Written by Viktor Lazar, Adobe Champion and Adobe Certified Master

CX Enterprise atlas / Content Supply Chain | Creativity & design

Adobe's enterprise product for scaled creative production. Creative technologists build visual workflows that chain Firefly and partner models, Photoshop, InDesign, Lightroom and 3D rendering actions, templates and data; the workflows are then published as guided interfaces, APIs or MCP tools and run on single jobs or large batches to produce campaign variants, localised assets and product imagery. Includes preset bulk actions, a 3D digital twin solution, brand and quality checks and connections to Workfront, Frame.io and AEM Assets.

• Product page
• Documentation
• Licensing (Adobe product description)

61 entries, last checked 2026-09-30, element 030 (Fp) of the atlas

Part of 1

• Adobe Firefly Enterprise Solutions

Built on 1

• Adobe Firefly Services

Integrates with 7

• Adobe Firefly Graph
• Adobe Firefly Custom Models
• Adobe Workfront
• Frame.io
• Adobe Experience Manager Assets
• Adobe GenStudio for Performance Marketing
• Adobe Substance 3D

Integrated by 7

• Adobe Firefly Custom Models: Custom models in Firefly Creative Production
• Adobe Firefly Graph
• Adobe Firefly Services: Creative Production API
• Frame.io
• Adobe GenStudio for Performance Marketing: Firefly Creative Production workflows
• Adobe Substance 3D
• Adobe AI Registry: Run Workflow skill

Powered by 1

• Adobe Firefly Services

Contains 13 parts, 61 entries

• Editions# Collection

  The two ways Creative Production is licensed.

  Last checked 2026-09-30

  • Creative Production Enterprise Edition# Edition

    Also known as Firefly Creative Production Enterprise Edition

    The enterprise product: Workflow Builder, operations drawn from an organisation-level pooled credit system, packaged bulk actions and, on eligible plans, forward-deployed engineering. Assigned to users through Admin Console; existing Firefly Services and Firefly Creative Production customers are entitled to it. Launched as an enterprise edition in mid-2026.

    Last checked 2026-09-30

  • Creative Production in Creative Cloud plans# Edition

    Preset bulk workflows (Remove Background, Color Grade, Crop) included since 2025-10-28 in plans with premium generative AI features, such as Creative Cloud Pro, Creative Cloud Pro for teams, Express Premium for teams and enterprise, and Express plus Firefly for Enterprise. Each output consumes generative credits (20 per image, 40 for a layered PSD background removal).

    Last checked 2026-09-30

• Workflow Builder# Application

  Also known as Firefly Creative Production for Enterprise Workflow Builder, Firefly Creative Production Workflow Builder

  The no-code visual canvas (the Production tab on firefly.adobe.com) for composing reusable, end-to-end production workflows from input, processing and output nodes, testing them with sample inputs and publishing them. Introduced at Adobe Summit 2026.

  Documentation

  Last checked 2026-09-30

  • Input and output nodes# Capability

    Input Image, Text, Video and 3D nodes bring assets in from local upload or connected cloud sources (AEM Assets, Adobe cloud storage, Frame.io); output nodes deliver finished files for download or back to those systems. Published workflows take the same inputs as API payload parameters.

    Last checked 2026-09-30

  • Processing nodes# Capability

    Image, video, and text and data nodes for generation, editing and transformation, for example Generate Image, Generate Video, background removal, crop, colour grade, resize and reframe.

    Last checked 2026-09-30

  • Masks in compositing workflows# Capability

    Applies masks to isolate subjects and composite them into new scenes or templates.

    Documentation

    Last checked 2026-09-30

  • Template and data merge nodes# Capability

    Nodes that take an uploaded template, inspect it and expose its placeholders, layers or scene inputs as mappable ports; at run time upstream text, images and data are merged in to produce one output per record.

    Documentation

    Last checked 2026-09-30

    • Merge InDesign data# Capability

      Merges a CSV or text data source and workflow inputs into an InDesign (.indd) Data Merge template for catalogues, price lists, brochures and other print- or PDF-ready documents.

      Last checked 2026-09-30

    • Merge Photoshop data# Capability

      Replaces {{tag}}-marked text layers, Smart Objects and image layers in a Photoshop (.psd) template with workflow inputs, for localised social creatives, retail hero images and similar variants.

      Last checked 2026-09-30

  • Advanced authoring# Capability

    Structured inputs, conditional branches, reusable components, triggers and asset-aware handling for advanced builders.

    Last checked 2026-09-30

  • Custom actions and custom nodes# Capability

    Adds internal tools, proprietary services or third-party models (with the customer's own API key and provider terms) as first-class workflow steps.

    Last checked 2026-09-30

  • Workflow Builder AI Assistant# AI agent

    An assistant panel that drafts workflows from a description, answers questions and diagnoses failed nodes, then adds or removes nodes to fix the flow. At Summit 2026 Adobe also announced an agent that interprets campaign briefs, compiles assets, templates and workflows and drives production, review and delivery; Adobe describes agentic orchestration of workflows as the direction of travel.

    Last checked 2026-09-30

  • Test runs# Capability

    Runs a workflow with sample inputs, marks each node green or red, explains failures and keeps every output in generation history for review and download.

    Last checked 2026-09-30

• Models# Collection

  Generative models available as workflow steps.

  Last checked 2026-09-30

  • Firefly models in Creative Production# Capability

    The same core Firefly model families that power the Firefly app, plus the organisation's custom models.

    Last checked 2026-09-30

  • Partner models in Creative Production# Integration

    Google Gemini 3 (Nano Banana Pro), Gemini 3.1 (Nano Banana 2) and Veo, and OpenAI GPT image models (including GPT Image 1.5 and 2), selectable per step and gated by Admin Console roles. Adobe indemnifies certain copyright claims for generally available Google and OpenAI media models used here (not trademark, publicity or privacy claims; not pre-GA versions). Partner video models in workflows are listed as coming soon on the product page.

    Last checked 2026-09-30

• Workflow templates# Collection

  Starter workflows on the Creative Production home page; Adobe cites more than 30 template-led production workflows for commerce, advertising, localisation, video and packaging.

  Last checked 2026-09-30

  • Banners at Scale# Capability

    Approved-asset banners (isolates products, resizes to every format, composites into templates, applies copy and offer variants, localises by market and checks against brand rules) and generative banner variants.

    Last checked 2026-09-30

  • Product Assets# Capability

    Product imagery for PDPs, retail media, configurators and packaging from 2D and 3D assets at SKU scale, including 3D digital twin composites and configuration videos.

    Last checked 2026-09-30

• Bulk actions# Collection

  Also known as Creative Production preset workflows

  Single-purpose, no-code preset workflows that apply one production task to hundreds or thousands of images or videos, with job logs and email notification when a job finishes.

  Documentation

  Last checked 2026-09-30

  • Remove or replace backgrounds# Capability

    Removes backgrounds in bulk and optionally replaces them with an uploaded image or a colour.

    Last checked 2026-09-30

  • Bulk crop# Capability

    Crops batches of images to preset marketing sizes or aspect ratios.

    Last checked 2026-09-30

  • Bulk colour grade# Capability

    Applies Auto-tone or a custom preset to adjust exposure, contrast and other settings across many images.

    Last checked 2026-09-30

  • Bulk resize# Capability, beta

    Resizes up to 1,000 images per upload to preset or custom sizes around an editable focal point, filling empty areas with Generative Expand (enterprise plan only).

    Last checked 2026-09-30

  • Reframe videos# Capability, beta

    Reframes up to 10 MP4 or MOV videos at a time to social and custom frame sizes, tracking named or auto-detected subjects and scene changes.

    Last checked 2026-09-30

  • Professional headshots in bulk# Capability

    Standardises portrait headshots across a batch; announced in 2025 alongside a bulk Upscale Images workflow.

    Last checked 2026-09-30

• Deploy workflows# Collection

  Ways a validated workflow is made available to other people and systems.

  Last checked 2026-09-30

  • Workflows as APIs# API / SDK

    Also known as Published workflows

    Publishing a workflow returns a cURL command and token path so the workflow can be called from other applications, custom portals or systems such as Workfront and AEM; inputs map to request parameters.

    Integrates with: Creative Production API

    Last checked 2026-09-30

  • Interfaces# Capability, beta

    Simple app-like run screens that an author builds from a workflow by exposing selected nodes and options; published to everyone in the organisation and able to run batches of up to 500 input assets.

    Documentation

    Last checked 2026-09-30

  • Run-Workflow MCP# API / SDK

    A hosted MCP server (run-workflow.adobe.io) that lets MCP clients such as Claude Code, Claude Desktop and Cursor discover creative actions, compose workflows from natural language, submit and monitor asynchronous runs, publish workflows and download outputs, authenticated with an IMS token and API key.

    Documentation

    Last checked 2026-09-30

    • Asset management tools# Capability

      upload_asset, display_asset and download_output; output links stay valid for about an hour.

      Last checked 2026-09-30

    • Workflow execution tools# Capability

      compose_workflow, run_workflow_submit, run_workflow_get_status, cancel_workflow and publish_workflow, tracked by workflow, batch and execution IDs.

      Last checked 2026-09-30

    • Discovery tools# Capability

      list_actions and get_featured_workflow for exploring available creative actions and featured templates.

      Last checked 2026-09-30

• Run at scale# Collection

  Executing published workflows as production jobs.

  Last checked 2026-09-30

  • Batch, scheduled and event-triggered runs# Capability

    One-off jobs, batch inputs producing thousands of variants, long-running jobs, and scheduled, event-triggered or API-driven execution.

    Last checked 2026-09-30

  • Job history and logs# Capability

    Tracks the status, history and logs of every run to show what was produced and where issues occurred.

    Last checked 2026-09-30

  • Bulk job notifications and output review# Capability, announced

    Notifications when bulk jobs finish and a central view to review or download outputs; listed as coming soon.

    Last checked 2026-09-30

• Governance and quality# Collection

  Controls that keep production output on brand and auditable.

  Last checked 2026-09-30

  • Quality validation and brand-compliance checks# Capability

    Built-in quality validation, brand and legal checks and evaluation that act as the production quality gate.

    Last checked 2026-09-30

  • Human-in-the-loop approvals# Capability

    Review steps and approval paths, configurable by brand, market or channel, for AI-generated outputs.

    Last checked 2026-09-30

  • Audit trail and version control# Capability

    Logs every run and approval and traces each finished asset back to its source data and workflow version.

    Last checked 2026-09-30

  • Access and entitlements# Capability

    Role-based access with authoring limited to specialists and run access for wider teams; product entitlements and partner-model roles are assigned in Admin Console, and admins can unpublish interfaces.

    Integrates with: User roles

    Last checked 2026-09-30

• 3D digital twin solution# Capability

  Also known as 3D Digital Twin Solution, Adobe 3D digital twin solution

  A cloud-native workflow, built with NVIDIA, for turning photorealistic 3D product models (USDZ, built from CAD data) into packshots, lifestyle composites, configurator imagery and spin videos without photoshoots. Launched in public beta in March 2026; the product page now lists it as available.

  Integrates with: Substance 3D

  Product page | Documentation

  Last checked 2026-09-30

  • Digital twin authoring# Capability

    CAD or design data is converted and optimised in Substance 3D, where materials, lighting and cameras are defined; Substance automation can generate variants for large catalogues.

    Last checked 2026-09-30

  • 3D Viewer# Capability

    Live NVIDIA Omniverse pixel streaming of the twin with RTX rendering, used to pan, tilt and zoom to a custom camera angle that feeds the compositing step; no local GPU is needed.

    Last checked 2026-09-30

  • Digital twin starter templates# Capability

    Standardized Packshots (3D), 360° Spin Video (3D) and Composite Imagery (3D), which places the twin into a Firefly-generated scene with control over resolution, ground plane, variations and lighting seeds.

    Last checked 2026-09-30

  • Cloud rendering# Capability

    Firefly Services 3D APIs (Render 3D Object, Generate 3D Object Composite) and Substance 3D automation services render twins into 2D images and short videos at scale.

    Built on: Substance 3D API

    Last checked 2026-09-30

• Production use cases# Collection

  Use cases Adobe groups production workflows under.

  Last checked 2026-09-30

  • Campaign variants# Capability

    Retargeting, banner, native and promotional variants merged from approved product shots, copy, offers and layouts.

    Last checked 2026-09-30

  • Product imagery# Capability

    Standardised catalogue packshots, products placed in new scenes or bundles, packaging variants and configurator views.

    Last checked 2026-09-30

  • Video and graphics# Capability

    Reframes video for placements and assembles branded social video ads and motion variants from templates.

    Last checked 2026-09-30

  • Content localisation# Capability

    Merges translated copy, locale rules and approved imagery into layouts, and localises video with translation and dubbing.

    Last checked 2026-09-30

  • Personalised content# Capability

    Turns templates, audience data and approved assets into segment- and offer-specific variants routed through validation and approval.

    Last checked 2026-09-30

• Content supply chain integrations# Collection

  Systems Creative Production reads from and delivers to; they remain the systems of record for planning, review and assets.

  Last checked 2026-09-30

  • Workfront integration# Integration

    Routes production outputs to proofing and approvals in the context of briefs and tasks, and triggers workflows from Workfront.

    Integrates with: Workfront

    Last checked 2026-09-30

  • Frame.io integration# Integration

    Saves outputs to Frame.io for rich-media review and uses Frame.io as an input source and twin storage.

    Integrates with: Frame.io

    Last checked 2026-09-30

  • AEM Assets integration# Integration

    Pulls production inputs from and writes governed outputs back to AEM Assets, and triggers workflows from AEM.

    Integrates with: Experience Manager Assets

    Last checked 2026-09-30

  • Third-party DAM and orchestration systems# Integration

    Native connections to third-party digital asset management and orchestration systems, and cloud storage such as Dropbox.

    Last checked 2026-09-30

• Forward-deployed engineering# Service

  Adobe engineers and creative specialists who work alongside the customer to design, customise, tune and operate production workflows and connect them to surrounding systems (eligible plans).

  Last checked 2026-09-30

• Operations-based pricing# Capability

  Consumption is metered in operations rather than individual actions; cost depends on workflow type, the number of assets or video seconds produced and the contracted operations rate.

  Last checked 2026-09-30

Sources 8

• business.adobe.com/products/firefly-business/firefly-creative-production.html
• business.adobe.com/products/firefly-business/firefly-creative-production/production-workflows.html
• business.adobe.com/products/creativecloud-business/firefly-graph-creative-production.html
• helpx.adobe.com/firefly/web/work-with-enterprise-features/creative-production/creative-production-overview.html
• helpx.adobe.com/firefly/web/work-with-enterprise-features/creative-production/adobe-firefly-creative-production-for-enterprise-faq.html
• news.adobe.com/news/2026/04/adobe-introduces-brand-intelligence
• news.adobe.com/news/2025/10/adobe-max-2025-firefly
• helpx.adobe.com/legal/product-descriptions/firefly-creative-production-enterprise.html