Adobe documents three Campaign products side by side: Campaign v8 (current), Campaign Classic v7 and Campaign Standard. Campaign Standard and Classic v7 customers are offered a transition to v8.
Last checked 2026-09-28
CX Enterprise atlas / Customer Engagement | Campaign management
Adobe Campaign
ProductGenerally available
Customer EngagementCampaign management
Adobe's cross-channel campaign management application. It keeps a marketing database of customer profiles, builds audiences with workflows and queries, and designs, personalizes and delivers batch and triggered messages over email, SMS, push, WhatsApp, LINE, direct mail and other channels, with delivery reporting. The current version, Campaign v8, runs as an Adobe Managed Cloud Service.
Integrates with 2
Powered by 1
Integrated by 13
- Adobe GenStudio for Performance Marketing: Adobe Campaign integration
- Adobe Workfront: Adobe Campaign modules
- Adobe Analytics: Adobe Campaign integration
- Adobe Audience Manager: Adobe Campaign integration
- Adobe Experience Platform: Adobe applications sources, Adobe destinations
- Adobe Journey Optimizer: Adobe Campaign integration
- Adobe Target: Adobe Campaign integration
- CX Enterprise Audiences: Campaign shared audiences, Shared audiences in Campaign
- CX Enterprise Assets
- Adobe Visitor ID Service: Visitor ID reconciliation in Campaign
- CX Enterprise Triggers
- Adobe Advertising: SSC audiences
- Adobe Experience Manager Sites
Contains 12 parts, 79 entries
- Versions and deployment models# Collection
- Adobe Campaign v8# Edition
Also known as Campaign v8, Adobe Campaign Managed Cloud Services, Campaign Managed Cloud Services
The current Campaign release, sold only as an Adobe-hosted Managed Cloud Service with a dedicated virtual private cloud; it cannot be installed on-premise or in hybrid mode. All deliveries go through a mid-sourcing server. Users sign in with an Adobe ID. Latest build 8.9.3.
Documentation | Release notes | Licensing
Last checked 2026-09-28
- FDA deployment# Capability
Also known as Campaign FDA deployment
The default v8 deployment: PostgreSQL is the primary database and Snowflake can be attached through Federated Data Access to store history and extend the data model with large tables.
Last checked 2026-09-28
- Enterprise (FFDA) deployment# Capability
Also known as Campaign Enterprise, Campaign v8 Enterprise, Full Federated Data Access
The high-scale v8 deployment: all customer data, including profiles, lives in a cloud Snowflake database used for batch queries, workflows and execution, while a local database handles the UI, real-time messaging and unitary API writes. Some v7 modules, such as Marketing Resource Management, coupons, web tracking and surveys, are not available.
Last checked 2026-09-28
- Environments# Capability
Also known as Campaign production and non-production environments
Each v8 customer gets production and non-production instances, with split delivery execution options per channel.
Last checked 2026-09-28
- Adobe Campaign Classic v7# Edition
Also known as Campaign Classic, Campaign Classic v7, Adobe Campaign Classic
The previous generation of Campaign, deployable hosted (Adobe Managed Services), hybrid (mid-sourcing) or on-premise, with the same Client Console. Still receives builds (7.4.4, August 2026). Adobe states it will reach end of support in the coming years and recommends moving to v8; there is no automated migration tool.
Documentation | Release notes | Licensing
Last checked 2026-09-28
- Adobe Campaign Standard# Edition
Also known as Campaign Standard
A multi-tenant, browser-based edition of Campaign with its own data model, workflows, email designer, in-app messaging and REST APIs. Still upgraded on a release schedule (26.x in 2026); customers are eligible to transition to Campaign v8, which now includes key Standard features such as dynamic reporting, centralized branding and REST APIs.
Documentation | Release notes | Licensing
Last checked 2026-09-28
- Campaign Standard to v8 transition# Capability
Also known as Campaign v8 Adoption Guide
Adobe's program and guide for moving Campaign Standard customers to Campaign v8 Managed Cloud Services and the Campaign Web User Interface; requires the Advanced or Enterprise v8 SKU.
Last checked 2026-09-28
- Campaign Web User Interface# Application
Also known as Campaign Web UI, Adobe Campaign Web, Campaign v8 Web User Interface
The browser-based Campaign v8 interface in the Experience Cloud shell (since v8.6), with a reimagined workflow canvas, query modeler, Email Designer, dynamic content, Experience Platform audiences and templates. Updated continuously; advanced settings remain in the Client Console.
Last checked 2026-09-28
- Campaign Client Console# Application
Also known as Campaign v8 Client Console, Campaign rich client
The native Windows application (rich client) that talks to the Campaign application server over SOAP and HTTP and exposes every capability and setting, including the Campaign Explorer tree. Used by Campaign v8 and Classic v7.
Last checked 2026-09-28
- Campaign Web Access# Application
Also known as Campaign thin client
An HTML thin client giving browser access to a subset of features: reports, message validation and monitoring dashboards.
Last checked 2026-09-28
- Campaign Control Panel# Application
Also known as Adobe Campaign Control Panel
Self-service admin console for Campaign instances: SFTP servers, subdomains and certificates, IP allow lists and usage monitoring, without contacting Customer Care.
Last checked 2026-09-28
- Channels# Collection
Also known as Campaign channels, Campaign delivery channels
Delivery channels available in Campaign; which ones an instance has depends on the contract. Deliveries can be one-shot, part of a marketing campaign, sent from a workflow or triggered.
Last checked 2026-09-28
- Email# Capability
Also known as Campaign email channel
Personalized email deliveries with tracking, mirror pages, unsubscribe handling and deliverability management.
Last checked 2026-09-28
- SMS# Capability
Also known as Campaign SMS channel
Text messages to mobile phones through an SMS provider connector. In the Web User Interface, SMS deliveries can target visitors or visitor subscriptions as well as recipients (September 2026).
Last checked 2026-10-20
- Push notifications# Capability
Also known as Campaign mobile app channel
Segmented, personalized push notifications to iOS and Android apps registered with Campaign.
Last checked 2026-09-28
- WhatsApp# Capability
Also known as Campaign WhatsApp channel
WhatsApp messages sent through Meta's Cloud API from the Campaign Web User Interface, as standalone deliveries, in campaigns or in workflows.
Last checked 2026-09-28
- LINE# Capability
Also known as Campaign LINE channel
Messages on the LINE messaging app, in batch or combined with transactional messaging. Available in the Client Console and, since September 2026, in the Web User Interface.
Last checked 2026-09-28
- Direct mail# Capability
Also known as Campaign direct mail channel
Offline channel that produces an extraction file of targeted profiles and addresses for a print or mailing provider.
Last checked 2026-09-28
- In-app messaging# Capability
Also known as Campaign in-app messages
Messages shown inside a mobile app while the user is active, for apps built with the Experience Platform Mobile SDK. Documented for Campaign Standard; Adobe lists in-app as not yet supported in Campaign v8.
Last checked 2026-09-28
- Telephone and other external channels# Capability
Also known as Campaign telephone channel
Generic delivery templates (telephone, other) that track marketing actions executed outside Campaign, such as call-center campaigns, through output files.
Last checked 2026-09-28
- Landing pages# Capability
Also known as Campaign landing pages
Standalone pages for acquisition, subscription, unsubscription and denylist flows, built from templates in the Web User Interface.
Last checked 2026-09-28
- Web applications and web forms# Capability
Also known as Campaign web forms
Client Console module for publishing database-connected web forms and interactive web applications, such as extranet edit forms.
Last checked 2026-09-28
- Campaign orchestration# Collection
Tools to plan, automate and govern multi-wave, multi-channel campaigns.
Last checked 2026-09-28
- Workflows# Capability
Also known as Campaign workflows, Campaign workflow canvas
Visual processes that chain activities for targeting, segmentation, data import and export, enrichment, deliveries and approvals; the Web User Interface has a redesigned canvas.
Last checked 2026-09-28
- Targeting workflows# Capability
Workflows that query, split, deduplicate and enrich populations before a delivery, including recurring and continuous deliveries.
Last checked 2026-09-28
- Technical workflows# Capability
Built-in workflows that run platform processes such as tracking, offer notification and delivery status updates.
Last checked 2026-09-28
- Marketing campaigns# Capability
Also known as Campaign management
Campaign objects that group workflows and deliveries with a schedule, budget, approval process (content, target, budget, delivery start) and consolidated reporting.
Last checked 2026-09-28
- Marketing Resource Management# Capability
Also known as Campaign MRM
Resource, budget and task management for campaign teams; not available in Enterprise (FFDA) deployments.
Last checked 2026-09-28
- Typology rules# Capability
Also known as Campaign pressure and fatigue rules
Control, filtering, pressure and capacity rules checked during delivery preparation to enforce fatigue limits and governance.
Last checked 2026-09-28
- Profiles and audiences# Collection
The marketing database and the tools for selecting who receives a message.
Integrates with: CX Enterprise Audiences
Last checked 2026-09-28
- Profiles# Capability
Also known as Campaign recipients
Recipient records in the Campaign database, added manually, imported or synchronized, plus test profiles and seed addresses.
Last checked 2026-09-28
- Audiences# Capability
Also known as Campaign lists
Lists and audiences built from queries, files, workflows or Experience Platform, used as delivery targets.
Last checked 2026-09-28
- Query modeler# Capability
Also known as Campaign query editor
Rule builder for filtering the database: audiences, workflow conditions, predefined filters and report filters; compatible with console queries.
Last checked 2026-09-28
- Target mappings# Capability
Define which table (recipients, visitors, mobile app subscribers or custom) a delivery targets and where its logs are stored.
Last checked 2026-09-28
- Subscription services# Capability
Also known as Campaign information services
Newsletters and other opt-in services that profiles subscribe to, with confirmation and unsubscription messages.
Last checked 2026-09-28
- Content and personalization# Collection
Designing, personalizing and checking messages before they are sent.
Last checked 2026-09-28
- Email Designer# Capability
Also known as Campaign Email Designer
Drag-and-drop WYSIWYG editor for responsive emails and landing pages, with templates, fragments, AEM content and themes (themes in limited availability).
Last checked 2026-09-28
- Personalization# Capability
Also known as Campaign dynamic content
Personalization fields, reusable personalization blocks and conditional content based on profile and other data.
Last checked 2026-09-28
- Preview and proofs# Capability
Rendering previews, test profiles, proof sends and delivery analysis before the main send.
Last checked 2026-09-28
- Centralized branding# Capability
Brand definitions (logos, sender addresses, URLs and domains) applied consistently across deliveries; carried over from Campaign Standard.
Last checked 2026-09-28
- Transactional messaging# Capability
Also known as Message Center, Campaign Message Center
The module for real-time, event-triggered messages such as order confirmations and password resets, sent by email, SMS, push or LINE. External systems push events through the PushEvent and PushEvents SOAP methods; published templates turn them into messages.
Integrates with: CX Enterprise Triggers
Last checked 2026-09-28
- Control instance# Capability
Also known as Message Center marketing instance
Where marketers create, test and publish message templates and monitor events and history.
Last checked 2026-09-28
- Execution instances# Capability
Also known as Message Center execution instance
One or more instances behind a load balancer that receive events and send the personalized messages.
Last checked 2026-09-28
- Interaction# Capability
Also known as Campaign offer management, Campaign decision management
Campaign's offer engine for inbound and outbound channels: an offer catalog with eligibility and typology rules, published to offer spaces and chosen per profile in batch or unitary mode.
Last checked 2026-09-28
- Offer catalog# Capability
Offer categories and offers created in design environments, approved and published to live environments.
Last checked 2026-09-28
- Offer environments# Capability
Design and live environments per targeting dimension, each holding a catalog and its offer spaces.
Last checked 2026-09-28
- Offer spaces# Capability
Channel-specific locations where offers are exposed, with rendering functions for each channel.
Last checked 2026-09-28
- AI and machine learning# Collection
Also known as Campaign AI features
Generative and predictive AI features in Campaign.
Last checked 2026-09-28
- Generate Content# Capability
Also known as Campaign AI Assistant content generation
Generative AI in the Web User Interface, powered by Microsoft Azure OpenAI and Adobe Firefly, that drafts email, SMS, push and landing page content in several languages from a prompt and uploaded brand assets. Generally available; requires a dedicated product profile and user agreement.
Last checked 2026-09-28
- Campaign AI assistant# Capability
Generative AI assistant that gives step-by-step product guidance inside Campaign.
Last checked 2026-09-28
- Predictive send-time optimization# Capability
Also known as Campaign send-time optimization
Machine-learning model that scores the best weekday and hour to send email or push to each profile for opens or clicks.
Last checked 2026-09-28
- Predictive engagement scoring# Capability
Also known as Campaign predictive engagement scoring
Machine-learning model that predicts each profile's likelihood to engage or unsubscribe, for targeting and churn prevention.
Last checked 2026-09-28
- Reporting# Collection
Also known as Campaign reporting and analytics
Campaign's reporting options, from built-in delivery reports to cubes and custom reports.
Last checked 2026-09-28
- Dynamic Reporting# Capability
Also known as Campaign dynamic reports
Customizable, real-time reports in the Web User Interface that combine delivery and engagement metrics with profile dimensions such as age or city.
Last checked 2026-09-28
- Built-in reports# Capability
Also known as Campaign delivery reports
Delivery, campaign and global channel reports and KPIs available out of the box in both interfaces.
Last checked 2026-09-28
- Cubes# Capability
Also known as Campaign Marketing Analytics
The Marketing Analytics module: data cubes for exploring, pivoting and measuring data and turning results into target lists.
Last checked 2026-09-28
- Custom reports and descriptive analysis# Capability
Reports on any database data and a descriptive-analysis assistant for statistics on tables.
Last checked 2026-09-28
- Message tracking# Capability
Open and click tracking for deliveries, feeding tracking logs, reports and workflows.
Last checked 2026-09-28
- Quarantine and deliverability# Capability
Also known as Campaign quarantine management
Automatic quarantine of invalid or bouncing addresses, denylisting and deliverability monitoring to protect sender reputation.
Last checked 2026-09-28
- Campaign APIs# Collection
Also known as Adobe Campaign APIs
Programmatic access to Campaign from scripts and workflows or from external systems. Technical accounts authenticate through Adobe IMS since v8.5.1; API throughput is rate limited.
Last checked 2026-09-28
- SOAP web services APIs# API / SDK
Also known as Campaign SOAP API
Business-specific APIs for deliveries, workflows, subscriptions and other objects, exposed over SOAP and callable from JavaScript (JSAPI).
Last checked 2026-09-28
- queryDef data access API# API / SDK
Also known as Campaign queryDef
Generic data access API for querying the Campaign data model through queryDef and the NLWS object.
Last checked 2026-09-28
- Campaign REST APIs# API / SDK
Also known as Campaign v8 REST API
JSON REST APIs for profiles, services and subscriptions, custom resources, workflows and transactional messages, through Adobe Developer Console. On request for FDA environments only, not for Enterprise (FFDA).
Last checked 2026-09-28
- Campaign Standard APIs# API / SDK
Also known as Campaign Standard REST API
REST APIs for Campaign Standard, listed on developer.adobe.com as the Adobe Campaign APIs.
Last checked 2026-09-28
- Integrations# Collection
Also known as Campaign integrations
Connections from Campaign to other Adobe applications, CRMs and external databases.
Last checked 2026-09-28
- Experience Platform connectors# Integration
Also known as Adobe Campaign Managed Cloud Services connection
A destination that sends Experience Platform and Real-Time CDP audiences and profile attributes to Campaign, and a source that returns Campaign delivery and tracking logs to Experience Platform.
Integrates with: Experience Platform, Real-Time Customer Data Platform
Last checked 2026-09-28
- Journey Optimizer integration# Integration
Also known as Campaign and Journey Optimizer integration
Journeys in Adobe Journey Optimizer call Campaign transactional message templates to send email, push or SMS.
Integrates with: Journey Optimizer
Last checked 2026-09-28
- Triggers in Campaign# Integration
Also known as Campaign Experience Cloud Triggers
Behavioural triggers from Adobe Analytics, such as cart abandonment, delivered through the pipeline to Campaign to send messages.
Integrates with: Analytics, CX Enterprise Triggers
Last checked 2026-09-28
- Experience Manager integration# Integration
Also known as Campaign and Experience Manager integration
Email content and forms authored in Adobe Experience Manager (including AEM as a Cloud Service) and used in Campaign deliveries.
Last checked 2026-09-28
- Workfront integration# Integration
Also known as Campaign and Workfront integration
Adobe Campaign modules in Workfront Fusion start scenarios from Campaign events, for campaign intake and execution.
Last checked 2026-09-28
- CRM connectors# Integration
Also known as Campaign CRM connectors
Two-way synchronization of contacts, accounts and other objects with CRMs through a dedicated workflow activity.
Last checked 2026-09-28
- Federated Data Access# Integration
Also known as Campaign FDA connectors
Connects Campaign to external databases, such as Snowflake, so their data can be queried and used without being copied. In the Web User Interface, the Enrichment and Build audience workflow activities can add fields from an external database table through an FDA external account.
Last checked 2026-10-20