CX Enterprise atlas / Customer Engagement | Data & analytics
ProductGenerally available
Customer EngagementData & analytics
Also known as Customer Journey Analytics, CJA
Adobe's analytics application built on Adobe Experience Platform. It brings online and offline data from any channel into connections and data views, stitches it to people (or accounts in the B2B Edition), and lets teams analyze journeys in Analysis Workspace, guided analyses, dashboards and Excel, then publish audiences for activation. Part of the Adobe CX Analytics suite.
CJA is licensed per million rows of data in four packages (Foundation, Select, Prime, Ultimate), as a B2B Edition, or as an add-on to Adobe Analytics. Every package includes Data Lake and ad hoc Query Service as bundled Experience Platform services.
Last checked 2026-09-28
Also known as CJA Foundation
Entry package: Analysis Workspace with 500 data views per connection, 3 million rows per full table export, Trends guided analysis and metric threshold alerts only. No stitching, derived fields, forecasting, Data Mirror or ad hoc SQL.
Last checked 2026-09-28
Also known as CJA Select
Adds field-based stitching (5 stitched datasets, 13-month backfill), 100 derived fields per connection, forecasting, anomaly alerts, Data Mirror, cross-report-suite analysis, omnichannel event datasets and seven guided analyses. Select is the minimum package for stitching.
Last checked 2026-09-28
Also known as CJA Prime
Adds graph-based stitching using the Experience Platform identity graph, up to 15 stitched datasets, 200 derived fields per connection, 150 million rows per full table export and eleven guided analyses.
Last checked 2026-09-28
Also known as CJA Ultimate
Top package: real-time reporting, 25-month stitching backfill (up to 50 stitched datasets), 500 derived fields per connection, all guided analyses, 300 million rows per full table export and 12 months of Extended Data Capacity included.
Last checked 2026-09-28
Also known as Adobe Analytics (Customer Journey Analytics add-on), CJA add-on for Adobe Analytics
CJA licensed as an add-on to an Adobe Analytics Select, Prime or Ultimate contract. It depends on the continued core Analytics license and lets existing Analytics customers run CJA side by side.
Integrates with: Analytics
Last checked 2026-09-28
Also known as CJA B2B Edition, CJA B2B, B2B Add-on for Customer Journey Analytics
Adds account-based reporting: connections keyed on accounts, with optional global account, buying group and opportunity containers on top of person, session and event. Licensed per thousand reportable businessperson profiles, in Prime and Ultimate packaging.
Integrates with: Real-Time Customer Data Platform
Product page | Documentation | Licensing
Last checked 2026-09-28
Also known as CJA B2B Prime
B2B package with 750 data views per connection, 200 derived fields, 100 refreshing audiences, person-level field- and graph-based stitching and eleven guided analyses.
Last checked 2026-09-28
Also known as CJA B2B Ultimate
B2B package with 1,000 data views per connection, 500 derived fields, 150 refreshing audiences, all guided analyses and 12 months of Extended Data Capacity.
Last checked 2026-09-28
Connections that use Account (or Global Account) as the primary identifier instead of Person, so every event, segment and attribution is evaluated along the account journey.
Last checked 2026-09-28
Account, Global Account, Buying Group and Opportunity containers. They can be used in segments, attribution (with 13-month account lookbacks) and in fallout, flow, journey canvas and cohort visualizations.
Last checked 2026-09-28
Also known as B2B account stitching
Adds missing account IDs to events from a person-to-account mapping dataset, so events without an account ID are no longer dropped at ingestion. Added August 2026.
Last checked 2026-09-28
Optional licences that extend a CJA package with more capacity, history, media data or privacy controls. Content Analytics, formerly one of them, is listed separately.
Last checked 2026-09-28
Rows of historical data (timestamps older than 13 months) that can be backfilled and kept on a rolling basis beyond the standard 13-month window.
Last checked 2026-09-28
Licensed per million media starts. It brings audio and video playback data into CJA for the media panels (concurrent viewers, playback time spent, average minute audience).
Last checked 2026-09-28
Upload of past live-stream schedules (FAST channels, local streams, live sports) to tie viewing sessions to individual programs. Listed as postponed with no date in the release notes.
Last checked 2026-09-28
Also known as Additional Conversation Turns
Extra conversation turns (prompt and reply pairs) for Conversation Insights, sold per million once conversation turns exceed 0.1% of the licensed rows of data.
Last checked 2026-09-28
Packs that raise individual limits: ad hoc query users, concurrent and monthly report requests, core data volume, Data Lake storage, ingestion capacity and sandboxes.
Last checked 2026-09-28
Experience Platform Data Distiller compute hours for SQL-based transformation of data before it is analyzed in CJA.
Built on: Experience Platform
Last checked 2026-09-28
Experience Platform add-ons that must be licensed with CJA when used. They enable customer-managed encryption keys, extended dataset expiration and consent reporting and filtering.
Last checked 2026-09-28
How data gets into CJA: collected or ingested into Experience Platform datasets, combined in connections, optionally stitched, and interpreted by data views.
Last checked 2026-09-28
CJA reads Experience Platform datasets, so data can arrive through any Platform ingestion method.
Last checked 2026-09-28
Adobe's recommended way to collect web, app and server-side events for CJA, sending XDM data through a datastream to Experience Platform.
Last checked 2026-09-28
File uploads, streaming APIs and Experience Platform source connectors for CRM, call center, point-of-sale and other offline data.
Last checked 2026-09-28
Brings Adobe Analytics report suite data (up to 13 months of backfill) into Experience Platform for use in CJA, and can combine report suites from several IMS orgs. Adobe recommends it for historical data, not as a long-term implementation.
Integrates with: Analytics
Last checked 2026-09-28
Experience Platform change-data-capture ingestion that mirrors inserts, updates and deletes from Snowflake, Azure Databricks and Google BigQuery into relational datasets. Included from Select.
Built on: Experience Platform
Last checked 2026-09-28
Admin-defined links to Experience Platform datasets (event, profile, lookup and summary) in a sandbox, joined on a common person or account ID, with a rolling data window and usage tracking.
Last checked 2026-09-28
All event datasets in a connection merged into one, with fields on the same schema path and the person IDs combined into single columns, which enables cross-channel reporting.
Last checked 2026-09-28
Lookup datasets (the CJA counterpart of classifications) and profile datasets (the counterpart of customer attributes), plus Adobe standard lookups for browser, device and operating system.
Last checked 2026-09-28
Aggregated time-series data not tied to a person, such as ad spend or impressions by campaign, combined with event data for metrics like return on ad spend.
Last checked 2026-09-28
Ingests Experience Platform audience membership from profile datasets into a connection, so audiences become dimensions in Workspace.
Integrates with: Real-Time Customer Data Platform
Last checked 2026-09-28
Reports which visitors match Experience Platform consent policies and can exclude non-consenting visitors before ingestion. Requires Healthcare Shield or Privacy & Security Shield. Added September 2026.
Last checked 2026-10-20
Also known as Identity stitching, Cross-channel analysis
Rekeys events in an event dataset from device or cookie IDs to a person ID, using authenticated and unauthenticated data, so journeys can be analyzed across devices and channels. Configured in the Connections UI; requires Select or higher.
Last checked 2026-09-28
Pairs a persistent ID with a person ID found on other rows of the same dataset. Works without the Experience Platform identity graph.
Last checked 2026-09-28
Resolves persistent IDs to a preferred person identity using the Experience Platform Identity Service graph built from multiple datasets. Available in Prime and Ultimate.
Last checked 2026-09-28
Report-time definitions on top of a connection: which fields become dimensions and metrics, their settings, sessions and containers. The CJA equivalent of virtual report suites; changes apply retroactively without touching the data.
Last checked 2026-09-28
Per-component persistence, attribution, formatting, currency conversion, substrings, metric deduplication, value bucketing and context labels.
Last checked 2026-09-28
Defines sessions at report time (timeout, new session on a metric or dimension change), replacing fixed Analytics visits.
Last checked 2026-09-28
Rule-builder functions (Case When, Classify, Concatenate, Lookup, Regex Replace, URL Parse, Math and more) that create corrected or new dimensions and metrics at report time, such as a derived marketing channel field.
Last checked 2026-09-28
Segments on objects inside an event, such as one product in an order or one asset in content data, by defining arrays as custom containers in a data view. Added July 2026.
Last checked 2026-09-28
Reporting on entities in profile and lookup datasets beyond event time series. Postponed from September 2026 with no new date.
Last checked 2026-09-28
The drag-and-drop analysis canvas of CJA. Each panel uses a data view; projects combine panels, visualizations and components and can be curated, shared and scheduled.
Last checked 2026-09-28
The default panel for unlimited comparisons and breakdowns. Panels can be segmented, filtered with drop-downs, or broken down by a dimension.
Last checked 2026-09-28
Starting panel for picking a panel type or visualization.
Last checked 2026-09-28
Guided builder for a freeform table and matching visualization.
Last checked 2026-09-28
Compares any number of attribution models (rule-based and algorithmic) for any dimension and conversion metric, including B2B containers.
Last checked 2026-09-28
Measures lift and confidence of A/B experiments from any source (Target, Journey Optimizer, or bring-your-own data) using experiment and variant context labels in the data view.
Integrates with: Target, Journey Optimizer
Last checked 2026-09-28
Shows the next or previous pages (or items) people go to.
Last checked 2026-09-28
Media concurrent viewers, media playback time spent and media average minute audience panels for streaming media data.
Last checked 2026-09-28
Visualization types available in Analysis Workspace for CJA.
Last checked 2026-09-28
The core interactive table for breakdowns, with up to 5 dimension columns, multi-column sorting and inline classifications for renaming or combining rows into a derived field.
Last checked 2026-09-28
Maps a journey of events, dimension items and segments as connected nodes with multiple paths, showing fallout and fall-through. Can be generated from a Journey Optimizer journey.
Integrates with: Journey Optimizer
Last checked 2026-09-28
Shows where people continue or drop out of a defined sequence of steps.
Last checked 2026-09-28
Shows the actual paths people take through sites, apps and other channels.
Last checked 2026-09-28
Groups people by a shared characteristic over time for retention, churn and latency analysis.
Last checked 2026-09-28
Standard charts: area, bar, stacked bar, horizontal bar, bullet, combo, donut, line, scatter and treemap.
Last checked 2026-09-28
Key metric summary, summary number, summary change, text and section header.
Last checked 2026-09-28
Statistical predictions for time series in freeform tables and line charts, based on existing historical data. Available from Select.
Last checked 2026-09-28
Panels whose data and visualizations update in real time. Requires the Ultimate package.
Last checked 2026-09-28
Adobe and company templates for common reporting scenarios, including templates that shape the Journey Optimizer reporting interface.
Last checked 2026-09-28
Also known as Adobe Product Analytics, Product Analytics
Question-and-answer workflows for product and marketing teams on CJA data, formerly marketed as Adobe Product Analytics. Results can be opened in Analysis Workspace; the analyses available depend on the package (Trends only in Foundation, all in Ultimate).
Last checked 2026-09-28
Splits users into new, retained, returning and dormant.
Last checked 2026-09-28
Compares performance over equal periods before and after a release.
Last checked 2026-09-28
Measures how first use of a feature affects key indicators.
Last checked 2026-09-28
Explores patterns in the session activity of individual users.
Last checked 2026-09-28
Reusable building blocks managed from the Components menu and used across Workspace, guided analysis and the API.
Last checked 2026-09-28
Rules that select subsets of people, sessions or events (or B2B containers), built in the segment builder or as quick segments, and shareable across the organization. Earlier CJA releases called them filters. Since September 2026, Person-level segments can be limited to the reporting date range.
Last checked 2026-10-20
Custom metrics built from existing metrics with formulas, attribution and advanced functions such as lift and confidence, with optional approval for official use.
Last checked 2026-09-28
Custom and rolling date ranges, including custom calendars and date comparisons.
Last checked 2026-09-28
Notes tied to dates, metrics, dimensions or segments that appear in everyone's projects.
Last checked 2026-09-28
Email or SMS alerts on metric thresholds, percentage changes or anomalies (anomaly alerts from Select), with stacked alerts and hourly granularity added in September 2026.
Last checked 2026-09-28
Statistical detection of unexpected spikes and dips, trained on 35 days to 15 months of history depending on granularity.
Last checked 2026-09-28
Curated descriptions and ownership of the components available to users.
Last checked 2026-09-28
Creates one-time or refreshing audiences from CJA segments and publishes them to Real-Time Customer Profile for use in Real-Time CDP destinations and Journey Optimizer journeys. Requires Real-Time CDP or Journey Optimizer.
Integrates with: Real-Time Customer Data Platform, Journey Optimizer
Last checked 2026-09-28
Ways to take CJA data outside Analysis Workspace.
Last checked 2026-09-28
Microsoft Excel add-in (Windows, macOS and web) for building and refreshing reports from CJA data in workbooks, including scheduled workbooks.
Last checked 2026-09-28
Also known as Cloud export
Exports freeform tables (millions of rows, calculated metrics) once or on a schedule as CSV, JSON or Parquet to Amazon S3, Azure, Google Cloud, Snowflake or the Experience Platform Data Landing Zone. The successor to Analytics Data Warehouse; row limits depend on the package.
Last checked 2026-09-28
Sends projects as PDF or CSV by email, ad hoc or on a schedule.
Last checked 2026-09-28
Also known as Customer Journey Analytics BI extension
SQL access to CJA data views over the Query Service interface, so Power BI, Tableau and other BI tools report the same aggregated numbers as Workspace.
Last checked 2026-09-28
Also known as Mobile scorecards
iOS and Android app for executives that shows curated mobile scorecards of key metrics, built by curators in the scorecard builder.
Last checked 2026-09-28
Generative and agentic AI in CJA, and ways for external assistants and CX Enterprise Coworker to use CJA data. Since October 2026 Coworker replaces the earlier AI Assistant and Data Insights Agent.
Last checked 2026-10-20
The CX Enterprise AI Assistant inside CJA, which answered product-knowledge questions and hosted the Data Insights Agent for data questions. In October 2026 Adobe removed its documentation and stated that CX Enterprise Coworker replaces both AI Assistant and Data Insights Agent in CJA.
Replaced by CJA analysis in CX Enterprise Coworker
Built on: AI Assistant
Integrates with: Data Insights Agent
Last checked 2026-10-20
Generative AI summaries in natural language for line, bar, horizontal bar, donut, area, flow and fallout visualizations.
Last checked 2026-09-28
Turns an Analysis Workspace report into a .pptx slide presentation of the key insights it finds. Generally available since January 2026.
Last checked 2026-09-28
Automatically writes descriptions for dimensions, metrics, calculated metrics, segments and date ranges, one at a time or in bulk, so Workspace users can tell which components to use. Rollout is planned for October 28, 2026.
Last checked 2026-10-20
Analyzes conversations from LLM agents (custom agents or Adobe Brand Concierge) and human channels such as call-center transcripts. Prompt, response and feedback events sent through Web SDK are blended into turn-level records, scored for intent, tone and sentiment, and reported in Workspace alongside the rest of the customer journey. Released October 8, 2026.
Last checked 2026-10-20
Lets users ask Data Insights Agent questions about CJA data from Microsoft Copilot.
Integrates with: Data Insights Agent
Last checked 2026-09-28
CX Enterprise Coworker Chat queries CJA data views with the user's existing permissions. Its skills answer questions, compare segments and periods, run funnel and fallout analysis, forecast metrics, explain why a metric changed (root-cause analysis), write executive summaries, validate data against Adobe Analytics, and save an analysis as a reusable skill. Visualizations can be opened in Analysis Workspace. Replaces AI Assistant and Data Insights Agent in CJA.
Integrates with: CX Enterprise Coworker
Last checked 2026-10-20
A Coworker chat panel inside Analysis Workspace that uses the open project as context: it summarizes the project, finds insights, runs root-cause analysis and builds or edits panels, tables and segments from prompts. Off by default until an admin enables it; rollout is planned for October 22, 2026.
Integrates with: CX Enterprise Coworker
Last checked 2026-10-20
Also known as Dataset validation in AI Assistant
Statistical and semantic checks of the Experience Platform datasets behind CJA reporting (schemas, identity and field quality, invalid values), returned as natural-language summaries. Added to AI Assistant in June 2026; now run through Coworker Chat's Data Validation skill, with a CJA-specific dataset quality check marked experimental.
Integrates with: CX Enterprise Coworker
Built on: Data Validation skill
Last checked 2026-10-20
Adobe applications whose Experience Platform data CJA reports on, usually through a connection and data view.
Last checked 2026-09-28
Journey Optimizer can use CJA as its reporting engine; enabling it creates an AJO connection and data view per sandbox automatically.
Integrates with: Journey Optimizer
Last checked 2026-09-28
Brings Adobe Advertising data, including historical AMO and EF IDs, into CJA reporting.
Last checked 2026-09-28
Reports on Journey Optimizer decisioning (offers) data and Customer AI propensity scores from Experience Platform.
Last checked 2026-09-28
Ingests Adobe Brand Visibility data (LLM crawlers, retrieval requests, agent activity) so AI-driven discovery can be measured alongside web engagement and conversions. Released September 2026.
Integrates with: Brand Visibility
Last checked 2026-09-28
Access, capacity, usage and privacy controls for CJA.
Last checked 2026-09-28
Product admin, product profile admin and user roles in the Admin Console, plus granular permissions, Workspace curation and row- and value-level access control.
Last checked 2026-09-28
Admin tool for monitoring reporting capacity per connection and prioritizing, cancelling or restricting report requests.
Last checked 2026-09-28
System-owned dataset, connection and data view that report how the organization uses CJA.
Last checked 2026-09-28
Experience Platform data usage labels and policies (such as C2, C3 and C9) enforced in CJA reporting and exports and carried into published audiences.
Last checked 2026-09-28
Encryption of CJA data with the customer's own keys on Azure or AWS, for Healthcare Shield and Privacy & Security Shield customers. CJA is HIPAA-ready.
Last checked 2026-09-28
Tab for trying experimental CJA features, enabled for admins after accepting a non-disclosure agreement and terms.
Last checked 2026-09-28
Also known as CJA API, CJA APIs
REST APIs that cover almost any action available in the UI, from creating connections and data views to running reports and managing components. Postman collections are available.
Last checked 2026-09-28
Runs ranked and date-trended reports against a data view, including several dimensions in one request and sorting on multiple columns (added March 2026).
Last checked 2026-09-28
Create, read and update connections and data views.
Last checked 2026-09-28
Segments, calculated metrics, dimensions, metrics, date ranges and annotations endpoints.
Last checked 2026-09-28
Transfers component ownership between users and manages component tags and shares.
Last checked 2026-09-28
Retrieves audit logs of user and admin actions in CJA.
Last checked 2026-09-28
Also known as CJA MCP server
Adobe-hosted Model Context Protocol server that lets MCP clients query CJA data, explore trends, build segments and manage components. Generally available since May 2026. Since October 2026, admins grant either MCP Read-only Access (query and report) or MCP Full Access (also create and update components) in Admin Console.
Last checked 2026-10-20
A CJA connector in the Claude connector directory and a ChatGPT plugin, released September 1, 2026.
Last checked 2026-09-28
Adobe's recommended path from Adobe Analytics to CJA: a new Web SDK implementation for ongoing data, the Analytics source connector for history, then migration of projects and components.
Replaces: Analytics
Last checked 2026-09-28
Organization readiness, XDM schema design, datasets, datastreams, Web SDK (tags or alloy.js), connection, data view, validation and finally moving fully off Adobe Analytics.
Last checked 2026-09-28
In-product tool on the CJA Learning tab that generates upgrade steps for the organization's own circumstances.
Last checked 2026-09-28
Paths for organizations that cannot start with a new Web SDK implementation: forwarding AppMeasurement or Analytics extension data through a datastream, reusing the Analytics data layer, or the source connector alone (not recommended long term).
Last checked 2026-09-28
Adobe's feature support matrix and terminology map (virtual report suites to data views, classifications to lookup datasets, visits to sessions). Activity Map and contribution analysis are not planned for CJA.
Last checked 2026-09-28
CX Enterprise Coworker skills that plan an implementation or an upgrade from Adobe Analytics (also Content Analytics, Marketing Campaign Analytics and Streaming Media on the Edge), turn the plan into a tracked checklist in Coworker Projects with approval gates (experimental), and validate the resulting data. Available since September 30, 2026.
Integrates with: CX Enterprise Coworker
Last checked 2026-10-20