CX Enterprise atlas / Customer Engagement | Data & analytics
ProductGenerally available
Customer EngagementData & analytics
Also known as AAM
Adobe's data management platform (DMP). It collects first-, second- and third-party data about browsers, devices and users into traits, combines them into segments, and sends those segments to ad servers, DSPs, social platforms and other Adobe applications. Still sold and supported, but Adobe steers new audience work to Real-Time CDP and publishes a migration guide from Audience Manager to Real-Time CDP.
Audience Manager is licensed by Activities (server calls, pixel calls, onboarded records and log file records), with fixed limits on traits, segments, models and destinations. Some capabilities are separately licensed add-ons.
Last checked 2026-09-28
Add-on that lets Audience Manager customers send segments with hashed emails through the Audience Manager source connector into Experience Platform and activate them to its advertising and social destinations. Other Experience Platform sources and features are not licensed.
Integrates with: Real-Time Customer Data Platform
Last checked 2026-09-28
The July 2026 product description gives Audience Manager customers a one-time allotment of up to 1,000 Collaboration Credits for Real-Time CDP Collaboration, valid for one year; Audience Manager segments can be referenced in Collaboration projects with partners.
Integrates with: Real-Time Customer Data Platform
Last checked 2026-09-28
Account caps enforced in the UI and API, for example 100,000 traits, 50 algorithmic traits, 20,000 segments, 20 look-alike models, 10 Predictive Audiences models, 1,000 destinations and 100 server-to-server destinations.
Last checked 2026-09-28
Traits are the building blocks of audiences: rules over key-value signals, or records from offline files, that a device or user qualifies for. They are organized in folders and data sources, with configurable time-to-live and storage.
Last checked 2026-09-28
Tool for creating traits from server-side rules over collected page data, using comparison and Boolean operators and regular expressions, instead of firing pixels.
Last checked 2026-09-28
Traits that qualify devices in real time when an event call's key-value pairs match the trait rule, for example on your own web properties.
Last checked 2026-09-28
Traits populated from offline data, such as CRM records sent in inbound batch files and keyed to customer or device IDs.
Last checked 2026-09-28
Traits whose population comes from a look-alike model, with an accuracy-versus-reach setting that controls how similar qualified users must be.
Last checked 2026-09-28
Automatic traits that contain every trait in a folder and its child folders, so audiences can be targeted at any level of the folder taxonomy.
Last checked 2026-09-28
Reserved keys that let traits target geography and device characteristics without extra data collection.
Last checked 2026-09-28
Adobe's shared category list for classifying traits consistently, especially third-party data.
Last checked 2026-09-28
Server-side rules that combine traits (and other segments) with Boolean logic into audiences, each tied to a Profile Merge Rule and mapped to destinations.
Last checked 2026-09-28
The segment editor, with basic information, trait selection (visual or code expression editor) and destination mapping sections, and live trait and segment population estimates.
Last checked 2026-09-28
Segment conditions on how recently and how often a user qualified for traits within a daily interval.
Last checked 2026-09-28
Data-science models that either expand an audience (Look-Alike Modeling) or classify unknown visitors into personas (Predictive Audiences).
Last checked 2026-09-28
Finds new users who share characteristics with a baseline trait or segment across chosen first- and third-party data sources; results are used through algorithmic traits. Traits can be excluded from a model.
Last checked 2026-09-28
Classifies unknown first-party visitors in real time into personas defined by known base audiences, by calculating their propensity for each persona, and reports on the results.
Last checked 2026-09-28
Signals are the key-value pairs collected in event calls. Data Explorer shows all collected signals, including unused ones, lets you search them and turn them into traits, and can backfill new traits with historical data.
Last checked 2026-09-28
Rules that treat an incoming signal as if related signals had also been sent, so visitors qualify for additional traits they have not directly shown.
Last checked 2026-09-28
Containers that identify where traits and IDs come from (your own properties, partners, third-party providers or offline systems) and carry settings for ID types, matching and export controls.
Last checked 2026-09-28
Data sources available to every customer that hold device advertising IDs from manufacturers such as Apple, Android device makers, Microsoft, Samsung and Roku, for syncing and onboarding device-keyed data.
Last checked 2026-09-28
Data sources configured to store hashed email addresses, required for People-Based Destinations and Expanded Activation.
Last checked 2026-09-28
Rules that decide which profiles are combined for segmentation: the current device, the last or current authenticated profiles, and devices linked through a device graph. Up to four rules, the fourth reserved for People-Based Destinations customers.
Last checked 2026-09-28
First-party device graph built from your own authenticated data, linking the current device with up to 100 other devices the user has signed in from.
Last checked 2026-09-28
Person- or household-level merge options using probabilistic or deterministic graphs from integrated vendors such as LiveRamp and Tapad; requires a direct commercial relationship with the vendor.
Last checked 2026-09-28
Also known as Device Co-op
Cross-company device graph built mainly on third-party cookies. Adobe stopped new sign-ups and renewals on June 11, 2021 and removed the co-op graph from August 31, 2022; co-op Profile Merge Rules had to switch to Profile Link, device-only or third-party graph options.
Replaced by Profile Link device graph
Last checked 2026-09-28
Real-time removal of all of a user's linked devices from a segment when an event happens on one of them, for example to stop ads after a purchase.
Last checked 2026-09-28
Passing your own user IDs (such as a CRM ID) on event calls so Audience Manager can match and target users on browsers and devices that block third-party cookies, and honour ID-level opt-outs.
Integrates with: Customer IDs and authentication states
Last checked 2026-09-28
Destinations are the systems Audience Manager sends segment membership to, such as ad servers, DSPs, ad networks, social platforms and Adobe applications. They are created in Destination Builder.
Last checked 2026-09-28
Browser-side destinations that fire a partner URL with segment data in the query string when a user qualifies, using destination macros.
Last checked 2026-09-28
Also known as Server-to-server destinations
Server-to-server integrations with a catalog of ad tech partners (Google DoubleClick Bid Manager and Campaign Manager, Microsoft Bing Ads, The Trade Desk, Criteo and many others) that receive segment memberships keyed to synced device IDs, in real time or daily batches. Amazon Advertising and Twitter can be set up self-service.
Last checked 2026-09-28
Premium add-on that sends first-party segments built on hashed emails and other hashed identifiers to Facebook, LinkedIn and Google Customer Match, combining online and offline data. Adobe recommends moving these audiences to Real-Time CDP through the source connector.
Last checked 2026-09-28
Sends segments to Google Ad Manager (formerly DFP) server-side or through a Google Publisher Tags (GPT) destination, and ingests Ad Manager log files for reporting.
Last checked 2026-09-28
Classifications on data sources (controls) and destinations (labels) that block segments from being sent to a destination when that would break privacy or data-use agreements.
Last checked 2026-09-28
Splits a segment into mutually exclusive test segments and an optional control group to compare how different destinations perform. Uses Profile Link so a person gets the same test treatment on every device.
Last checked 2026-09-28
Self-service exchange where data providers publish priced data feeds and buyers subscribe to them, with Adobe handling contracts, billing and payments; feeds can be public or private. In August 2025 Adobe removed inactive data providers and their traits.
Last checked 2026-09-28
Tools for sellers to create, price and manage data feeds, approve subscribers and see billing reports.
Last checked 2026-09-28
Tools for buyers to search feeds, subscribe, manage subscriptions and review usage-based billing.
Last checked 2026-09-28
Shows how much of your audience can be reached in a chosen destination by overlapping devices seen on your properties or in offline files with devices matched to that destination; relies on Active Audience and Data Source Synced traits.
Last checked 2026-09-28
Reports on trait, segment and destination performance, audience overlap, media results and data onboarding. Trait and segment reports respect role-based access control.
Last checked 2026-09-28
Performance data (uniques and realizations) for traits, segments and destinations.
Last checked 2026-09-28
Visual reports of how audiences intersect: trait-to-trait, segment-to-trait and segment-to-segment overlap, plus the Unused Signals report, with data sliders and CSV export.
Last checked 2026-09-28
Destination performance reports built from ingested ad server data, not on by default. Advertisers get segment performance, optimal frequency, unique reach and cross-channel conversion from Google Campaign Manager files; publishers get segment performance, ad unit overlap and top unused traits from Google Ad Manager files.
Last checked 2026-09-28
Flags traits with at least 10,000 realizations in 30 days whose daily volume varies by 1.7 standard deviations or more.
Last checked 2026-09-28
Success and failure rates, and the most common errors, for records in inbound data files.
Last checked 2026-09-28
History of outbound batch files sent to a destination over a date range.
Last checked 2026-09-28
How data enters and leaves Audience Manager: real-time event calls to the Data Collection Servers, inbound batch files, ad server logs and pixels, and outbound real-time and batch transfers to partners.
Last checked 2026-09-28
Also known as Audience Manager DCS
Edge servers that receive event calls on the demdex domain, evaluate trait rules in real time and return segment and destination data, working with the Profile Cache Servers that hold recent profiles.
Last checked 2026-09-28
Uploading offline data files (for example CRM records) and ID synchronization files over Amazon S3 or FTP, with naming, content, PGP encryption and compression rules, to populate onboarded traits.
Last checked 2026-09-28
Partner data sent to Audience Manager in real time through server-to-server calls or pixel-based transfers.
Last checked 2026-09-28
Captures campaign impressions, clicks and conversions from ad server log files (Actionable Log Files) or impression and click pixels, and turns them into traits.
Last checked 2026-09-28
Delivery of segment memberships to partners in real time (signed HTTP requests, optional OAuth 2.0) or as batch files with templates, macros and transfer-control files, after an initial ID sync.
Last checked 2026-09-28
Also known as CDF files
Files with the raw event-call data (user, trait and segment IDs and other parameters) that Audience Manager writes to a customer-specific Amazon S3 bucket, generated roughly hourly.
Last checked 2026-09-28
Guides for moving Audience Manager data collection from the Audience Manager tag extension or AppMeasurement server-side forwarding to the Experience Platform Web SDK, which also prepares data for Real-Time CDP.
Integrates with: Experience Platform
Last checked 2026-09-28
Programmatic access to Audience Manager configuration, data collection and bulk changes.
Last checked 2026-09-28
JSON REST API for traits, segments, folders, data sources, derived signals, destinations, algorithmic models, taxonomy, domains, and users, groups and permissions. OAuth server-to-server through Adobe Developer Console is current; JWT and legacy OAuth are deprecated.
Last checked 2026-09-28
HTTP interface to the Data Collection Servers for sending event data and receiving segment and ID responses, from pages or server-to-server, including region routing and error codes.
Last checked 2026-09-28
Also known as DIL, Audience Manager Data Integration Library
JavaScript library (with a Tags extension and modules for Analytics and other sources) that makes event calls to the DCS and fires destinations. Adobe stopped developing DIL and the DIL extension in July 2023; existing implementations keep working, and Adobe points new implementations to the Web SDK.
Replaced by Web SDK
Last checked 2026-10-20
Excel workbook with macros that calls the API to create, update, estimate or delete many traits, segments, destinations, data sources, folders and models at once.
Last checked 2026-09-28
Audience Manager support in the Experience Platform Mobile SDK (v5) for Android and iOS; the older 4.x SDKs are still supported.
Last checked 2026-09-28
Connections between Audience Manager and other Adobe applications.
Last checked 2026-09-28
Two-way sharing: the Audience Manager source connector streams traits, segments and profile data into Experience Platform, and the Experience Cloud Audiences destination sends Real-Time CDP audiences back to Audience Manager for DMP uses such as third-party data, modelling and cookie destinations.
Integrates with: Experience Platform, Real-Time Customer Data Platform
Last checked 2026-09-28
Adobe's guidance for moving from Audience Manager to Real-Time CDP: sort segments by whether their data and rules carry over, send eligible ones through the source connector, and move people-based activation (Facebook, Google Customer Match, LinkedIn) to Real-Time CDP destinations.
Integrates with: Real-Time Customer Data Platform
Last checked 2026-09-28
Features that support GDPR, CCPA and other privacy obligations in Audience Manager.
Last checked 2026-09-28
Access and delete requests for Audience Manager identifiers, submitted through the Adobe Experience Platform Privacy Service.
Last checked 2026-09-28
Uses the Opt-in service to read IAB Transparency and Consent Framework (TCF 2.2) consent strings and apply them to data collection and destinations.
Last checked 2026-09-28
Obfuscates collected visitor IP addresses globally or for selected countries.
Last checked 2026-09-28
User, group and role-based permission management (moved to the Adobe Admin Console), account settings, the Activity Usage Report for tracking consumption against the contract, and the Visitor Profile Viewer for troubleshooting.
Integrates with: Admin Console
Last checked 2026-09-28