Adobe Real-Time Customer Data Platform

ProductGenerally available

Customer EngagementData & analytics

Also known as Real-Time CDP, Adobe Real-Time CDP, RTCDP, Real-Time Customer Data Platform (all editions)

The customer data platform application built on Adobe Experience Platform. It unifies known and anonymous data into real-time profiles, builds audiences with AI assistance, and activates them to Adobe and third-party channels under data governance. Sold in B2C, B2B and B2P editions, each in Prime and Ultimate packages.

49 entries, last checked 2026-09-28, element 026 (Rt) of the atlas

Built on 1

Adobe Experience Platform

Integrates with 5

Agents 1

Adobe Experience Platform Agent Orchestrator: Product Support Agent

Integrated by 20

Powered by 1

Adobe Experience Platform

Foundation for 1

Adobe Journey Optimizer B2B Edition: Journey Optimizer B2B Edition Ultimate

Contains 7 parts, 49 entries

Editions# Collection
Three editions, each available in a Prime and an Ultimate package.
Last checked 2026-09-28
- Real-Time CDP B2C Edition# Edition
  Also known as Real-Time CDP Business-to-Consumer, Real-Time CDP (B2C)
  For consumer brands, unifying, governing and activating consumer data built around person profiles.
  Documentation | Licensing
  Last checked 2026-09-28
- Real-Time CDP B2B Edition# Edition
  Also known as Real-Time CDP Business-to-Business, Real-Time Customer Data Platform B2B Edition
  For B2B marketers, with person and account profiles, B2B XDM classes, multi-level account hierarchies and many-to-many person-to-account identity resolution.
  Integrates with: Journey Optimizer B2B Edition
  Documentation | Licensing
  Last checked 2026-09-28
  - Account profiles# Capability
    Unified profiles of business accounts that combine CRM, marketing automation and behavioural data.
    Last checked 2026-09-28
  - B2B schemas and relationships# Capability
    XDM classes such as Account, Opportunity, Campaign and Marketing List, plus relationship types that map closely to Salesforce, Microsoft Dynamics and Marketo objects.
    Last checked 2026-09-28
  - Marketo Engage connector and destination# Integration
    Source that streams data from any number of Marketo instances, and a destination that pushes audience membership back as Marketo lists.
    Integrates with: Marketo Engage
    Last checked 2026-09-28
  - B2B AI/ML services# Collection
    Machine learning services that come with B2B Edition.
    Last checked 2026-09-28
    - Predictive lead and account scoring# Capability
      Scores people and accounts on their likelihood to convert, with the factors behind each score.
      Last checked 2026-09-28
    - Lead to account matching# Capability
      Matches person profiles that have no account to the most likely account.
      Last checked 2026-09-28
    - Related accounts# Capability
      Finds accounts similar to a chosen account, for expanding account-based marketing lists.
      Last checked 2026-09-28
- Real-Time CDP B2P Edition# Edition
  Also known as Real-Time CDP Business-to-Person
  Combines the B2C and B2B editions in one CDP, so the same person can be recognised and targeted across consumer and business lines.
  Licensing
  Last checked 2026-09-28
Packages# Collection
The Prime and Ultimate packages, available for every edition.
Last checked 2026-09-28
- Real-Time CDP Prime# Edition
  Standard package: profiles, audiences, pre-built destinations, Customer AI, ad hoc queries, Real-Time CDP Connections, 25 computed attributes and 5 look-alike audiences per sandbox, and 2,500 one-time Collaboration credits.
  Last checked 2026-09-28
- Real-Time CDP Ultimate# Edition
  Adds advanced enterprise source and destination connectors, Destination SDK custom destinations, Profile API call entitlements, higher export limits, 50 computed attributes, 20 look-alike audiences and 5,000 Collaboration credits.
  Last checked 2026-09-28
Add-ons# Collection
Licensed extras on top of an edition. Experience Platform add-ons such as Data Distiller, Federated Audience Composition, Healthcare Shield and Growth Credits also apply.
Last checked 2026-09-28
- Real-Time CDP Profile Orchestration# Add-on
  Adds triggered one-to-one cross-channel journeys driven by journey events (up to 5,000 events per second by default).
  Last checked 2026-09-28
- Advanced Enterprise Connectors add-on# Add-on
  Standalone SKU that gives Prime customers the advanced enterprise source and destination connectors otherwise limited to Ultimate.
  Last checked 2026-09-28
- Capacity add-ons# Add-on
  Also known as Additional Data Volume, Additional Batch Segmentation, Computed Attributes add-on
  Packs that raise specific limits: additional data volume, additional batch segmentation (flexible audience evaluations), additional Profile API calls, additional batch activation and computed attribute packs.
  Last checked 2026-09-28
Adobe Real-Time CDP Connections# Capability
Also known as Real-Time CDP Connections
The packaging of Experience Platform Data Collection with event forwarding in Real-Time CDP: Web and Mobile SDKs, datastreams, tags and server-side forwarding to endpoints such as Meta and Google, metered in incoming and outgoing calls.
Built on: Experience Platform Data Collection
Product page | Licensing
Last checked 2026-09-28
Adobe Real-Time CDP Collaboration# Application
Also known as Real-Time CDP Collaboration, RTCDP Collaboration
A privacy-centric data collaboration (clean room) application where advertisers, publishers, agencies and data partners find overlapping audiences, activate them and measure campaigns without exposing raw data. Embedded in Real-Time CDP or sold standalone; generally available in the US since February 2025.
Integrates with: Customer Journey Analytics, Marketing Campaign Analytics
Product page | Documentation | Licensing
Last checked 2026-09-28
- Collaboration offerings# Collection
  Packaged ways to use Collaboration for different kinds of organization.
  Last checked 2026-09-28
  - Real-Time CDP Collaboration Starter# Edition
    Also known as Collaboration Starter, Invite and collaborate
    No-cost account for an organization invited by a Real-Time CDP Prime, Ultimate or Collaboration licence holder, who funds its activity with credits. Capped at 10 S3-sourced audiences and 50 million identities, with activation only back to the inviting partner.
    Licensing
    Last checked 2026-09-28
  - Real-Time CDP Collaboration for Agencies# Edition
    Also known as Real-Time CDP Collaboration Agency Edition, Collaboration for Agencies
    Lets agencies plan, activate and measure campaigns on behalf of client brands with publishers, media networks and other brands, using client-permissioned data. Announced as generally available at Summit 2026.
    Product page
    Last checked 2026-09-28
  - Real-Time CDP Collaboration for Media Networks# Edition, beta
    Also known as Collaboration for Media Networks
    Portal for retail and commerce media networks and publishers to onboard advertisers, offer agentic cohort planning, activation, measurement and GenStudio-generated creative. Announced as coming soon at Summit 2026; in beta since June 2026.
    Last checked 2026-09-28
- Collaboration patterns# Capability
  Also known as Collaborator roles
  Accounts act as advertiser, publisher, agency or data partner. Patterns are advertiser-to-publisher, brand-to-brand, advertiser-to-advertising platform, advertiser-to-data partner, agency-to-publisher and advertiser-to-agency platform.
  Last checked 2026-09-28
- Audience sourcing# Capability
  Brings audiences in from Experience Platform, Amazon S3, Azure, Google Cloud Storage, Snowflake, Databricks Delta Sharing, Audience Manager or CSV upload, without moving underlying raw data.
  Last checked 2026-09-28
- Match keys and identity crosswalks# Capability
  Also known as Demdex ID match key
  Matches audiences on hashed email, mobile ad IDs (IDFA, GAID), partner IDs and, since Summit 2026, the Demdex ID, so unauthenticated visitors can also be matched.
  Last checked 2026-09-28
- Projects# Collection
  Where collaborators work together; the use cases chosen for a connection decide which sections a project has.
  Last checked 2026-09-28
  - Audience discovery# Capability
    Overlap calculations and audience comparisons between collaborators for planning, prospecting, retargeting or suppression.
    Last checked 2026-09-28
  - Audience activation# Capability
    Shares selected audiences with a collaborator or activates them to cloud storage destinations and back into Experience Platform.
    Last checked 2026-09-28
  - Campaign measurement# Capability
    Outcome-based measurement that overlays conversion data with publisher ad exposure for attribution insights. Enhanced measurement workflows became generally available at Summit 2026.
    Last checked 2026-09-28
  - Expansion models# Capability, beta
    Look-alike style models that scale an audience using publisher and data partner insights.
    Last checked 2026-09-28
- Collaboration credits# Capability
  Usage currency for Collaboration activities. Real-Time CDP Prime includes 2,500 and Ultimate 5,000 one-time credits.
  Last checked 2026-09-28
- Partner integrations# Collection
  Advertising platforms and data partners connected to Collaboration, several announced at Summit 2026.
  Last checked 2026-09-28
  - Amazon Ads and Amazon Marketing Cloud# Integration
    Also known as Amazon Marketing Cloud connection, AMC connection
    Direct connection to Amazon Marketing Cloud (on AWS Clean Rooms) for comparing audiences with Amazon ad-exposed consumers, finding relevant Amazon DSP segments and measuring campaigns. Generally available.
    Last checked 2026-09-28
  - The Trade Desk exposure data# Integration, beta
    Also known as The Trade Desk REDS integration
    Ingests The Trade Desk Raw Event Data Stream (impression data across display, video, CTV, audio and native), resolves it to first-party profiles through an identity crosswalk, and uses it for measurement and profile enrichment in Real-Time CDP. Announced in beta in April 2026.
    Last checked 2026-09-28
  - Acxiom in Collaboration# Integration, beta
    Acxiom data in the Collaboration catalog for audience insights, enrichment, prospecting and activation.
    Last checked 2026-09-28
  - Experian in Collaboration# Integration, beta
    Experian identity and audience data in the Collaboration catalog, with free overlaps on a subset of demographic audiences.
    Last checked 2026-09-28
  - Publicis Groupe and Epsilon CORE ID# Integration, announced
    Planned bidirectional integration with Publicis Groupe that brings Epsilon CORE ID-powered insights into Collaboration for paid and owned media planning. Adobe says it "will allow" this.
    Last checked 2026-09-28
Activation features# Collection
Real-Time CDP activates through the Experience Platform destinations catalog. These are the application-level activation capabilities.
Last checked 2026-09-28
- Audience and profile activation# Capability
  Sends audiences and profile attributes to streaming, batch and edge destinations, with per-profile export allowances that differ between Prime and Ultimate.
  Built on: Destinations
  Last checked 2026-09-28
- Partner data support# Capability
  Also known as Prospect profiles, Partner-aided visitor recognition
  Uses partner-sourced prospect profiles, partner IDs and hashed PII for acquisition without third-party cookies, onsite personalization of unknown visitors and offsite retargeting.
  Last checked 2026-09-28
- Audience Manager Expanded Activation# Capability
  Lets existing Audience Manager customers activate hashed-email-based Audience Manager segments from Real-Time CDP to social and advertising destinations such as Facebook and Google Ads.
  Integrates with: Audience Manager
  Last checked 2026-09-28
- Real-Time CDP home and insights# Capability
  Home page dashboards plus B2C and B2B insights data models for profile, audience and destination reporting.
  Last checked 2026-09-28
AI features# Collection
AI and agentic capabilities in Real-Time CDP, beyond the B2B AI/ML services.
Last checked 2026-09-28
- AI-powered propensity audiences# Capability
  Uses Customer AI scores (bundled with Real-Time CDP) and look-alike modelling to build audiences of people most likely to convert, purchase or engage.
  Built on: Customer AI, Look-alike audiences
  Last checked 2026-09-28
- Agentic audience workflows# Capability
  Audience Agent and CX Enterprise Coworker inside Real-Time CDP: size-change alerts with explanations, clean-up of unused destination mappings, and natural-language field discovery in Audience Builder. Agent-built campaign ML models are announced as coming soon.
  Integrates with: Audience Agent, CX Enterprise Coworker
  Last checked 2026-09-28
- Expanded profiles with unstructured data# Capability, limited availability
  Also known as Unstructured data support
  Extends Real-Time Customer Profile with unstructured data such as chat logs, call-centre audio, video, images and documents alongside structured data. Announced at Summit 2026; introduced first for Brand Concierge customers, with other channels to follow.
  Last checked 2026-09-28
- Real-Time CDP MCP server# API / SDK, beta
  Also known as Real-Time CDP MCP
  Remote Model Context Protocol server with 18 read-only tools that let MCP clients such as Claude, ChatGPT or Copilot Studio look up audiences, destinations, dataflows, identities and activation health. Also exposed through the CX Coworker Gateway. Beta since April 2026.
  Documentation
  Last checked 2026-09-28