CX Enterprise atlas / Customer Engagement | Data & analytics
ProductGenerally available
Customer EngagementData & analytics
Also known as Experience Platform, AEP, Adobe AEP
Adobe's customer data foundation. It collects and standardizes data in the Experience Data Model, resolves identities, merges it into real-time customer profiles and audiences, and governs how the data is used. Real-Time CDP, Journey Optimizer, Customer Journey Analytics and Mix Modeler are built on it, and it runs on Microsoft Azure or Amazon Web Services.
Also known as XDM, Experience Data Model, XDM System
The standardized framework for structuring customer experience data in Experience Platform. Every dataset conforms to an XDM schema, so services and applications can read the same data the same way.
Last checked 2026-09-28
Also known as XDM schemas, Schema Editor
Blueprints that describe the structure and constraints of data, composed from a class plus field groups and data types. Built in the Schema Editor UI or the Schema Registry API, and enabled for Profile when the data should feed Real-Time Customer Profile.
Last checked 2026-09-28
The base behaviour of a schema: record data (XDM Individual Profile), time-series data (XDM ExperienceEvent), B2B classes such as Account and Opportunity, industry classes, and custom classes.
Last checked 2026-09-28
Also known as XDM field groups, Schema field groups
Reusable sets of fields, Adobe-provided or custom, that are added to a class to build a schema, such as consent and preferences, commerce details or B2B person details.
Last checked 2026-09-28
Also known as XDM data types
Reusable field structures (for example address or person name) used inside classes and field groups.
Last checked 2026-09-28
Adobe reference entity-relationship models for retail, financial services, healthcare, telecommunications, and travel and hospitality. A Healthcare Data Model V2 (FHIR-style classes, field groups and data types) is in private beta.
Last checked 2026-09-28
Also known as Model-based schemas
A schema pattern with enforced primary keys, versioning and schema-level relationships that sits outside union schemas. Available to Journey Optimizer Orchestrated campaigns licence holders and as a limited release for Customer Journey Analytics.
Last checked 2026-09-28
Row-level change ingestion (inserts, updates, deletes) from warehouses such as Snowflake, Databricks and BigQuery into the data lake using relational schemas. Same availability as relational schemas.
Last checked 2026-09-28
REST API for creating and managing schemas, classes, field groups, data types and descriptors.
Last checked 2026-09-28
Services that bring data into Experience Platform, transform it, and track and retain it in the data lake.
Last checked 2026-09-28
The system of record for data location and lineage. It holds metadata about datasets, batches and files stored in the data lake, and exposes it through the Catalog Service API.
Last checked 2026-09-28
Storage and management constructs for data, each tied to a schema. Datasets can be enabled for Profile and Identity, for upserts, and for Experience Event retention.
Last checked 2026-09-28
The store behind Catalog where all ingested data lands as files, used by Query Service, Customer Journey Analytics and machine learning.
Last checked 2026-09-28
Brings data into Experience Platform in batch (files through the Batch Ingestion API) or as streams (HTTP, Kafka), with validation, partial batch ingestion and error diagnostics.
Last checked 2026-09-28
Also known as Batch Ingestion API
Uploads files (Parquet, JSON, CSV) into datasets as batches, with partial batch ingestion for tolerating bad rows.
Last checked 2026-09-28
Also known as Streaming Ingestion API
Sends record and time-series data to Experience Platform in real time over authenticated or unauthenticated HTTP connections or a Kafka connector.
Last checked 2026-09-28
Also known as Mapping Service
Maps, transforms and validates incoming data to XDM during ingestion, with calculated fields, mapping functions and AI-generated mapping recommendations for CSV files.
Last checked 2026-09-28
Also known as Flow Service API
Scheduled jobs that move data from sources into Experience Platform and out to destinations, with monitoring dashboards for ingestion, identities, profiles, audiences and destinations.
Last checked 2026-09-28
Lets developers list and download the files inside datasets stored in the data lake.
Last checked 2026-09-28
Also known as Data hygiene, Data Lifecycle Management, Data Hygiene API
Operational retention and deletion controls: automated dataset expirations and record delete work orders (by identity). Privacy requests go through Privacy Service instead.
Last checked 2026-09-28
Also known as Source connectors
Adobe-built and partner-built connectors that ingest data from Adobe applications, cloud storage, databases, CRMs and other systems, in batch or streaming, through the Flow Service API.
Last checked 2026-09-28
Connectors for Adobe Analytics (and Analytics Classifications), Audience Manager, Campaign Managed Cloud Services, Adobe Commerce, Customer Attributes, Data Collection and Marketo Engage.
Integrates with: Analytics, Audience Manager, Marketo Engage, Campaign, Commerce, Customer Attributes source connector
Last checked 2026-09-28
Also known as Advanced Enterprise Source Connectors
Amazon Kinesis, Amazon Redshift, Azure Databricks, Azure Event Hubs, Azure Synapse Analytics, Google BigQuery, Google PubSub and Snowflake (batch and streaming). Only for Real-Time CDP Ultimate or the standalone Advanced Enterprise Source Connectors SKU.
Last checked 2026-09-28
Also known as Paid media sources
Paid media connectors for Google Ads (V2), Meta Ads, and Pinterest Ads, Snapchat Ads and TikTok Ads (the last three in beta). They load campaign, ad and performance data into standard paid media datasets that Customer Journey Analytics reports on; Adobe sells the Snapchat, Pinterest and Google Ads connectors as part of the Customer Journey Analytics SKU.
Integrates with: Customer Journey Analytics
Last checked 2026-10-20
Third-party analytics connectors such as Mixpanel, Pendo and RainFocus.
Last checked 2026-09-28
Amazon S3, Azure Blob, Azure Data Lake Storage Gen2, Azure File Storage, Google Cloud Storage, Oracle Object Storage, Apache HDFS, FTP, SFTP and the Adobe-provisioned Data Landing Zone.
Last checked 2026-09-28
Connectors for consent management platforms such as OneTrust and Didomi.
Last checked 2026-09-28
Microsoft Dynamics, Salesforce, SugarCRM and Veeva CRM connectors, with B2B field mappings.
Last checked 2026-09-28
Salesforce Service Cloud, ServiceNow and Zendesk connectors.
Last checked 2026-09-28
Relational and warehouse connectors including Amazon Redshift, Azure Synapse, Databricks, Google BigQuery, IBM DB2, MariaDB, Microsoft SQL Server, MySQL, Oracle, PostgreSQL, Snowflake and Teradata.
Last checked 2026-09-28
Partner data feeds: Acxiom Data Ingestion and Prospecting Data Import, Algolia User Profiles, Bombora and Demandbase intent, and Merkury Enterprise Identity Resolution.
Last checked 2026-09-28
eCommerce (SAP Commerce, Shopify), loyalty (Capillary, Kobie, LAVA, Talon.One), marketing automation (for example HubSpot, with an updated V2 connector since September 2026, Mailchimp, Oracle Eloqua, Salesforce Marketing Cloud, Braze Currents), payments (Square, Stripe), Delta Sharing and local file upload.
Last checked 2026-10-20
The HTTP API streaming source, plus Generic REST API and Generic OData batch connectors.
Last checked 2026-09-28
Also known as Sources SDK, Self-Serve Sources Batch SDK, Self-Serve Sources Streaming SDK
Batch SDK and Streaming SDK for partners and customers to build their own source connectors through connection specifications and the Flow Service API.
Last checked 2026-09-28
Also known as Adobe Experience Platform Identity Service, AEP Identity Service
Links identities from different devices and systems into identity graphs, so that fragments of data about one person can be merged into a single profile.
Integrates with: Visitor ID Service
Last checked 2026-09-28
Standard (ECID, email, phone, IDFA, GAID and so on) and custom namespaces that give an identity value its context.
Integrates with: Experience Cloud ID (ECID)
Last checked 2026-09-28
Also known as Identity graph viewer
The map of linked identities for one person, built from identity fields as data is ingested and viewable in the identity graph viewer.
Last checked 2026-09-28
Configurations (unique namespaces, namespace priority, the identity optimization algorithm and a graph simulation tool) that stop unrelated profiles collapsing into one graph. Generally available.
Last checked 2026-09-28
REST API to list namespaces, create custom namespaces and read identity clusters and mappings.
Last checked 2026-09-28
Also known as Profile Service, Unified Profile
Merges data from many sources into a single, continuously updated profile per person (or account), combining attributes, behavioural events and audience membership for real-time use.
Last checked 2026-09-28
Rules that decide which dataset wins when profile fragments conflict (timestamp or dataset precedence) and which identity graph is used to stitch them.
Last checked 2026-09-28
Aggregates of behavioural events (counts, sums, most recent values) stored as profile attributes, for use in segmentation, destinations and Journey Optimizer.
Last checked 2026-09-28
The merged view of all Profile-enabled schemas of one class, which defines the fields a profile can hold.
Last checked 2026-09-28
Lightweight profile projections stored on Edge Network servers for low-latency use by Target, custom personalization destinations and Campaign.
Last checked 2026-09-28
Also known as Experience Event expirations, Pseudonymous profile expirations
Automatic removal of old Experience Events and of inactive pseudonymous profiles from the Profile store.
Last checked 2026-09-28
REST API to look up profile entities, export profiles, preview samples and delete profile data.
Last checked 2026-09-28
Also known as Adobe Experience Platform Segmentation Service
Defines and evaluates audiences from profile data, and manages audiences from other sources, for activation to destinations and use in Adobe applications.
Last checked 2026-09-28
The central hub to browse, organise (folders, tags), inspect and create audiences.
Last checked 2026-09-28
Also known as Audience Builder
Drag-and-drop editor, now documented as Audience Builder, for rule-based audience definitions over attributes, events and existing audiences, with time constraints and size estimates. The updated builder, generally available since September 2026, adds a Discovery Panel with semantic search, AI-suggested fields, sample values and inline checks that fields suit the evaluation method.
Last checked 2026-10-20
Canvas for combining existing audiences with blocks such as merge, exclude, split and rank.
Last checked 2026-09-28
Also known as Flexible audience evaluation, On-demand evaluation
Evaluates all profiles on a daily schedule; flexible audience evaluation and on-demand evaluation run batch jobs outside that schedule.
Last checked 2026-09-28
Also known as Large Scale Audiences
User-defined schedules that evaluate assigned batch audiences at chosen times instead of the single daily job, managed in the Evaluation view or the schedules API and runnable on demand. Large Scale Audiences, which allows up to 10,000 audiences per sandbox, requires it. Both are in limited availability.
Last checked 2026-10-20
Updates audience membership in near real time as streaming data arrives.
Last checked 2026-09-28
Evaluates qualifying audiences instantly on the Edge Network for same-page and next-page personalization.
Last checked 2026-09-28
The kinds of audiences Experience Platform manages.
Last checked 2026-09-28
Also known as External audiences
Audiences of person profiles, built in Experience Platform or imported as externally generated audiences.
Last checked 2026-09-28
Audiences of B2B accounts, available with Real-Time CDP B2B Edition and Journey Optimizer B2B edition.
Last checked 2026-09-28
Audiences of prospect profiles supplied by data partners, for acquisition without first-party data.
Last checked 2026-09-28
AI-modelled audiences of profiles similar to a base audience, with a reach and similarity slider. Real-Time CDP Prime includes 5 and Ultimate 20 per production sandbox.
Last checked 2026-09-28
Also known as FAC, Experience Platform Federated Audience Composition
Builds and enriches audiences and profile attributes directly on data in the customer's own warehouse (for example Snowflake, BigQuery, Databricks) without copying the underlying data. An add-on for Real-Time CDP and Journey Optimizer.
Integrates with: Journey Optimizer
Last checked 2026-09-28
Shares audiences between Experience Platform organizations using hashed emails, phone numbers or device IDs, with overlap estimates and data usage label checks.
Last checked 2026-09-28
Also known as PQL
The query language for segment definitions, with boolean, comparison, aggregation, date and filter functions.
Last checked 2026-09-28
REST API for segment definitions, audiences, segment and export jobs, schedules and estimates.
Last checked 2026-09-28
Also known as Adobe Experience Platform Query Service
Standard SQL over data lake datasets from the Query Editor, PostgreSQL clients or BI tools. Every Experience Platform application includes ad hoc queries; batch queries need Data Distiller.
Last checked 2026-09-28
In-product SQL editor with query templates, parameterized queries, schedules, logs and session management.
Last checked 2026-09-28
PostgreSQL-protocol connections from tools such as Tableau, Power BI, Looker, DbVisualizer, Jupyter Notebook, RStudio and PSQL.
Last checked 2026-09-28
Add-on package for Real-Time CDP, Journey Optimizer and Customer Journey Analytics that runs scheduled batch SQL (CTAS/ITAS) to clean, shape and enrich data, with extra storage, export allowance and an accelerated store.
Last checked 2026-09-28
Profile-ready or analytical datasets computed with SQL, for example deciles or long-term behavioural signals.
Last checked 2026-09-28
Also known as Query pro mode, Accelerated store
Custom dashboards and reporting models built from SQL on the accelerated store, including Data Distiller templates for audience overlaps and trends.
Last checked 2026-09-28
SQL functions for feature engineering and training, evaluating and scoring models inside Data Distiller.
Last checked 2026-09-28
External audiences built with SQL and saved into Experience Platform.
Last checked 2026-09-28
REST API for running and scheduling queries and managing templates and connections.
Last checked 2026-09-28
Also known as Destination connectors
Pre-built connectors that activate audiences, profiles and datasets to advertising, email, cloud storage, CRM, personalization and other platforms, set up in the destinations catalog.
Last checked 2026-09-28
Export audience members and profile attributes as files to cloud storage and email platforms.
Last checked 2026-09-28
Send audience membership in near real time to platforms such as Google, Meta or The Trade Desk.
Last checked 2026-09-28
Also known as Streaming profile export destinations, Advanced Enterprise Destination Connectors
Stream full profiles to HTTP API, Amazon Kinesis, Azure Event Hubs and Snowflake (streaming and batch). Real-Time CDP Ultimate only; Snowflake is US-only.
Last checked 2026-09-28
Also known as Custom Personalization destination
Share audiences and profile attributes through the Edge Network with Adobe Target and custom personalization connections for same-page and next-page personalization.
Integrates with: Target
Last checked 2026-09-28
Export raw or derived datasets from the data lake to cloud storage, within the licensed export allowance.
Last checked 2026-09-28
Adobe groups destinations into these categories.
Last checked 2026-09-28
Experience Cloud audiences, Marketo Engage, Marketo Measure Ultimate, Adobe Campaign, Experience Platform audience sharing and Federated Audience Composition connections.
Integrates with: Marketo Engage, Marketo Measure, Campaign, Audience Manager
Last checked 2026-09-28
Paid media connections such as Google (Ads, Customer Match, DV360, Ad Manager), Amazon Ads, The Trade Desk, Microsoft Advertising, Criteo, Magnite, PubMatic, LiveRamp, Rokt and the Adobe Advertising DSP.
Last checked 2026-09-28
Amazon S3, Azure Blob, ADLS Gen2, Google Cloud Storage, SFTP, Data Landing Zone, Amazon Kinesis and Azure Event Hubs. Azure Blob and Azure Event Hubs also accept a Microsoft Entra ID service principal instead of a shared access key or connection string.
Last checked 2026-10-20
Email service providers and marketing automation, for example Salesforce Marketing Cloud, Oracle Eloqua and Responsys, Mailchimp, SendGrid and Braze.
Last checked 2026-09-28
Salesforce CRM, Microsoft Dynamics 365, HubSpot, Outreach and Zendesk. Salesforce CRM supports OAuth 2 Client Credentials (a service account) as well as OAuth 2 Password.
Last checked 2026-10-20
Acxiom (Data Enhancement and Prospect Suppression in beta; Audience Connection and Real ID) and Merkury connections.
Last checked 2026-09-28
Analytics, data management platforms (DMP), mobile engagement, personalization, streaming (HTTP API), survey, voice of the customer and warehouse (Snowflake) destinations.
Last checked 2026-09-28
Client-side and event forwarding extensions listed in the catalog, such as Meta Pixel, Google gtag and Pinterest conversion tracking.
Last checked 2026-09-28
Also known as Destination Authoring API
APIs for partners and customers to build productized or private streaming and file-based destination connectors. Custom destinations require Real-Time CDP Ultimate.
Last checked 2026-09-28
Also known as Data Collection, Experience Platform Data Collection
SDKs, APIs, tag management and Adobe's Edge Network servers that collect data from websites, apps and devices in one payload and route it to Adobe applications and other endpoints.
Integrates with: Analytics, Target
Last checked 2026-09-28
Server-side tag rules that enrich and forward Edge Network event data to non-Adobe endpoints without client-side code. Packaged in Real-Time CDP as Real-Time CDP Connections.
Last checked 2026-09-28
Also known as Adobe Experience Platform Web SDK, alloy.js
One JavaScript library that sends web data to the Edge Network for all Adobe applications, and handles identity, consent and personalization rendering.
Integrates with: Identity in Data Collection
Last checked 2026-09-28
Also known as Adobe Mobile SDK, Mobile SDK, Adobe Experience Platform Mobile SDK
Mobile Core plus modular extensions (Edge Network, Identity, Consent, Lifecycle, Journey Optimizer, Target, Analytics and more) for Android, iOS, React Native, Flutter, Roku and Vega OS, configured through the Data Collection UI.
Integrates with: Identity for Experience Cloud ID Service, Identity for Edge Network
Last checked 2026-09-28
Also known as AEP Location Services, Adobe Experience Platform Location Service, Location Service, Places
Location service and Mobile SDK extension that manages points of interest and geofences and triggers rules when users enter or leave them.
Last checked 2026-09-28
Also known as BrightScript SDK
BrightScript library for sending data from Roku devices to the Edge Network.
Last checked 2026-09-28
Also known as Adobe Experience Platform Edge Network, Experience Edge
Adobe's globally distributed data collection and delivery servers. They receive SDK and API requests, run edge segmentation and personalization, and fan data out to configured services.
Last checked 2026-09-28
Server-side configuration for SDK traffic that decides which Adobe services (Experience Platform, Analytics, Target and others) receive data, with overrides, data prep and bot detection.
Last checked 2026-09-28
Also known as Edge Network Server API, Experience Platform data collection APIs
HTTP endpoints for sending data straight to the Edge Network when no SDK fits: the Edge Network API (authenticated and unauthenticated) and the Media Edge API, which needs the Streaming Media Collection add-on.
Last checked 2026-09-28
Also known as Project Griffon, Adobe Experience Platform Assurance, Griffon
Inspects, simulates and validates how a mobile app collects data and serves experiences, through live sessions connected to the Mobile SDK. Formerly Project Griffon; generally available since October 2022.
Last checked 2026-09-28
Also known as Adobe Experience Platform Debugger, Adobe Experience Cloud Debugger, Experience Cloud Debugger
Chrome and Firefox extension that inspects Adobe implementations on a web page, with auditor tests.
Last checked 2026-09-28
Controls for how data may be used, who can access it, and how privacy requests and encryption are handled.
Last checked 2026-09-28
Also known as Adobe Experience Platform Data Governance, Policy Service
Labels data, defines usage policies against marketing actions, and enforces them when audiences and datasets are activated.
Last checked 2026-09-28
Contract, identity, sensitive and custom labels applied to schema fields and datasets.
Last checked 2026-09-28
Also known as Consent policies
Data usage and consent policies that restrict marketing actions on labelled data, enforced automatically or through the Policy Service API.
Last checked 2026-09-28
Also known as IAB TCF 2.0 support
Collects and honours customer consent and preferences using the Adobe consent standard or the IAB Transparency and Consent Framework 2.0, including through the Web SDK.
Last checked 2026-09-28
Also known as Adobe Experience Platform Privacy Service
Receives and orchestrates data subject access and delete requests under regulations such as GDPR, CCPA and India's DPDP Act across Experience Cloud applications, from a UI or API.
Last checked 2026-09-28
Also known as Attribute-based access control, ABAC, Permissions
Role- and attribute-based access control in the Permissions UI: roles, sandboxes, and labels that restrict access to fields, audiences and destination dataflows.
Last checked 2026-09-28
Also known as Audit Query API
Records user and system actions on Experience Platform resources, viewable in the UI or through the Audit Query API.
Last checked 2026-09-28
Also known as CMK
Encrypts data at rest with the customer's own keys in Azure Key Vault or AWS KMS. Part of the Shield add-ons.
Last checked 2026-09-28
Add-on for regulated healthcare data (HIPAA readiness) that adds automated consent policy enforcement, customer managed keys and higher automated dataset expiration limits.
Last checked 2026-09-28
Add-on with the same advanced controls as Healthcare Shield (automated consent policy enforcement, customer managed keys, extended dataset expirations) for non-healthcare organizations.
Last checked 2026-09-28
Environments, monitoring, reporting and capacity tools for running Experience Platform.
Last checked 2026-09-28
Production and development partitions of one Experience Platform instance, each with its own data and configuration.
Integrates with: Sandbox indicator
Last checked 2026-09-28
Also known as Express Copy, Multi-sandbox management
Exports configurations (schemas, datasets, audiences, journeys and more) as packages and imports them into other sandboxes or organizations, including Express Copy and multi-sandbox deployment.
Last checked 2026-09-28
Out-of-the-box and customizable dashboards for profiles, audiences, destinations, account profiles and license usage, built on daily snapshots.
Last checked 2026-09-28
Metrics API and alert rules for monitoring Experience Platform activity, delivered in the UI, by email, I/O Events or Slack.
Last checked 2026-09-28
Also known as Job Schedules, Health checks
Job schedule timelines (data lake, profile and identity ingestion, segmentation, activation and scheduled Journey Optimizer campaign runs), automated health checks, and usage dashboards.
Last checked 2026-10-20
Dashboard of product usage and adoption across Real-Time CDP and Journey Optimizer, with profile, audience, destination, channel, campaign and journey analysis by sandbox and period. It does not report license consumption. Generally available since September 2026.
Integrates with: Real-Time Customer Data Platform, Journey Optimizer
Last checked 2026-10-20
Catalog of Real-Time CDP and Journey Optimizer playbooks that generate starter schemas, audiences and journeys in an inspirational sandbox for promotion to real sandboxes.
Last checked 2026-09-28
Also known as AEP Growth Credits
Credits that raise capacity for eligible services (streaming, edge and batch segmentation) beyond the base entitlement, with a dashboard for usage and self-service allocation.
Last checked 2026-09-28
Also known as Multi-cloud
Choice of hosting Experience Platform on Microsoft Azure or Amazon Web Services. Adobe states that the AWS deployment is currently available to a limited number of customers.
Last checked 2026-09-28
Also known as Adobe Intelligent Services
Pre-built AI services that marketers configure without data science work, and whose predictions can be used in Experience Platform, Experience Cloud apps and third-party tools.
Last checked 2026-09-28
Propensity models that score each profile's likelihood to convert, churn or take another chosen action, with the influential factors, for use in audiences. Bundled with Real-Time CDP.
Last checked 2026-09-28
AI APIs that extract keywords from text and dominant colours and text (OCR) from images.
Last checked 2026-09-28
JupyterLab notebooks, recipes and the Sensei Machine Learning API for building, training and scoring custom models on Experience Platform data. No longer sold; documentation is kept for existing customers, and Adobe names no successor.
Last checked 2026-10-20
CX Enterprise Coworker skills that work on Experience Platform data through chat: the data management skills for dataset storage and data lake retention (run by the Data Management Agent) and a read-only Data Validation skill for dataset and field quality.
Integrates with: CX Enterprise Coworker, Data Management Agent, Data Validation skill
Last checked 2026-10-20
The earlier right-rail assistant for product knowledge and operational insights, not built on Agent Orchestrator. Adobe now documents it as Legacy next to the Agent Orchestrator-based AI Assistant (Next-Gen).
Replaced by AI Assistant
Last checked 2026-09-28
Also known as Platform APIs
Experience Platform is API-first. Its REST APIs cover access control, audit, batch and streaming ingestion, catalog, data access, hygiene, data prep, destinations, flows, identity, observability, policy, privacy, queries, tags (Reactor), profiles, sandboxes, schemas, segmentation and unified tags.
Last checked 2026-09-28