How Journey Optimizer is licensed, per 1,000 engageable profiles. Adobe publishes two product descriptions: packages built around Campaigns and Journeys (with channel add-ons), and the Select, Prime and Ultimate packages.
Last checked 2026-09-28
CX Enterprise atlas / Customer Engagement | Campaign management
Adobe Journey Optimizer
ProductGenerally available
Customer EngagementCampaign management
Also known as AJO, Journey Optimizer
Customer journey management application built natively on Adobe Experience Platform. Teams use it to orchestrate real-time 1:1 journeys and batch or API-triggered campaigns across email, SMS, push, in-app, web, code-based, messaging-app and direct-mail channels, author and personalize content, pick the next best offer with its decisioning engine, and control message pressure with capping and priority rules.
Built on 1
Integrates with 6
- Adobe Real-Time Customer Data Platform
- Adobe Customer Journey Analytics
- Adobe Analytics
- Adobe Campaign
- Adobe Marketo Engage
- Adobe Journey Optimizer Experimentation Accelerator
Agents 2
- Adobe Experience Platform Agent Orchestrator: Product Support Agent
- Adobe Journey Optimizer Experimentation Accelerator: Experimentation Agent
Integrated by 16
- Adobe Experience Platform Agent Orchestrator: Adobe Marketing Agent
- Adobe Express: Journey Optimizer integration
- Adobe Experience Manager Assets: Embedded Assets Essentials experience, Journey Optimizer integration
- Adobe GenStudio for Performance Marketing: Journey Optimizer email delivery, Email insights, Journey Optimizer for GenStudio
- Adobe Workfront: Adobe Journey Optimizer modules
- Adobe I/O Events: Journey Optimizer alert events
- Adobe Campaign: Journey Optimizer integration
- Adobe Customer Journey Analytics: Experimentation panel, Journey canvas, Audience publishing, Journey Optimizer reporting
- Adobe Experience Platform: Federated Audience Composition, Usage Insights
- Adobe Journey Optimizer Experimentation Accelerator
- Adobe Marketing Campaign Analytics
- Adobe Real-Time Customer Data Platform
- Adobe CX Enterprise interface: Recents, Unified Search, Customizable left navigation
- Adobe Brand Concierge: Journey Optimizer integration
- Adobe Commerce
- Adobe Experience Manager Sites
Powered by 2
Contains 20 parts, 159 entries
- Packages and add-ons# Collection
- Journey Optimizer – Campaigns & Journeys# Edition
Package that combines Real-time Journey Orchestration and Campaign Orchestration on top of the standard features (message authoring, delivery and measurement, AEM Assets Essentials and the shared Experience Platform features).
Last checked 2026-09-28
- Journey Optimizer – Journeys# Edition
Package with Real-time Journey Orchestration (streaming and batch journeys), including edge and streaming segmentation entitlements, without Campaign Orchestration.
Last checked 2026-09-28
- Journey Optimizer – Campaigns# Edition
Package with Campaign Orchestration: single- and multi-step batch workflows on the relational datastore, with access to advanced enterprise source connectors for that datastore.
Last checked 2026-09-28
- Journey Optimizer – Loyalty# Edition
Package that includes Loyalty Challenges, together with code-based channels, custom actions and generative AI features.
Last checked 2026-09-28
- Journey Optimizer Select# Edition
Entry package in the Select, Prime and Ultimate product description: the standard features for authoring and delivering messages to engageable audiences.
Last checked 2026-09-28
- Journey Optimizer Prime# Edition
Adds inbound channels, Real-time Journey Orchestration and streaming segmentation to the standard features. Can be licensed without the email and direct mail channels on request.
Last checked 2026-09-28
- Journey Optimizer Ultimate# Edition
Prime features plus Offer Decisioning. An Ultimate Starter variant exists that excludes the event configuration for business events.
Last checked 2026-09-28
- Channel add-ons# Add-on
Also known as All Channels add-on
Standard add-ons that unlock channel families: Outbound Delivery (email, push and direct mail, with Deliverability Fundamentals), Mobile (in-app, push, content cards, iOS Live Activities, inbox and code-based), Web (web in-app, content cards, web push and code-based), or All Channels, which bundles the three.
Last checked 2026-09-28
- Decisioning add-on# Add-on
Standard add-on that lets customers define, manage and deliver decisions (offers) in messages.
Last checked 2026-09-28
- Deliverability packages# Add-on
Optional deliverability consulting beyond the IP warming support included in the license, sold as Deliverability Essentials, Enhanced or Plus (one package per license).
Last checked 2026-09-28
- Capacity add-ons# Add-on
Additional messages (packs of 10 million), email attachments, domain delegations, IPv4 addresses, sandboxes, data volume, batch and streaming segmentation, computed attributes, Rapid Delivery Messaging and Message Export (email and SMS content as JSON for seven days).
Last checked 2026-09-28
- Journeys# Capability
Also known as Real-time Journey Orchestration
Automated multistep experiences in which each profile moves through the steps at its own pace, triggered by individual events, audience membership or business events and built on a drag-and-drop canvas. Live journeys are versioned rather than edited.
Last checked 2026-09-28
- Journey types# Collection
The four entry mechanisms Adobe documents for journeys.
Last checked 2026-09-28
- Unitary journeys# Capability
Also known as Event-triggered journeys
Real-time journeys started when an individual event arrives, such as a sign-up or an abandoned cart.
Last checked 2026-09-28
- Read Audience journeys# Capability
Also known as Audience-based journeys
Scheduled or one-off journeys that enter every member of an Experience Platform audience, for newsletters and promotions. Recurring runs can wait up to six hours for a fresh batch evaluation.
Last checked 2026-09-28
- Audience Qualification journeys# Capability
Journeys that react in real time when profiles enter or exit an audience, for example a VIP upgrade.
Last checked 2026-09-28
- Business event journeys# Capability
Journeys started by a business condition that affects many customers at once, such as a stock alert or flash sale.
Last checked 2026-09-28
- Journey canvas activities# Collection
Also known as Journey activities
The building blocks in the journey designer palette, grouped by Adobe into event, orchestration and action activities.
Last checked 2026-09-28
- General events# Capability
Event activities, configured by a data engineer, that start or advance a journey for the individual who sent the event.
Last checked 2026-09-28
- Reaction events# Capability
Listen for how a profile reacts to an earlier message in the journey, such as opens, clicks or deliveries.
Last checked 2026-09-28
- Audience Qualification activity# Capability
Event activity that listens for profiles entering or exiting an Experience Platform audience.
Last checked 2026-09-28
- Read Audience activity# Capability
Orchestration activity that makes all individuals of an audience enter the journey, once or on a schedule.
Last checked 2026-09-28
- Optimize activity# Capability
Splits the journey into several paths. It replaced the former Condition activity and offers three methods.
Last checked 2026-09-28
- Path experimentation# Capability
Random splits between journey paths, measured against success metrics such as conversion or revenue.
Last checked 2026-09-28
- Path targeting# Capability
Rules on audiences, profile attributes or context that decide which path a profile is eligible for.
Last checked 2026-09-28
- Conditions# Capability
Conditional paths on data sources, time, date, percentage splits or profile caps.
Last checked 2026-09-28
- Wait activity# Capability
Pauses a profile for a fixed or computed duration (up to 90 days), optionally with send-time optimization.
Last checked 2026-09-28
- Journey Fragments# Capability
Reusable sets of journey nodes, such as an eligibility check or a welcome sequence, built once and dropped into any journey in the sandbox.
Last checked 2026-09-28
- Content decision activity# Capability
Brings decisioning offers into the journey so that later activities, such as custom actions, can use them.
Last checked 2026-09-28
- Dataset lookup activity# Capability, limited availability
Retrieves data from Experience Platform record datasets at runtime. Marked Limited Availability.
Last checked 2026-09-28
- Action activity# Capability
Also known as Built-in channel actions
The single entry point for sending content from a journey; the marketer picks the channel inside one Action activity.
Last checked 2026-09-28
- Custom actions# Capability
Calls to any REST API with a JSON payload, configured by technical users and exposed in the palette, to send messages through third parties (for example Epsilon, Slack or Firebase) or push data to external systems. Authentication options include automatic mutual TLS and certificate-based JWT client assertions, signed by Adobe (RS256) or, in Limited Availability since October 2026, with the OAuth client secret (HMAC).
Last checked 2026-10-20
- Stop action activity# Capability
Removes the profile that reaches it from up to five upstream inbound activities (in-app, content card, web or code-based experiences) while the profile carries on through the journey. Available since October 12, 2026.
Last checked 2026-10-20
- Jump activity# Capability
Pushes individuals from one journey into another, including from Audience Qualification journeys into event-based journeys.
Last checked 2026-09-28
- Journey configuration# Capability
Technical setup that journeys depend on: the events they listen for, data sources they query, and custom actions they call.
Last checked 2026-09-28
- Event configuration# Capability
Defines the unitary and business events journeys expect, based on XDM schemas; Adobe Analytics data streamed into Experience Platform can also be used.
Last checked 2026-09-28
- Data sources# Capability
The built-in Experience Platform data source and external data sources (third-party APIs) used for conditions and personalization.
Last checked 2026-09-28
- Advanced expression editor# Capability
Editor for conditions, action parameters and data transformations in journeys. It includes AI-powered expression generation from plain-language prompts, generally available since September 2026.
Last checked 2026-09-28
- Journey validation# Collection
Configuration checks run on demand with the Validate button, then three ways to test a journey before it goes live, each with different data and side effects.
Last checked 2026-10-20
- On-demand journey validation# Capability
Also known as Journey Validate button
The Validate button runs configuration checks across a draft journey, including every message, and lists errors and warnings in the Alerts panel; a current, passed validation is required before publishing. Message checks moved here from autosave on October 9, 2026.
Last checked 2026-10-20
- Journey Simulation# Capability
Tests a journey with temporary simulated users instead of Experience Platform test profiles. Users can be created manually or generated by AI (Quick Simulation also generates events and speeds up waits). Decisioning nodes and path experiments are supported; messages still go to the simulated users' addresses.
Last checked 2026-09-28
- Journey Test mode# Capability
Walks up to 100 flagged test profiles through a draft journey, with events fired from the interface.
Last checked 2026-09-28
- Journey Dry run# Capability, limited availability
Publishes a journey against the real production audience while bypassing action nodes, to check reach and branch logic without contacting anyone. Limited Availability, rolling out globally.
Last checked 2026-09-28
- Journey-level holdout# Capability, limited availability
Excludes a configurable share of the target audience from a journey so that incremental lift can be measured in Customer Journey Analytics. Limited Availability.
Last checked 2026-09-28
- System alerts# Capability
Subscribable alerts for journeys, campaigns and orchestrated campaigns, including custom action failures and the Journey Anomaly Detected alert for unexpected traffic changes.
Last checked 2026-09-28
- Campaigns# Capability
Coordinated deliveries to an audience that run at the same time for every profile, either on a schedule, through an API call, or as a multistep batch workflow. Adobe offers three campaign types.
Last checked 2026-09-28
- Action campaigns# Capability
Also known as Scheduled campaigns
One-off or recurring batch sends to an audience, in a marketing (opt-in required) or transactional category, with scheduling, waves, quiet hours, approval and content optimization.
Last checked 2026-09-28
- API-triggered campaigns# Capability
Campaigns activated by an API call from an external system, personalized with profile attributes and the payload's context, for marketing or transactional messages such as password resets.
Last checked 2026-09-28
- Orchestrated campaigns# Capability
Batch campaign canvas (Campaign Orchestration) that queries relational data to build audiences with exact pre-send counts and runs multistep workflows of activities, transitions and worktables.
Last checked 2026-09-28
- Relational datastore# Capability
Experience Platform store for profile and non-profile data in linked tables (for example products, stores or bookings), defined with relational schemas; up to 200 schemas.
Last checked 2026-09-28
- Multi-entity segmentation and sending# Capability
Targets on entities beyond the person and sends one message per profile and related entity, such as each booking.
Last checked 2026-09-28
- Campaign Orchestration monitoring# Capability
Tracks ingestion status and freshness of relational data feeding orchestrated campaigns, plus execution failure alerts.
Last checked 2026-09-28
- Channels# Collection
Native outbound and inbound channels, available in journeys and campaigns to different degrees, plus custom channels and the channel configurations they all rely on.
Last checked 2026-09-28
- Email# Capability
Also known as Email channel
Batch and triggered email in journeys and all campaign types, designed in the Email Designer or imported as HTML.
Last checked 2026-09-28
- Email Designer# Application
Drag-and-drop and HTML email editor with themes (including dark mode variants), a table component, conditional content and built-in commenting for review.
Last checked 2026-09-28
- Email deliverability setup# Capability
Subdomain delegation (full, CNAME or custom), IP pools, IP warmup plans, suppression and allowed lists, retries and seed lists that protect sender reputation.
Last checked 2026-09-28
- Email archiving# Capability
Also known as BCC email
BCC email, an optional channel-configuration setting that sends an identical copy of every email to a BCC inbox where it is stored for compliance or archival purposes.
Last checked 2026-10-20
- SMS, MMS and RCS# Capability
Also known as Mobile messages
Text, multimedia and rich messages authored in one editor, sent through supported or bring-your-own SMS providers.
Last checked 2026-09-28
- Push notifications# Capability
iOS and Android push, including silent notifications, rapid delivery mode and selectable Android layouts.
Last checked 2026-09-28
- Live activities# Capability
Also known as iOS Live Activities, Android Live Updates
Persistent lock-screen updates such as order tracking or scores, driven by API-triggered campaigns; available on iOS and, since September 2026, Android.
Last checked 2026-09-28
- Direct mail# Capability
Generates extraction files for third-party mail providers from journeys, action campaigns and orchestrated campaigns.
Last checked 2026-09-28
- WhatsApp# Capability
WhatsApp messages through Meta's Cloud API in journeys and action campaigns.
Last checked 2026-09-28
- LINE# Capability
LINE messages (text, stickers, images, video, location, Flex Messages) in journeys, campaigns and orchestrated campaigns.
Last checked 2026-09-28
- In-app messages# Capability
Messages shown inside mobile or web apps while the user is active.
Last checked 2026-09-28
- Web# Capability
Personalized web experiences authored in a visual editor, now able to use decision policies.
Last checked 2026-09-28
- Code-based experiences# Capability
JSON or HTML payloads delivered to app or site surfaces through SDKs and APIs, rendered by the customer's own code.
Last checked 2026-09-28
- Content cards# Capability
Persistent, non-intrusive cards in mobile apps and websites, which can show loyalty challenge progress.
Last checked 2026-09-28
- Custom channels# Capability
Also known as Channel Builder
Brings any outbound HTTP (POST) messaging endpoint, such as WeChat or Kakao Talk, into Journey Optimizer as a full channel in journeys, campaigns (including API-triggered ones) and orchestrated campaigns, with personalization, experiments, Decisioning, business rules, reporting and consent. Configured in the no-code Channel Builder; generally available since October 2, 2026.
Last checked 2026-10-20
- Channel configurations# Capability
Also known as Message presets
Presets holding the technical parameters of each channel (sender, routing, apps, SMS settings), with guided setup for mobile and web and execution address rules.
Last checked 2026-09-28
- Content management# Capability
Tools to author, personalize, reuse and localize content for every channel, with a built-in asset library backed by Adobe Experience Manager Assets Essentials.
Last checked 2026-09-28
- Content templates# Capability
Reusable email, SMS, push and landing page designs shared across journeys and campaigns.
Last checked 2026-09-28
- Image to HTML# Capability
Uses generative AI to turn a JPEG or PNG design into an editable, modular email template.
Last checked 2026-09-28
- Fragments# Capability
Also known as Content fragments
Modular visual or expression blocks reused across emails and other messages; updating a fragment updates where it is used.
Last checked 2026-09-28
- Personalization editor# Capability
Expression editor using profile, context, decisioning and loyalty data (Profile Query Language and helper functions), with a personalization playground and AI help to generate, explain or fix expressions.
Last checked 2026-09-28
- Dynamic content# Capability
Conditional rules that vary parts of an email, SMS or push by profile attribute, audience or event, with fallbacks.
Last checked 2026-09-28
- Landing pages# Capability
Standalone pages, usually forms for opt-in, opt-out or subscription to a service, with their own reports.
Last checked 2026-09-28
- Multilingual content# Capability
Creates content in several languages with manual or automated translation workflows. Automated translation goes through third-party providers such as Microsoft Translator, or an Agentic Translation provider that uses the customer's own Azure OpenAI or Gemini (Vertex AI) model with locale-specific guidelines.
Last checked 2026-10-20
- Assets# Capability
Centralized asset repository through Experience Manager Assets Essentials (included) or Assets as a Cloud Service, with Adobe Stock and Adobe Express editing inside the designers.
Last checked 2026-09-28
- Guided onboarding and migration# Capability
Workspace that imports email content, content blocks and journeys from another marketing platform.
Last checked 2026-09-28
- Content optimization# Capability
Chooses the content version each profile receives in campaigns and journeys, by deterministic targeting rules, randomized experiments, or both combined.
Last checked 2026-09-28
- Content experiments# Capability
Also known as A/B testing
Randomized tests of message treatments, as A/B or multi-armed bandit experiments, reported with anytime-valid confidence intervals and lift.
Integrates with: Journey Optimizer Experimentation Accelerator
Last checked 2026-09-28
- Content targeting# Capability
Rules on profile attributes, context or audience that deliver a specific variant to each segment.
Last checked 2026-09-28
- Decision capabilities# Capability
Also known as AI decisioning
Centralized offer catalogs plus a decision engine that applies eligibility rules, constraints and ranking to real-time profiles. Adobe runs two solutions side by side: the newer Decisioning and the legacy Decision management.
Last checked 2026-09-28
- Decisioning# Capability
Also known as Experience Decisioning
Next-generation decision framework with schema-based item catalogs, reusable selection strategies and decision policies, and experimentation. Available for code-based, email, push, SMS and (since September 2026) web.
Last checked 2026-09-28
- Decision items and catalogs# Capability
Offers stored in a schema-based catalog with custom attributes, grouped into collections by rules; AEM Content Fragments can be used.
Last checked 2026-09-28
- Decision rules# Capability
Eligibility rules on profile, context and Experience Platform data; AI suggests simpler equivalents for large PQL rules.
Last checked 2026-09-28
- Ranking formulas# Capability
PQL formulas that score items using profile and context data, which can be simulated against sample or real profiles.
Last checked 2026-09-28
- AI models for decisioning# Capability
Models that rank offers by conversion rate: auto-optimization learns overall offer performance and retrains about every six hours; personalized optimization predicts the best offer per profile.
Last checked 2026-09-28
- Selection strategies# Capability
Reusable combinations of a collection, eligibility and ranking method that pick items.
Last checked 2026-09-28
- Decision policies# Capability
Objects added to a message that return the best items per profile through selection strategies, with fallbacks.
Last checked 2026-09-28
- Placements# Capability
Where decision items can appear in content, including email placements.
Last checked 2026-09-28
- Decisioning reporting# Capability
Decisioning KPIs and custom dashboards in Customer Journey Analytics.
Last checked 2026-09-28
- Decision management# Capability
Also known as Offer Decisioning, Offer decision engine
Established offer library and decision engine, now labelled Legacy, for email, in-app, push, SMS and direct mail. Adobe documents migration to Decisioning.
Last checked 2026-09-28
- Offer library# Capability
Personalized and fallback offers, organized into static or dynamic collections, with placements and decision rules.
Last checked 2026-09-28
- Offer rankings# Capability
Ranking formulas and AI models that choose which offers appear first.
Last checked 2026-09-28
- Batch decisioning# Capability
Delivers offer decisions to all profiles of an Experience Platform audience in a batch.
Last checked 2026-09-28
- Conflict management and prioritization# Capability
Tools that prevent customers from being over-messaged across journeys and campaigns: spot overlaps, decide which message wins, and cap how often profiles are contacted.
Last checked 2026-09-28
- Conflict detection# Capability
Shows journeys and campaigns that overlap by timeline, audience or channel.
Last checked 2026-09-28
- Priority scores# Capability
Scores on journeys, campaigns and inbound actions that decide which one wins when a profile qualifies for several.
Last checked 2026-09-28
- Rule sets# Capability
Groups of capping rules applied to chosen journeys and campaigns.
Last checked 2026-09-28
- Frequency capping# Capability
Limits messages per channel and per communication type (for example promotional) over a time period.
Last checked 2026-09-28
- Journey capping and arbitration# Capability
Caps how many journeys a profile enters or can be enrolled in at once, and ranks journeys when a cap applies.
Last checked 2026-09-28
- Journey ranking formulas# Capability, limited availability
Formulas that rank competing journeys for arbitration. Limited Availability.
Last checked 2026-09-28
- Journey ranking AI models# Capability, limited availability
AI models that rank competing journeys for arbitration. Limited Availability.
Last checked 2026-09-28
- Quiet hours# Capability
Time windows in which no email, SMS, push or WhatsApp messages are sent.
Last checked 2026-09-28
- Test, validate and approve# Capability
Quality gates before sending: content preview with test profiles or sample data, proofs, rendering and spam checks, seed lists, and approval workflows. Journey logic is validated separately.
Last checked 2026-09-28
- Preview and content simulation# Capability
Previews content with test profiles or up to 30 sample-data variants, sends proofs, tests email rendering and spam scores, and scores content quality.
Last checked 2026-09-28
- URL validation# Capability, limited availability
Checks the web links in message content and content templates whenever the Simulate screen opens, and lists broken, insecure or unreachable URLs before sending. Limited Availability since September 30, 2026.
Last checked 2026-10-20
- Approval policies# Capability
Embedded review workflow that locks journeys and campaigns until designated approvers sign off.
Last checked 2026-09-28
- Reporting# Capability
Reports for journeys, campaigns, landing pages, subscription lists and each channel, split into last-24-hours live reports and all-time reports.
Last checked 2026-09-28
- All-time reports# Capability
Long-term reports powered by Customer Journey Analytics, openable in a licensed CJA workspace.
Built on: Customer Journey Analytics
Last checked 2026-09-28
- Custom journey reports# Capability
Analysis of journey step events and system datasets with queries or Customer Journey Analytics.
Last checked 2026-09-28
- License usage dashboard# Capability
Daily snapshot of license usage, including engageable profiles.
Last checked 2026-09-28
- Loyalty Challenges# Capability
Gamified challenges that reward customers for completing tasks, tracked through auto-generated journeys and surfaced in content cards and messages. Licensed with the Loyalty package.
Last checked 2026-09-28
- Challenge types# Capability
Standard (any number of tasks in any order), Streak (the same task repeatedly), Sequential (tasks in order) and Bring your own data challenges, the last in restricted availability.
Last checked 2026-09-28
- Loyalty configuration# Capability
Admin setup of the identity namespace, performance settings (loyalty profile and event datasets and the priority KPI for loyalty insights), reward providers, event mappings (with a visual mapping builder), product inventory and exclusions.
Last checked 2026-10-20
- Loyalty performance# Capability
Dashboards for funnels, task completion, rewards and revenue, plus AI-detected opportunities and trends that can create challenges.
Last checked 2026-09-28
- AI features# Collection
Generative and predictive AI across Journey Optimizer, plus the conversational agents and Coworker skills that work on its objects.
Integrates with: Journey Agent, Audience Agent
Last checked 2026-09-28
- Generate Content# Capability
Also known as AI Assistant for content generation
Prompt-based text and image generation (Azure OpenAI and Adobe Firefly) for email, push, SMS, web and landing pages: full content, text, images, variants for experiments and personalization expressions, in multiple languages.
Last checked 2026-09-28
- Brands and brand alignment# Capability
Up to five brand profiles that steer generated content, and a score that rates email content against brand guidelines.
Last checked 2026-09-28
- Send-Time Optimization# Capability
Predicts the best time to send email and push per profile from past opens and clicks; enabled on request in supported regions.
Last checked 2026-09-28
- Coworker skills for Journey Optimizer# Capability
CX Enterprise Coworker skills that act on Journey Optimizer objects: Journey Create, Channel Content Create, journey version comparison, Journey Simulation and journey analysis (anomalies, hygiene, business performance); loyalty challenge management and insights; 15 content management MCP tools; and Decisioning Explainer plus Rules & Ranking for decisioning.
Integrates with: CX Enterprise Coworker
Last checked 2026-09-28
- Channel Content plugin# Capability
Coworker plugin that goes from campaign brief to production-ready copy, images and assembled email HTML (including Build Email from Figma and Brand Lookup skills).
Last checked 2026-09-28
- Decisioning Explainer# Capability
Read-only skill that traces eligibility, capping and ranking to explain why a profile or segment did or did not see an offer.
Last checked 2026-09-28
- Rules & Ranking skill# Capability
Creates, explains, simulates and optimizes eligibility rules and ranking formulas in natural language.
Last checked 2026-09-28
- Business Performance Analysis skill# Capability
Journey analysis skill in Coworker Chat that looks at how a journey performs, points out trends, bottlenecks and likely causes of weak results, and recommends changes to design, targeting or messaging. Available since October 7, 2026.
Last checked 2026-10-20
- Journey Optimizer MCP server# API / SDK, beta
Read-only Model Context Protocol server that lets MCP clients such as Claude, ChatGPT, Cursor or Copilot Studio query and summarize campaigns, journeys, offers and channel configurations. Beta.
Last checked 2026-09-28
- Adobe Journey Optimizer connector for Claude# Integration
Claude directory connector that inspects, summarizes and troubleshoots journeys, campaigns, channel configurations, sandboxes, offers and loyalty challenges in plain language. It uses Journey Optimizer's read (retrieve) APIs through the Journey Optimizer MCP server.
Last checked 2026-09-30
- Audiences, profiles and identities# Capability
Targeting built on Experience Platform: audiences from the Segmentation Service (or Real-Time CDP), unified profiles with computed attributes and test profiles, and identity resolution.
Last checked 2026-09-28
- Data management# Capability
Schemas and system datasets (with time-to-live rules), use of Experience Platform datasets in personalization and decisioning, and a Query Editor for analysis.
Last checked 2026-09-28
- Privacy, consent and governance# Capability
Controls for regulated data: opt-out handling, consent policies and preference management, data governance labels, privacy requests, audit logs and customer managed keys.
Last checked 2026-09-28
- Consent management# Capability
Opt-out preferences for email, SMS and push, Experience Platform consent policies applied to journeys and campaigns, and topic- and channel-based preference management.
Last checked 2026-09-28
- Subscription lists# Capability
Lists of profiles opted in to a newsletter, event or interest, typically filled from a landing page.
Last checked 2026-09-28
- Customer managed keys# Capability
Azure customer managed keys for Healthcare Shield and Privacy & Security Shield customers.
Last checked 2026-09-28
- Access control# Capability
Built-in roles and permissions, sandbox scoping, attribute-based access control on fields and audiences, and object-level access control with labels.
Last checked 2026-09-28
- Sandboxes and sandbox tooling# Capability
Isolated development, test and production environments, with package export and import to copy journeys, campaigns, custom actions, templates and fragments between sandboxes.
Last checked 2026-09-28
- Journey Optimizer APIs# Collection
Also known as Adobe Journey Optimizer API
RESTful APIs on Adobe Developer, authenticated through the Adobe Developer Console.
Last checked 2026-09-28
- Journeys API# API / SDK
Lists and retrieves journeys, and configures capping and throttling for external endpoints.
Last checked 2026-09-28
- Campaigns APIs# API / SDK
Retrieve and filter action campaigns, execute API-triggered campaigns, preview and send proofs, and manage, trigger and enable datasets for orchestrated campaigns.
Last checked 2026-09-28
- Loyalty challenges APIs# API / SDK
Challenge metadata (create, publish, archive, duplicate) and per-profile challenge state.
Last checked 2026-09-28
- Decisioning APIs# API / SDK
Experience Decisioning APIs (decision items, collections, rules, ranking formulas, selection strategies, placements) and the Decision Management APIs for offers and decisions.
Last checked 2026-09-28
- Object Copy API# API / SDK, deprecated
Former API for copying objects between sandboxes, deprecated in favor of sandbox tooling.
Replaced by Sandboxes and sandbox tooling
Last checked 2026-09-28
- Integrations# Collection
First-party integrations Adobe documents for Journey Optimizer.
Last checked 2026-09-28
- Customer Journey Analytics integration# Integration
Ingests Journey Optimizer data for all-time reports, custom visualizations and automated report distribution.
Integrates with: Customer Journey Analytics
Last checked 2026-09-28
- Experience Manager integration# Integration
AEM Assets and Dynamic Media renditions through the asset selector, and AEM Content Fragments in emails and decision items.
Last checked 2026-09-28
- GenStudio for Performance Marketing integration# Integration, limited availability
Exchanges email templates with GenStudio for Performance Marketing to generate variants and bring them back for delivery. Limited Availability.
Last checked 2026-09-28
- Adobe Stock and Adobe Express integrations# Integration
License Stock imagery and edit images with Express (resize, remove backgrounds, crop) inside the designers.
Last checked 2026-09-28
- Marketo Engage integration# Integration
Custom action that sends persons (profiles) and activities from journeys into Marketo Engage.
Integrates with: Marketo Engage
Last checked 2026-09-28
- Workfront integration# Integration
Workfront Fusion modules that create, read, update or delete Journey Optimizer records or call its API.
Last checked 2026-09-28
- Intelligent Services integration# Integration
Customer AI churn and conversion scores, stored as profile attributes, used to personalize journeys.
Last checked 2026-09-28
- Adobe Journey Orchestration# Application, deprecated
Also known as Journey Orchestration
The earlier journey application built on Experience Platform, which Journey Optimizer's journeys grew out of. Its guide is still published, but its release notes end in March 2024 and features released after 2022 are documented only in Journey Optimizer.
Replaced by Adobe Journey Optimizer
Built on: Experience Platform
Last checked 2026-09-30