a pre-rendered version at the edge. Impact is measured automatically by the Impact Measurement Engine.

      Last checked 2026-09-29

    • Add Table of Contents# Capability

      Adds an anchor-linked table of contents built from existing headings.

      Last checked 2026-09-29

  • Offsite opportunities# Collection

    Also known as Offsite, Social & Community

    Analyses of third-party sources that AI engines cite about the brand, with prioritized recommendations and PDF export. The work happens outside owned sites.

    Last checked 2026-09-29

    • Wikipedia Analysis# Capability

      Compares the company's Wikipedia article with industry competitors on references, sections, length, images and infobox completeness, and suggests changes.

      Last checked 2026-09-29

    • Cited YouTube Visibility & Reputation Analysis# Capability

      Measures brand presence and sentiment in YouTube videos that AI engines cite for the prompt set.

      Last checked 2026-09-29

    • Cited Reddit Visibility & Reputation Analysis# Capability

      Measures how the brand is discussed in Reddit threads that AI engines cite.

      Last checked 2026-09-29

    • Cited Web Sources Visibility & Reputation Analysis# Capability

      Checks mentions, sentiment, share of voice and topics on the web pages AI engines cite most.

      Last checked 2026-09-29

  • Adobe Commerce opportunities# Collection

    Opportunities for Adobe Commerce storefronts and catalogs.

    Last checked 2026-09-29

    • Enrich Product Catalog# Capability, beta

      Also known as Product Catalog Enrichment

      Uses the Adobe Commerce Catalog Agent to find product names and descriptions that are too generic or technical for LLMs, generate intent-rich replacements, and write them back to the Commerce catalog in one click.

      Last checked 2026-09-29

    • Enrich Product Detail Pages# Capability

      Compares catalog data with what AI agents can see on each product page and serves missing variants, specifications and attributes at the edge.

      Last checked 2026-09-29

  • Opportunity Workspace# Capability

    Plans and tracks optimization work as strategies. A strategy groups opportunities, target URLs, monitored prompts, platforms, a goal, owners and status. Strategies are created automatically for supported deployments or manually for onsite and offsite work, and experiments can be cancelled with rollback.

    Documentation

    Last checked 2026-09-29

  • Impact Measurement Engine# Capability

    Measures supported deployments, currently Recover Content Visibility. It generates measurement prompts for the chosen URLs, records a baseline, and re-runs the prompts for about two weeks, then reports content visibility and citation-rate changes in Opportunity Workspace.

    Documentation

    Last checked 2026-09-29

• Optimize at Edge# Capability

  Serves optimized HTML only to AI agents (LLM user agents) at the CDN layer, so no CMS change is needed and human visitors and SEO bots are not affected. It deploys in minutes with one-click rollback. After a one-time CDN routing setup, business users preview, deploy and validate fixes themselves. It fetches pages as AdobeEdgeOptimize/1.0.

  Documentation

  Last checked 2026-09-29

  • Supported CDNs# Collection

    CDN setups with Optimize at Edge routing guides.

    Last checked 2026-09-29

    • AEM Cloud Service Managed CDN (Fastly)# Integration

      Adobe-managed CDN with self-service, one-click routing setup, including WAF-protected domains.

      Integrates with: Experience Manager as a Cloud Service

      Last checked 2026-09-29

    • Bring your own CDN# Integration

      Also known as BYOCDN

      Routing rules for customer-managed Fastly, Akamai, Cloudflare, CloudFront, Azure Front Door and Apache HTTP Server, set up by the customer's CDN team with API keys from Brand Visibility.

      Last checked 2026-09-29

  • Optimize at Edge Validator# Application

    A Chrome extension that checks edge routing, failover headers and that human traffic bypasses optimization.

    Last checked 2026-09-29

  • AI Content Visibility Checker# Application

    A browser extension that shows how much of a page's content AI agents can read, with downloadable reports.

    Last checked 2026-09-29

• CDN log forwarding# Capability

  Also known as BYOCDN Log Forwarding

  Sends CDN access logs to an Adobe S3 bucket so Agentic Traffic, Referral Traffic and error opportunities have data. Only normalized fields such as URL, user agent, status, referrer and TTFB are processed. Guides cover Akamai, Cloudflare, CloudFront (console or AWS CLI), Fastly and Imperva, with manual upload for other CDNs. AEM-managed CDNs are set up in the Brand Visibility UI.

  Documentation

  Last checked 2026-09-29

• Configuration and administration# Collection

  Brand setup, team access and onboarding.

  Last checked 2026-09-29

  • Brands Management# Capability

    Also known as Brand-centric experience

    Creates brands and sets their markets (country, language, website), URLs, aliases, tracked competitors and integrations such as CDN, Search Console and analytics. The paid edition supports multiple brands and can start a market with Semrush-powered prompts. It is the default brand-first interface since 2026-04-03.

    Documentation

    Last checked 2026-09-29

  • Customer Configuration# Capability

    The earlier configuration dashboard, with tabs for prompts, categories, other brands, brand aliases, CDN, Search Console and prompt suggestions, and an audit trail. Organizations not yet on the brand-centric interface still use it.

    Last checked 2026-09-29

  • Collaboration# Capability

    Invites marketing, SEO, PR and technical colleagues by email into the organization's shared workspace.

    Last checked 2026-09-29

  • Access control# Capability

    Persona-based access for paying customers, enabled on request. Users assigned to the product can edit configuration, deploy optimizations and onboard sites, while other organization users are read-only. Trial CDN setup requires the LLMO Admin IMS group.

    Last checked 2026-09-29

  • Spacecat crawler access# Capability

    Brand Visibility reads public pages through Adobe's Spacecat/1.0 crawler, which must be allowlisted in robots.txt and bot rules.

    Last checked 2026-09-29

• Integrations# Collection

  Data sources and products that Brand Visibility connects to.

  Last checked 2026-09-29

  • Semrush Enterprise AIO integration# Integration

    Semrush's AI prompt database, SEO data and competitive data power AI Visibility, Semrush Suggestions, the enhanced Brand Presence and the paid Prompt Library. Semrush Enterprise AIO use is included in the licence.

    Integrates with: Semrush

    Last checked 2026-09-29

  • Adobe Analytics integration# Integration

    Connects a report suite with the user's own Adobe sign-in, with no Developer Console project. It adds engagement and conversion data for AI-referred visits to Referral Traffic. Paid edition, GA since 2026-04-03.

    Integrates with: Analytics

    Last checked 2026-09-29

  • Customer Journey Analytics integration# Integration

    Connects a CJA data view so AI referrals can be tied to conversions and revenue in Referral Traffic. It requires the organization to have it enabled and the user to have a CJA entitlement.

    Integrates with: Customer Journey Analytics

    Last checked 2026-09-29

  • Google Analytics integration# Integration

    Also known as GA4 integration

    Connects a GA4 property through Google OAuth for AI-referral engagement and conversions. Paid edition.

    Last checked 2026-09-29

  • Google Search Console integration# Integration

    Supplies search queries that become suggested prompts. GA since 2026-02-16.

    Last checked 2026-09-29

  • Experience Manager integration# Integration

    Brand Visibility runs standalone or natively with AEM, where AEM Cloud Service customers get the free trial and one-click Optimize at Edge on the Adobe-managed CDN.

    Integrates with: Experience Manager Sites

    Last checked 2026-09-29

  • Adobe Commerce integration# Integration

    Reads the Commerce catalog for the product catalog and product detail page opportunities and writes enrichments back.

    Integrates with: Commerce

    Last checked 2026-09-29

Sources 10

• business.adobe.com/products/brand-visibility.html
• experienceleague.adobe.com/en/docs/brand-visibility/using/home
• experienceleague.adobe.com/en/docs/brand-visibility/using/essentials/overview
• experienceleague.adobe.com/en/docs/brand-visibility/using/essentials/whats-new
• experienceleague.adobe.com/en/docs/brand-visibility/using/home
• business.adobe.com/products/brand-visibility/llm-optimizer.html
• news.adobe.com/news/2026/06/introducing-adobe-brand-visibility
• helpx.adobe.com/legal/product-descriptions/adobe-brand-visibility.html
• helpx.adobe.com/legal/product-descriptions/adobe-llm-optimizer.html
• experienceleague.adobe.com/en/docs/brand-visibility/using/essentials/release-notes