CX Enterprise atlas / Customer Engagement | Data & analytics
ProductGenerally available
Customer EngagementData & analytics
Also known as Analytics, AA, Digital Analytics
Adobe's report-suite-based digital analytics product for websites and mobile apps. It collects hits into report suites, processes them with admin-defined rules, and lets users analyze the data in Analysis Workspace, Report Builder and Activity Map, or export it through Data Feeds, Data Warehouse and APIs. Adobe positions Customer Journey Analytics as its next-generation successor and offers upgrade tooling from Analytics.
The licensed Adobe Analytics offerings and add-ons defined in the product description. Packages differ in limits such as eVars, Customer Attributes, Contribution Analysis tokens and access to features like Cross-Device Analytics and the Data Repair API.
Last checked 2026-09-28
Also known as Adobe Analytics Foundation Pack for Experience Cloud, Analytics Foundation
Entry package bundled with certain other Adobe licenses, capped at 120 million server calls a year and limited to basic calculated metrics and daily anomaly detection. Designated end-of-life: Adobe has not sold, upsold or renewed it since January 1, 2024, and names no successor package.
Last checked 2026-10-20
Also known as Analytics Select
Usage-based core package. It includes Report Builder (limited login IDs and scheduled reports) and up to 3 Customer Attributes, but excludes Contribution Analysis and Livestream.
Last checked 2026-09-28
Also known as Analytics Prime
Mid-tier core package that adds Contribution Analysis (10 tokens a month) and up to 15 Customer Attributes, with Report Builder scheduling limits per login ID.
Last checked 2026-09-28
Also known as Analytics Ultimate
Top core package, with 250 eVars per report suite, 20 Contribution Analysis tokens a month, up to 200 Customer Attributes per report suite, Cross-Device Analytics (up to three report suites), the Data Repair API and a streaming media entitlement of 1 million media starts a month.
Last checked 2026-09-28
Also known as Analytics Evolution
A one-time, non-renewable license for customers moving from Adobe Analytics Foundation, Select, Prime or Ultimate to Customer Journey Analytics. During the term it keeps the entitlements of the previous Analytics package.
Integrates with: Customer Journey Analytics
Last checked 2026-09-28
Also known as Adobe Analytics Live Stream Add-on
Add-on that licenses Livestream data, up to three endpoints per report suite. Without it, packages include only rules-based triggers from Analytics to Campaign.
Integrates with: CX Enterprise Triggers
Last checked 2026-09-28
Also known as Adobe Analytics Predictive Workbench
Add-on that grants Contribution Analysis and raises the eVar limit to 250 per report suite (the limit is not added to the base package's).
Last checked 2026-09-28
Also known as Adobe Analytics for Streaming Media Add-on
Add-on licensed by media starts that enables streaming media measurement. It requires an active core Analytics package.
Last checked 2026-09-28
Basic tier of the streaming media add-on. Customers who use more media starts than licensed may be moved to a higher-volume offering.
Last checked 2026-09-28
Advanced tier of the streaming media add-on. It allows an average of up to 4 server calls per media start and bills overuse at the rate in the sales order.
Last checked 2026-09-28
The user-facing tools for reporting on Adobe Analytics data, as grouped in the Analytics Tools Guide.
Last checked 2026-09-28
Browser-based drag-and-drop canvas for building projects from panels, visualizations and components (dimensions, metrics, segments, date ranges) on one or more report suites. Projects can be curated, shared and scheduled.
Last checked 2026-09-28
Adobe-provided and company templates that open ready-made projects for common reporting questions. Adobe renamed them from Reports to Templates in 2025, and they replace most of the pre-built reports of the retired Reports & Analytics.
Last checked 2026-09-28
Containers that hold tables and visualizations, each tied to a report suite and a date range. Several panels generate a full analysis from a few inputs.
Last checked 2026-09-28
The default panel. It allows unlimited comparisons and breakdowns, and visualizations can be added to it.
Last checked 2026-09-28
Guided panel for new users. It suggests popular dimensions, metrics and segments and builds a freeform table with a matching visualization.
Last checked 2026-09-28
Panel for comparing any number of attribution models on a chosen dimension and conversion metric.
Last checked 2026-09-28
Also known as Segment IQ
Automatically tests all accessible dimensions and metrics to find the most statistically significant differences between segments, and shows how much they overlap. There is no equivalent panel in Customer Journey Analytics.
Last checked 2026-09-28
Shows the pages or items people go to immediately after or before a selected item.
Last checked 2026-09-28
Three streaming media panels (media concurrent viewers, media playback time spent, and media average minute audience) for analyzing peak concurrency, drop-offs and average audience of audio and video content.
Last checked 2026-09-28
Tables and charts that can be added to panels. Simple charts use the nearest freeform table as their data source.
Last checked 2026-09-28
The foundation of Workspace analysis: an interactive table where dimensions, metrics, segments and date ranges are dropped into rows and columns and broken down. Since 2026 it can also sort by multiple columns.
Last checked 2026-09-28
Groups people by a shared characteristic over a period of time, for retention, churn and latency analysis.
Last checked 2026-09-28
Shows conversion and drop-off rates between the steps of a defined sequence of touchpoints, including sequences that mix dimensions, with segments applied for comparison.
Last checked 2026-09-28
Shows the exact paths people take through sites and apps, including flows between different dimensions.
Last checked 2026-09-28
Graph of nodes and arrows (events, dimension items, segments, date ranges) that shows how people continue through or fall out of a defined journey. It was previously only in Customer Journey Analytics and became generally available in Adobe Analytics in June 2026.
Last checked 2026-09-28
Uses circles to show the metric overlap of up to three segments.
Last checked 2026-09-28
Plots any metric, including calculated metrics, on a geographic map.
Last checked 2026-09-28
Standard chart types: line, area, bar and horizontal bar (plain or stacked), combo, donut, scatter, treemap and bullet.
Last checked 2026-09-28
Summary number, summary change and key metric summary visualizations that show headline values and changes, plus text and section headers for adding context.
Last checked 2026-09-28
Also known as Attribution IQ
Controls how dimension items get credit for success events, using an attribution model, a container and a lookback window. It is available in all packages and can be used in freeform tables, calculated metrics and the Attribution panel.
Last checked 2026-09-28
Rule-based models such as last touch, first touch, same touch, linear, U-shaped, J curve, inverse J, time decay, participation and custom, each applied within a visit or visitor container and a lookback window.
Last checked 2026-09-28
Data-driven model that uses a statistical technique (based on the Harsanyi dividend) to split conversion credit fractionally across dimension items.
Last checked 2026-09-28
Statistical method that flags when a metric moves outside its expected range, separating real signals from noise, and provides metric forecasts. Anomalies appear in line charts and tables in Workspace. It is limited to daily granularity in the Foundation Pack.
Last checked 2026-09-28
Machine-learning process, run from an anomaly or a table row with daily granularity, that identifies the dimension items that contributed to the anomaly. It is licensed in Prime and Ultimate (tokens per month) or through the Predictive Workbench add-on.
Last checked 2026-09-28
Catalog of the components available in the Analytics environment, with admin-curated information on each component's purpose, owner and health.
Last checked 2026-09-28
Notes attached to dates in Workspace and mobile scorecards, for example to explain data spikes or outages.
Last checked 2026-09-28
Microsoft Excel add-in (Windows, Mac and Excel for the web, installed from the Microsoft Store) that pulls Analytics data into worksheets as data blocks, which can reference cells. Workbooks can be scheduled for email or cloud export. It replaces the legacy Report Builder and converts its workbooks.
Last checked 2026-09-28
The original Windows-only Excel add-in for Analytics data requests, which also published to Power BI. Adobe announced its retirement for June 2026 and directs users to the new Report Builder.
Replaced by Report Builder
Last checked 2026-09-28
Ranks link and region activity on web pages with visual overlays and heat maps, including a live view. It needs Activity Map reporting enabled on the report suite and uses Activity Map dimensions.
Last checked 2026-09-28
Browser extension that overlays click data on the live website, with standard and live views and a metric selector. Adobe refreshed its interface in August 2026.
Last checked 2026-09-28
Also known as Analytics dashboards mobile app
Mobile app for iOS and Android that shows executives mobile scorecards: tiled key metrics with breakdowns and trends. Curators build the scorecards in Analysis Workspace.
Last checked 2026-09-28
The original report-based Analytics interface. Adobe discontinued it on January 17, 2024, along with its scheduled reports, data extracts and publishing lists. Most of its features now exist in Analysis Workspace.
Replaced by Analysis Workspace
Last checked 2026-09-28
Early-access area for prototypes of upcoming Analytics features, which users can try on their own data. It is enabled for admins, other users must request access, and it requires a signed agreement.
Last checked 2026-09-28
Generative and agentic ways to work with Analytics data, apart from the statistical features in Workspace such as anomaly detection. Intelligent captions and the in-Workspace Coworker panel are documented only for Customer Journey Analytics.
Last checked 2026-10-20
Lets Adobe CX Enterprise Coworker Chat query Adobe Analytics report suites in response to natural-language prompts, with the user's existing Analytics permissions: comparisons, funnel and fallout analysis, and metric forecasts. Rollout began October 2, 2026; Adobe has not yet set a general-availability date.
Integrates with: CX Enterprise Coworker
Last checked 2026-10-20
Also known as aa-root-cause-analysis
Coworker Chat skill that investigates why a known metric changed over a known period and surfaces the dimensions and segments behind the change. It does not detect anomalies on its own.
Last checked 2026-10-20
Opens a visualization created in Coworker Chat in Analysis Workspace for further manual work.
Last checked 2026-10-20
Also known as Analytics MCP server
Model Context Protocol server that lets LLM clients list report suites, dimensions, metrics and segments and run ranked or trended reports with natural-language prompts. It became generally available in May 2026 after a beta, and MCP queries count as report requests. Since October 2026, admins grant either MCP Read-only Access (query and report) or MCP Full Access (also create and update components) in Admin Console.
Last checked 2026-10-20
Guidance and a Referrer type dimension item, Conversational AI tools, for analyzing website visits that come from AI chatbots and assistants.
Last checked 2026-09-28
Automatically writes descriptions for dimensions, metrics, calculated metrics, segments and date ranges, one at a time or in bulk, so Workspace users can tell which components to use. Rollout is planned for October 28, 2026.
Last checked 2026-10-20
The building blocks used in analysis, as grouped in the Analytics Components Guide.
Last checked 2026-09-28
Variables that usually contain string values, such as Page, Referring domain, marketing channel and the custom props (traffic variables) and eVars (conversion variables) configured per report suite.
Last checked 2026-09-28
Numeric values tied to dimensions, such as visits, page views, orders and revenue, plus custom success events (up to 1,000 per report suite).
Last checked 2026-09-28
Subsets of data defined with nested Visitor, Visit and Hit containers. Segments can be built, approved, shared and reused across Analytics tools and other Adobe products. Since September 2026, Visitor-level segments can be limited to the reporting date range.
Last checked 2026-10-20
Segments that match visitors who performed actions in a specified order, optionally within time constraints.
Last checked 2026-09-28
Segments individual products within the Products variable instead of whole hits, for example one product category without the other items in the same order. Generally available since July 2026.
Last checked 2026-09-28
Also known as Publish Analytics segments to Experience Cloud
Publishes an Analytics segment as a shared audience within about 8 hours, so it can be used in Audience Manager and activated in Target, Campaign and Advertising.
Integrates with: Audience Manager, Published Analytics segments
Last checked 2026-09-28
Custom metrics built from existing metrics with operators, segments, attribution and basic or advanced statistical functions, without changing the implementation. The Foundation Pack is limited to basic calculated metrics.
Last checked 2026-09-28
Segmented views of a report suite that control who sees which data, as an alternative to multi-suite tagging. Some features, such as report time processing, context-aware sessions and component curation, work only in virtual report suites.
Last checked 2026-09-28
Also known as CDA
A special virtual report suite that stitches devices into people, so analysis shifts from devices to people across browsers, devices and apps. It is licensed in Ultimate, for up to three report suites.
Last checked 2026-09-28
The supported CDA method. It links devices deterministically using a person identifier stored in a prop or eVar.
Last checked 2026-09-28
Former CDA method that stitched devices through the Identity Service Private Graph. Adobe discontinued it on December 31, 2025.
Replaced by Field-based stitching
Last checked 2026-09-28
Notifications by email or SMS when metrics cross fixed or percentage thresholds or, depending on the package, go outside anomaly-detection thresholds. Alerts can stack several metrics and link to auto-generated Workspace projects.
Last checked 2026-09-28
Metadata attached to values of a variable (for example tracking codes, props or eVars) so that data can be grouped and reported in other ways.
Last checked 2026-09-28
The primary way to classify data: one interface to define classifications, upload data files, automate imports and manage jobs across subscribed report suites and key dimensions.
Last checked 2026-09-28
Rule builder inside a classification set that derives classification values automatically from changing key values such as campaign codes or SKUs. Generally available since January 2026.
Last checked 2026-09-28
The older approach that splits classification work across report suite settings, the Classification importer and the Classification rule builder. Adobe says these methods will be deprecated in the near future.
Last checked 2026-09-28
Report-suite-level channels (up to 25), defined by marketing channel processing rules, that show how visitors arrive and give first-touch and last-touch credit for conversions.
Last checked 2026-09-28
Reports on configured metrics and dimensions with less than two minutes of latency, updated every minute. It is opened as the Real-Time template in Workspace.
Last checked 2026-09-28
Methods for sending data from websites, apps and servers to Adobe Analytics data collection, from the Analytics Implementation Guide.
Last checked 2026-09-28
Sends data through the Adobe Experience Platform Web SDK (the Tags extension or the alloy.js library) to the Edge Network, which forwards it to Analytics through a datastream. Adobe recommends it for new customers.
Integrates with: Experience Platform
Last checked 2026-09-28
Also known as Adobe Analytics tag extension
Adobe Analytics extension for Adobe Experience Platform Data Collection Tags. It sends data straight to Analytics without the Edge Network, for web and, with the Mobile SDK, for apps.
Last checked 2026-09-28
Also known as AppMeasurement.js
The legacy JavaScript library (AppMeasurement.js, downloaded from Code Manager) that sets variables in page code and sends image requests directly to Analytics. It is still used for custom cases such as AMP pages.
Last checked 2026-09-28
Implements Analytics in Android and iOS apps with the Adobe Experience Platform Mobile SDK. Data goes through the Edge Network (recommended) or through the Analytics extension straight to Analytics.
Last checked 2026-09-28
Server-side collection through the Adobe Experience Platform Edge Network API and a datastream, for example from servers, IoT devices, set-top boxes or desktop apps.
Last checked 2026-09-28
Admin tool for downloading AppMeasurement libraries for JavaScript and other platforms.
Last checked 2026-09-28
Admin work is split between the Adobe Admin Console (provisioning, product profiles, permissions) and the Analytics admin tools (report suites, variables, classifications, data governance).
Last checked 2026-09-28
Manages Analytics users, product admins and permissions at adminconsole.adobe.com. Since January 2, 2026, legacy logins and the my.omniture.com domain no longer work and users sign in through experience.adobe.com.
Integrates with: Admin Console
Last checked 2026-09-28
Permission presets for report suites, metrics, dimensions, report suite tools and Analytics tools that are assigned to users, with optional product profile admins.
Last checked 2026-09-28
The data repositories of Adobe Analytics, each holding the independent reporting for a site, part of a site or a group of sites. They are created and configured in the Report Suite Manager.
Last checked 2026-09-28
A single report suite for all of an organization's domains and apps, which Adobe recommends in most cases, with virtual report suites or multi-suite tagging for subsets.
Last checked 2026-09-28
Report suite settings for props (up to 75), eVars (200 or 250), list variables, merchandising eVars and success events, including allocation and expiration.
Last checked 2026-09-28
Admin-defined rules that change incoming data before it is written to a report suite, typically to map context data variables to props, eVars and events (up to 150 rules per report suite).
Last checked 2026-09-28
Remove traffic from known spiders and bots (IAB list and custom rules) and store it in a separate bot report. For Web SDK Edge collection, rules can also define exceptions, and custom rules run before IAB rules (September 2026).
Last checked 2026-09-28
Also known as Visitor Identification, Segmentation and Transformation Architecture
Custom server-side data transformations that Adobe engineering applies between collection and processing, for example to copy hits to other report suites. Adobe recommends them only as a last resort, and duplicated hits count as secondary server calls.
Last checked 2026-09-28
Shares Analytics hits in real time with other Adobe solutions, mainly Audience Manager, during data collection, so the page does not need a separate call.
Integrates with: Audience Manager
Last checked 2026-09-28
Also known as Analytics data governance labels
Assigns identity, sensitivity and data governance labels to each report suite variable. The labels decide how Data Privacy access and delete requests (GDPR, CCPA) are applied to Analytics data.
Last checked 2026-09-28
Overview of an organization's Analytics environment (projects, components, report suites, users) that helps decide what to migrate or clean up before upgrading to Customer Journey Analytics.
Last checked 2026-09-28
Admin tool that recreates Analytics projects in Customer Journey Analytics and maps report suite dimensions and metrics to data view components. It can migrate several projects at once.
Integrates with: Customer Journey Analytics
Last checked 2026-09-28
Shows reporting queues and capacity so admins can find and cancel expensive requests when reporting slows down.
Last checked 2026-09-28
Dashboards and alerts that show browser and mobile server call consumption by report suite against the contract.
Last checked 2026-09-28
Ways to get data out of Adobe Analytics, from the Analytics Export Guide.
Last checked 2026-09-28
Hourly or daily exports of raw hit-level data, one row per hit and one column per variable, delivered to cloud destinations (legacy FTP and SFTP are discouraged). The workflow for creating feeds and column templates was improved in 2026.
Last checked 2026-09-28
A request wizard that returns report-style exports with unlimited rows and unique values, on a separate processing architecture. Reports are emailed or sent to cloud storage and can take up to 72 hours.
Last checked 2026-09-28
Shared cloud accounts and locations (Amazon S3, Google Cloud Platform, Azure SAS and Azure RBAC) used as destinations for data feeds, Data Warehouse, Report Builder and classification imports.
Last checked 2026-09-28
Ways to bring outside data into Adobe Analytics, from the Analytics Import Guide.
Last checked 2026-09-28
Uploads files of extra online or offline data (summary or transaction ID data) into a report suite, through FTP or the Data sources API. Full processing data sources were discontinued in 2021.
Last checked 2026-09-28
Also known as BDIA
Uploads server-side hit data as batches of CSV files, for example historical data, ETL pipelines or devices with intermittent connectivity. Adobe recommends it for new server-side collection.
Last checked 2026-10-20
Sends server-side hits to Adobe Analytics data collection one event at a time.
Last checked 2026-09-28
Built-in connections between Adobe Analytics and other Adobe products, from the Analytics Integration Guide and related product guides.
Last checked 2026-09-28
Brings Adobe Audience Manager segments (demographic, psychographic, CRM and ad-impression data) into Analytics as dimensions usable in any workflow.
Integrates with: Audience Manager
Last checked 2026-09-28
Imports Google Ads and Microsoft Advertising paid search impressions, clicks and cost into Analytics next to site data, with a Paid Search Performance template. It is not included in the Foundation Pack.
Last checked 2026-09-28
Integration between Adobe Analytics and the Adobe Advertising DSP that brings advertising views and clicks into Analytics for analysis.
Last checked 2026-09-28
Reports Adobe Campaign Standard deliveries in Analytics and connects Analytics data and segments to Campaign Classic. Rules-based triggers to Campaign stay included in all packages, but since January 2025 only Campaign customers can use them.
Integrates with: Campaign, CX Enterprise Triggers
Last checked 2026-09-28
Report suite setting that collects impressions and clicks on assets served from Adobe Experience Manager Asset Insights.
Last checked 2026-09-28
CX Enterprise service that uploads CRM data keyed on a customer ID for use as dimensions in Analytics and in Target. The number of attributes depends on the package (3, 15 or 200 per report suite).
Built on: CX Enterprise Customer Attributes
Last checked 2026-09-28
Connects Adobe Brand Visibility with Analytics data so AI-driven discovery can be measured against website engagement and business outcomes. Listed for October 2026; Adobe has not yet published documentation.
Integrates with: Brand Visibility
Last checked 2026-10-20
Streams report suite data into Adobe Experience Platform datasets in XDM format, with 13 months of history, without changing the Analytics implementation. It is the usual way to use Analytics data in Customer Journey Analytics and Real-Time CDP.
Integrates with: Experience Platform, Customer Journey Analytics
Last checked 2026-09-28
Also known as Media Analytics, Adobe streaming media services
Collection and measurement of audio, video and ad playback (Media SDK and Media Collection API), reported in Analytics through streaming media dimensions, metrics and the Media panels. It is licensed through the Streaming Media add-on or the Ultimate entitlement.
Last checked 2026-09-28
Programmatic interfaces for reporting, component management, data export and repair.
Last checked 2026-09-28
Also known as Analytics 2.0 API, Analytics API 2.0
REST APIs, authenticated with OAuth credentials from the Adobe Developer Console, that can do almost anything the UI can: run reports and manage segments, calculated metrics, projects, report suites, virtual report suites, classifications, data feeds and Data Warehouse requests. The rate limit is 12 requests every 6 seconds per user.
Last checked 2026-09-28
The core report endpoint for custom combinations of metrics, dimensions, segments, date ranges and breakdowns, including trended, anomaly-detection and real-time reports.
Last checked 2026-09-28
Endpoints for classification sets: import, export and delete classification data and manage jobs.
Last checked 2026-09-28
Creates and manages data feeds programmatically. Its reference was published in January 2025.
Last checked 2026-09-28
Deletes or edits existing Analytics data column by column, with filters for specific values. Repairs also reach data sent to Experience Platform through the Analytics source connector. It is licensed by data rows scanned (1.2 billion a year in Ultimate).
Last checked 2026-09-28
Automates migrating Analytics projects and components to Customer Journey Analytics.
Last checked 2026-09-28
Also known as Livestream API, Adobe Analytics Livestream
Streams processed Analytics hits to a client in real time, as compressed JSON over a persistent connection, for real-time dashboards, personalization and model scoring. Customer Care provisions endpoints, and they require the Live Stream add-on.
Last checked 2026-09-28
Also known as Analytics API 1.4
The legacy Analytics API and its WSSE authentication. Adobe shut both down on August 31, 2026, and integrations must use the 2.0 APIs with OAuth credentials.
Replaced by Adobe Analytics 2.0 APIs
Last checked 2026-09-28