Written by Viktor Lazar, Adobe Champion and Adobe Certified Master

CX Enterprise atlas / Brand Visibility | AI & agents

An AI-first application that continuously scans websites built on Adobe Experience Manager Sites, detects issues that cost traffic, engagement, conversions or security, proposes AI-generated fixes and, with the Ultimate package, deploys approved fixes to AEM authoring or as code pull requests. It also runs Preflight audits on pages before they are published. Licensed alongside AEM Sites as a Cloud Service or Managed Services.

• Product page
• Documentation
• Release notes
• Licensing (Adobe product description)

77 entries, last checked 2026-10-20, element 009 (So) of the atlas

Integrates with 1

• Adobe Experience Manager Sites

Integrated by 2

• Adobe Commerce Optimizer: Opportunities
• Adobe Experience Manager Sites: Performance, SEO and experimentation

Contains 8 parts, 77 entries

• Packages# Collection

  Also known as Sites Optimizer packages, Sites Optimizer editions

  Sites Optimizer is sold in two packages, licensed by AEM Sites content requests per month, plus a free trial for existing AEM Sites customers.

  Last checked 2026-09-29

  • Sites Optimizer Prime# Edition

    Also known as AEM Sites Optimizer Prime

    The base package: auto-identify and auto-suggest for every opportunity type. Fixes are applied by the customer's own teams.

    Last checked 2026-09-29

  • Sites Optimizer Ultimate# Edition

    Also known as AEM Sites Optimizer Ultimate

    Adds auto-optimize to Prime: approved suggestions are deployed from Sites Optimizer into AEM authoring or as code patches. The docs mark each opportunity's auto-optimize step with an Ultimate badge.

    Last checked 2026-09-29

  • Sites Optimizer trial# Edition

    A free trial for existing AEM Sites customers on production, publicly accessible sites with AEM frontend delivery. It covers three opportunity types (broken backlinks, Core Web Vitals, missing alt text) with up to three issues per opportunity each month and the full identify, suggest and optimize workflow. Accessed at sitesoptimizer.live.

    Last checked 2026-09-29

  • Content Requests licensing# Capability

    Sites Optimizer is licensed by AEM Sites content requests per month. Up to 20 concurrent users are included below 5 million content requests and up to 40 at 5 million or more. It requires an AEM Sites as a Cloud Service or Managed Services licence.

    Last checked 2026-09-29

• Site Optimization Agent# AI agent

  The Adobe agent inside Sites Optimizer that finds and deploys website improvements. It combines generative AI with several monitoring sources (crawls, Operational Telemetry, Search Console, backlink data) to find issues, prioritise them by estimated impact, generate content and code fixes and deploy approved ones. Adobe lists it among the agents in AI-first CX Enterprise applications.

  Documentation

  Last checked 2026-09-29

  • Auto-identify# Capability

    Also known as Sites Optimizer auto-identify

    Continuously analyses performance, traffic, crawl and security data to detect optimization opportunities and estimate their business impact. Included in Prime and Ultimate.

    Last checked 2026-09-29

  • Auto-suggest# Capability

    Also known as Sites Optimizer auto-suggest

    Generates prescriptive fixes with an AI rationale: replacement URLs, metadata, alt text, page variations, and code-level changes produced by reading the site's code repository. Suggestions can be edited or ignored before deployment. Included in Prime and Ultimate.

    Last checked 2026-09-29

  • Auto-optimize# Capability

    Also known as Sites Optimizer auto-optimize, Auto-fix

    Deploys approved suggestions, either into the AEM authoring environment for an author to publish or as GitHub issues and pull requests for developers to merge. Requires the Ultimate package.

    Last checked 2026-09-29

• Opportunity types# Collection

  Also known as Sites Optimizer opportunities

  The kinds of site improvements Sites Optimizer detects. Adobe groups them into traffic acquisition, engagement, site health, security posture and forms optimization, with Preflight covering pages before publishing. Each opportunity runs through auto-identify, auto-suggest and auto-optimize.

  Documentation

  Last checked 2026-09-29

  • Traffic acquisition# Collection

    Also known as Traffic acquisition opportunities

    SEO opportunities that improve how search engines and referring sites bring visitors to the site.

    Last checked 2026-09-29

    • Broken backlinks# Capability

      Finds external links that point to 404 pages on the site, using Search Console, Operational Telemetry and third-party SEO data, and ranks them by domain authority and lost traffic. It suggests the best matching destination page and deploys redirects to authoring. CDN redirect rules can be exported.

      Last checked 2026-09-29

    • Invalid or missing metadata# Capability

      Detects missing, duplicated or badly sized page titles and meta descriptions and proposes AI-written replacements. Specific URLs can be exempted from validation.

      Last checked 2026-09-29

    • Missing or invalid structured data# Capability

      Finds missing or faulty JSON-LD structured data on pages and suggests corrected markup.

      Last checked 2026-09-29

    • Sitemap issues# Capability

      Checks sitemaps for problems that hurt crawling and indexing, such as entries returning 404, and suggests replacement URLs.

      Last checked 2026-09-29

    • Canonical and hreflang# Capability

      Flags incorrect canonical and hreflang tags. Deployed fixes are tracked by date.

      Last checked 2026-09-29

    • Redirect chains# Capability

      Identifies multi-hop redirects that slow crawlers and visitors so they can be collapsed.

      Last checked 2026-09-29

  • Engagement# Collection

    Also known as Engagement opportunities

    Opportunities that improve how visitors interact with pages, including accessibility.

    Last checked 2026-09-29

    • Accessibility issues# Capability

      Checks pages against WCAG and lists each issue with its guideline, user impact and failing elements, with AI guidance on how to fix it. Color contrast and ARIA label fixes are included, and issues can be linked to Jira.

      Last checked 2026-09-29

    • Broken internal links# Capability

      Lists broken internal URLs and suggests valid replacement links. Included in the trial.

      Last checked 2026-09-29

    • High bounce rate# Capability

      Finds pages whose forms have high bounce rates and generates page variations with a projected click-rate increase against the live control version.

      Last checked 2026-09-29

    • High traffic page has low CTR# Capability

      Also known as High organic low CTR

      Finds high-traffic pages with low click-through rates, explains why, and generates editable page variations with projected CTR impact. Adobe presents these as A/B testing recommendations.

      Last checked 2026-09-29

    • Missing alt text# Capability

      Combines crawling, real-user data and AI to find informative images without alt text, skipping decorative images as WCAG allows. It generates alt text and deploys it to page content or asset metadata, checking language copies under Multi-Site Manager. Included in the trial.

      Last checked 2026-09-29

    • No CTA above the fold# Capability

      Surfaces pages with no clear call to action in the first screen and deploys suggested fixes to AEM Author. Added in February 2026.

      Last checked 2026-09-29

  • Site health# Collection

    Also known as Site health opportunities

    Opportunities and monitoring for page speed, stability and responsiveness.

    Last checked 2026-09-29

    • Core Web Vitals# Capability

      Also known as Core web vitals opportunity

      Uses Operational Telemetry real-user data to find LCP, CLS and INP regressions on pages with at least 1,000 views, reads the code repository to find the cause, and produces code patches as GitHub issues and pull requests. Included in the trial.

      Last checked 2026-09-29

    • Cookie banner# Capability

      An opportunity about cookie consent banners that shows an estimated cost of the issue. Adobe refined the cost estimate in January 2026.

      Last checked 2026-09-29

  • Security posture# Collection

    Also known as Security posture opportunities

    Opportunities that find and fix security weaknesses in site code and AEM configuration.

    Last checked 2026-09-29

    • CORS configuration# Capability

      Detects URLs with over-permissive Access-Control-Allow-Origin headers and recommends an allowlist of trusted domains.

      Last checked 2026-09-29

    • Cross-site scripting# Capability

      Finds code that is open to script injection and proposes fixes.

      Last checked 2026-09-29

    • Website permissions# Capability

      Finds overly broad AEM repository permissions, such as jcr:all on / or /content, and recommends least-privilege access.

      Last checked 2026-09-29

    • Website vulnerabilities# Capability

      Lists known vulnerabilities in third-party libraries, with severity scores, a dependency tree, and the library version that fixes each one.

      Last checked 2026-09-29

  • Forms Optimization# Collection, limited availability

    Also known as Forms optimization opportunities

    Early-access opportunities for AEM Forms embedded in sites. They cover low views, low conversions, low navigation and forms accessibility, and fixes deploy to AEM Author.

    Integrates with: Experience Manager Forms

    Documentation

    Last checked 2026-09-29

    • Forms low views# Capability, limited availability

      Finds forms that few visitors see and suggests placement and page changes.

      Last checked 2026-09-29

    • Forms low conversions# Capability, limited availability

      Finds forms that are viewed but rarely submitted and suggests design and content changes.

      Last checked 2026-09-29

    • Forms low navigation# Capability, limited availability

      Finds forms that visitors abandon on the way to other pages.

      Last checked 2026-09-29

    • Forms accessibility issues# Capability, limited availability

      WCAG checks for forms, with code-patch autofix and Jira linking.

      Last checked 2026-09-29

  • Paid traffic# Collection

    Also known as Paid traffic opportunities

    Opportunities for landing pages that receive paid search traffic.

    Last checked 2026-09-29

    • Ad intent mismatch# Capability

      Identifies paid landing pages that do not convert, with bounce rate, cost per click and traffic, so page improvements can be prioritised. Pages under 1,000 page views get a data sufficiency notice.

      Last checked 2026-09-29

  • Personal AI Agent Opportunities# Capability, limited availability

    A filter that picks out the opportunities that help personal AI agents read and interact with the site, with badges and guidance on why each fix helps. Early access since October 2026.

    Last checked 2026-10-20

• Fix deployment# Collection

  How approved suggestions reach the site. Mechanics vary by delivery type: Edge Delivery Services, AEM as a Cloud Service or Managed Services, and assets.

  Last checked 2026-09-29

  • Deploy to author# Capability

    Applies selected or all suggestions to the AEM authoring environment without publishing, so an author can review and publish from the CMS. Deployed fixes appear on a Deployed tab with their history.

    Last checked 2026-09-29

  • Code patches# Capability

    Also known as Prepare code patches, Auto-fix via pull request

    For code-level issues such as Core Web Vitals, security and forms accessibility, it creates a labelled GitHub issue and a linked pull request for each fix. Cloud Manager bring-your-own-git repositories on GitHub, GitLab, Bitbucket and Azure DevOps are supported, and Cloud Manager standard repositories can use auto-fix via branch.

    Integrates with: Cloud Manager

    Last checked 2026-09-29

  • Manual deployment tracking# Capability

    Fixes applied outside Sites Optimizer can be marked as deployed, with who did it and when, and failed fixes can be skipped. Suggestions also link to the page in the AEM visual editor for inline edits.

    Last checked 2026-09-29

• Preflight# Capability

  Also known as Sites Optimizer Preflight, AEM Sites Optimizer Preflight

  On-demand audits of a page before it is published, run from the authoring environment. Preflight reports a readiness score and opportunities grouped by category, and results can be exported as CSV or PDF. Users need the Auto-Suggest User or Auto-Optimize User product profile.

  Documentation

  Last checked 2026-09-29

  • Authoring surfaces# Collection

    Where Preflight opens as a panel next to the page being authored.

    Last checked 2026-09-29

    • Preflight Extension for Universal Editor# Integration

      Also known as AEM Sites Optimizer Preflight Extension

      An extension, enabled in Extension Manager, that adds Preflight to the Universal Editor side rail.

      Last checked 2026-09-29

    • Preflight for document-based authoring# Integration

      Opens Preflight from the Sidekick or a bookmarklet on previewed Edge Delivery Services content.

      Integrates with: Edge Delivery Services

      Last checked 2026-09-29

    • Preflight in AEM Sites Page Editor# Integration

      Built into the Page Editor toolbar from AEM 2026.7.0. Earlier versions and Managed Services use a bookmarklet.

      Last checked 2026-09-29

  • Accessibility audits# Capability

    Also known as Preflight accessibility audit

    Evaluates the page against WCAG and lists each issue with its severity, rule and conformance level.

    Last checked 2026-09-29

  • SEO audits# Collection

    Also known as Preflight SEO audits

    Preflight audits of a page's metadata, headings, links and content.

    Last checked 2026-09-29

    • Metatags audit# Capability

      Flags missing, empty or badly sized page titles, meta descriptions and H1 headings, and pages with more than one H1, with AI-suggested values. It replaced the separate H1 count audit.

      Last checked 2026-10-20

    • Headings audit# Capability

      Flags headings that skip levels or appear out of order.

      Last checked 2026-09-29

    • Internal Links audit# Capability

      Flags links to the same site that are broken, use http, point at an AEM editor URL instead of the content page, or target an anchor the page lacks, and suggests corrected URLs.

      Last checked 2026-10-20

    • External Links audit# Capability

      Flags links to other sites that are broken or insecure, and asks the author to check by hand any link whose site refused the automated check, such as pages behind a sign-in.

      Last checked 2026-10-20

    • Readability audit# Capability

      Scores how easy the content is to read, in several languages, and recommends improvements.

      Last checked 2026-09-29

    • Canonical audit# Capability

      Flags missing or incorrect canonical links.

      Last checked 2026-09-29

    • Body size audit# Capability

      Flags pages with too little body text.

      Last checked 2026-09-29

    • Lorem ipsum audit# Capability

      Detects placeholder text left in the page.

      Last checked 2026-09-29

• Monitoring and reporting# Collection

  Dashboards that track site performance and the value of optimizations over time.

  Last checked 2026-09-29

  • Home dashboard# Capability

    A site summary (opportunities optimized and pending, traffic value, pageview and click-rate change, site speed), high-impact opportunities, and monthly optimization progress. A domain manager switches between production sites registered in Cloud Manager.

    Last checked 2026-09-29

  • Site Health Monitor# Capability

    A continuous view of site performance health, generally available since January 2026 and set up automatically for new sites. It includes a Top Organic Search Pages tab based on 30-day Ahrefs data.

    Last checked 2026-09-29

  • Alerts view# Capability

    Also known as Site Alerts Report

    A 90-day timeline of automatically detected site-health incidents that can be correlated with deployments and content changes, with affected pages and metrics.

    Last checked 2026-09-29

  • Reports and Wins# Capability

    Optimization history, performance trends and before-and-after wins for showing the impact and ROI of optimization work.

    Last checked 2026-09-29

• Settings and integrations# Collection

  Data sources, repositories and tools that Sites Optimizer connects to from its Settings.

  Last checked 2026-09-29

  • Connect to AEM Sites# Integration

    Links a site's delivery type (Edge Delivery Services, Cloud Service or Managed Services), its code repository and its content source (SharePoint or Google Drive for Edge Delivery Services), so fixes can be deployed.

    Last checked 2026-09-29

  • Operational Telemetry# Integration

    Also known as Real user monitoring data

    AEM's real-user monitoring data, which Sites Optimizer uses for traffic, engagement and Core Web Vitals opportunities. Sites without it get a guided onboarding.

    Integrates with: Operational Telemetry

    Last checked 2026-09-29

  • Google Search Console connector# Integration

    Brings search rankings, click-through rates and backlink data into opportunities.

    Last checked 2026-09-29

  • Google Ads connection# Integration, limited availability

    Early access. Brings paid-traffic performance into opportunities and recommendations.

    Last checked 2026-09-29

  • Jira integration# Integration

    Links Core Web Vitals, accessibility and color contrast issues to Jira tickets.

    Last checked 2026-09-29

  • Slack integration# Integration

    Posts optimization updates to a configured Slack channel.

    Last checked 2026-09-29

  • GenStudio brand selection# Integration

    Uses a brand defined in Adobe GenStudio so generated content suggestions stay on brand.

    Integrates with: GenStudio for Performance Marketing

    Last checked 2026-09-29

  • Audit target URLs# Capability, limited availability

    Early access. Up to 100 custom URLs that are always included in audits.

    Last checked 2026-09-29

  • Spacecat scanner# Service

    The crawler that scans sites for opportunities. It identifies itself with a Spacecat/1.0 user agent, which sites behind firewalls or CDN traffic filters must allowlist along with its IP addresses.

    Last checked 2026-09-29

• Users and permissions# Collection

  How users are onboarded and what they are allowed to do in Sites Optimizer.

  Integrates with: Product profiles

  Last checked 2026-09-29

  • Organization-wide roles# Capability

    Also known as ASO Manager, ASO User

    Admin Console product roles that apply to every site: ASO Manager (full access, including user management) and ASO User (view only).

    Integrates with: Product profiles

    Last checked 2026-09-29

  • Site-level permissions# Capability, limited availability

    Early access. A Permissions tab that grants View, Edit, Deploy, Configure and Manage users per site. Grants add up, with no deny, and can be limited to specific opportunity types.

    Last checked 2026-09-29

Sources 4

• experienceleague.adobe.com/en/docs/experience-manager-sites-optimizer/content/home
• business.adobe.com/products/experience-manager/sites/optimizer.html
• helpx.adobe.com/legal/product-descriptions/adobe-experience-manager-sites-optimizer.html
• experienceleague.adobe.com/en/docs/experience-manager-sites-optimizer/content/documentation/overview