Written by Viktor Lazar, Adobe Champion and Adobe Certified Master

CX Enterprise atlas / Customer Engagement | Data & analytics

Measures how content drives engagement and conversion: AI featurization tags images and experiences with attributes, and an identity service deduplicates assets across pages. Since February 2026 Adobe sells it only as standalone Adobe Content Analytics; it can no longer be licensed as a CJA add-on.

• Product page
• Documentation
• Licensing (Adobe product description)

6 entries, last checked 2026-09-28, element 015 (Cn) of the atlas

Integrates with 2

• Adobe Customer Journey Analytics
• Adobe Marketing Campaign Analytics

Integrated by 1

• Adobe GenStudio for Performance Marketing

Contains 6 parts, 6 entries

• Attribute featurization# Capability

  Also known as Automatic attribute tagging

  AI/ML service that revisits collected URLs and assigns attributes such as color, tone, emotion, aesthetic, readability and persuasion strategy to assets and experiences.

  Last checked 2026-09-28

• Asset and experience identity# Capability

  Gives each asset and experience a unique ID, plus a perceptual ID shared by visually identical images, so the same asset is counted once across pages, sizes and crops.

  Last checked 2026-09-28

• Content channels# Capability

  Content data from websites (Web SDK), native iOS and Android apps (added 2026) and paid media datasets from source connectors such as Google and Meta (added August 2026).

  Last checked 2026-09-28

• Guided configuration and extension# Capability

  A configuration wizard creates the required Experience Platform artifacts, and the Adobe Content Analytics extension for Tags and the Mobile SDK collects content impressions and interactions.

  Last checked 2026-09-28

• Content Analytics reporting# Capability

  A Workspace template and content-specific components for asset and experience performance, with thumbnails in tables and charts and an asset inspector showing attributes and placements.

  Last checked 2026-09-28

• Omnichannel content performance# Capability, announced

  Comparison of content performance within and across web, app and paid media channels. Marked "coming soon" on the product page.

  Last checked 2026-09-28

Sources 4

• experienceleague.adobe.com/en/docs/analytics-platform/using/content-analytics/content-analytics
• business.adobe.com/products/adobe-analytics/content-analytics.html
• helpx.adobe.com/legal/product-descriptions/customer-journey-analytics.html
• helpx.adobe.com/legal/product-descriptions/adobe-content-analytics.html