Written by Viktor Lazar, Adobe Champion and Adobe Certified Master

CX Enterprise atlas / AI Platform & Orchestration | AI & agents

A persistent, AI-powered teammate that plans multi-step work from a natural-language goal, executes it across Adobe and connected systems, validates the result and returns it for approval. It learns how the team works (memory), recovers from errors and never acts without approval. An AI-first app: its agentic features come with the Coworker license, and inputs consume AI credits.

• Product page
• Documentation
• Licensing (Adobe product description)

20 entries, last checked 2026-10-20, element 044 (Cw) of the atlas

Integrates with 1

• Adobe Experience Platform Agent Orchestrator

Integrated by 16

• Adobe Experience Platform Agent Orchestrator: Data Management Agent
• Adobe Experience Manager Assets
• Adobe GenStudio for Performance Marketing: Supported AI assistants
• Adobe Workfront: Workfront Fusion MCP server, CX Coworker in Workfront
• Adobe AI Registry
• Adobe Analytics: Analytics data in Coworker Chat
• Adobe Customer Journey Analytics: CJA analysis in CX Enterprise Coworker, Coworker in Analysis Workspace, Dataset validation in Coworker, Upgrade and implementation skills in Coworker
• Adobe Experience Platform: Coworker skills for Experience Platform
• Adobe Journey Optimizer: Coworker skills for Journey Optimizer
• Adobe Marketo Engage: Coworker for Marketo Engage
• Adobe Real-Time Customer Data Platform: Agentic audience workflows
• Adobe Target: Coworker skills for Adobe Target
• Adobe CX Enterprise interface: Application selector
• Adobe Experience Manager Forms: Forms Agentic Capability
• Adobe Experience Manager Guides: Agentic mode
• Adobe Experience Manager Sites: Experience Workspace, AEM agentic capabilities in CX Enterprise Coworker

Foundation for 1

• Adobe Marketo Qualifier: AI Chat

Contains 4 parts, 20 entries

• Coworker Chat# Application

  Also known as CX Enterprise Coworker (Chat)

  Automates Adobe product tasks in natural language, from extracting insights to generating content, with flexible planning, configurable skills, MCP servers and memory. Adobe positions it as the next step after AI Assistant and Agent Orchestrator. Works with Real-Time CDP, Journey Optimizer and Customer Journey Analytics (B2C editions; B2B coming soon), Target, AEM, Workfront and Marketo Engage. Licensed and enabled through the Adobe account team.

  Integrates with: Analytics data in Coworker Chat, CJA analysis in CX Enterprise Coworker, Coworker skills for Journey Optimizer, Coworker skills for Adobe Target, Coworker for Marketo Engage

  Documentation

  Last checked 2026-10-20

  • Audiences# Capability

    Describe who to reach and get a sized, validated audience with segment overlap analysis.

    Last checked 2026-09-28

  • Journeys# Capability

    Go from a goal such as reducing cart abandonment to a recommended and refined journey.

    Last checked 2026-09-28

  • Insights# Capability

    Cross-channel performance reviews and stakeholder-ready summaries with recommendations and charts.

    Last checked 2026-09-28

  • Diagnostics# Capability

    Investigate why engagement dropped or an audience grew, and suggest next steps.

    Last checked 2026-09-28

  • Operations# Capability

    Health checks of how datasets, schemas, audiences, journeys and destinations connect.

    Last checked 2026-09-28

  • Brand content and governance# Capability

    Generates marketing assets such as social posts from a short brief (concepts, image selection, resizing per channel, variations) and checks content against brand guidelines using AEM governance features, returning pass and fail results with revised copy.

    Integrates with: Brand Governance Agent, Content Advisor Agent

    Last checked 2026-10-20

  • In-product experience# Capability

    Coworker Chat opened inside a CX Enterprise application rather than as the full-page (immersive) workspace. Available in Target and AEM; listed as coming soon for Real-Time CDP, Journey Optimizer, Customer Journey Analytics, Workfront and Marketo Engage.

    Last checked 2026-10-20

  • Enterprise harness# Capability

    The engine that runs Coworker's self-correcting loop: reason, pick a skill, execute, validate and repeat until the job is done.

    Last checked 2026-10-20

  • Governance# Capability

    Approval gates, permissions inherited from the Adobe organization, pre-execution checks and a full audit trail.

    Last checked 2026-10-20

• Coworker Campaigns# Application

  Also known as CX Enterprise Coworker (Campaigns), Coworker for teams, Adobe CX Coworker for teams

  Templated campaign creation for small agile teams: describe a goal, upload an audience as CSV and get a campaign plan, journey and on-brand emails to refine in chat and proof. Connects to Marketo Engage. A self-serve free trial through December 31, 2026, North America only; launching sends is coming soon. The documentation calls it Coworker for teams.

  Documentation

  Last checked 2026-10-20

  • Default team workspaces# Capability, announced

    Also known as Cross-team campaign visibility

    Team capabilities that let teammates see each other's campaign boards. Adobe scheduled the upgrade for October 14 to 16, 2026, with a fresh start: earlier conversations, campaigns and data do not carry over. The page still reads "coming soon".

    Last checked 2026-10-20

• Coworker Projects# Application, announced

  A unified workspace for automating end-to-end customer experience workflows, coordinating tasks, approvals and execution. Listed as "coming soon" on both the docs home and the business page.

  Last checked 2026-10-20

• Customizations# Collection

  Ways to extend and personalize Coworker, managed under Configurations in Coworker Chat.

  Documentation

  Last checked 2026-10-20

  • Skills# Capability

    Reusable playbooks in plain Markdown that define a task's steps, data sources, output format and when to use it. Coworker ships with skills for common tasks, and teams can create their own, edit them, evaluate changes against a saved baseline run, and delete obsolete ones. Skills store no customer data.

    Documentation

    Last checked 2026-10-20

    • Data Validation skill# Capability

      Also known as Data validation agentic skill

      Runs statistical and semantic checks on Experience Platform datasets and fields to find invalid values and mapping issues without SQL. Related validations compare Adobe Analytics report suites with CJA data views, and check the datasets that feed CJA (experimental).

      Agent for: Experience Platform, Customer Journey Analytics

      Documentation

      Last checked 2026-10-20

  • Integrations# Capability

    Governed MCP connections to Adobe and third-party systems, with out-of-the-box connectors and the option to bring your own.

    Documentation

    Last checked 2026-10-20

  • Plugins# Capability

    Installable packages that bundle skills and MCP servers for a business need. Administrators install and govern plugins for the organization and decide whether users may add or remove them; plugins never grant access beyond the user's Adobe product permissions.

    Documentation

    Last checked 2026-10-20

    • Plugin marketplaces# Capability

      Catalogs where plugins are discovered; administrators can add a marketplace from a GitHub repository.

      Last checked 2026-10-20

  • Memory# Capability

    Preferences, corrections, terminology and reporting defaults Coworker carries across conversations, scoped from organization-wide rules down to personal preferences. Separate from conversation history.

    Documentation

    Last checked 2026-10-20

Sources 6

• experienceleague.adobe.com/en/docs/coworker/content/home
• business.adobe.com/products/cx-enterprise-coworker.html
• experienceleague.adobe.com/en/docs/cx-enterprise-ai/experience-cloud-ai/overview/agentic-ai
• news.adobe.com/news/2026/04/adobe-redefines-custome-experience
• helpx.adobe.com/legal/product-descriptions/adobe-cx-enterprise-coworker.html
• experienceleague.adobe.com/en/docs/release-notes/experience-cloud/current